Acute Care 360 ImageCo, Arden-Arcade, California, CA,

ImageCo, Arden-Arcade, California, CA,

Evolv Design logo designed by ImageCo, Arden-Arcade, California, CA,

Red Panda Publishers logo designed by ImageCo, Arden-Arcade, California, CA,

Arden-Arcade, California, CA,

ImageCo, Arden-Arcade, California, CA,
ImageCo, Arden-Arcade, California, CA,

Mid Valley Pathology logo designed by ImageCo, Arden-Arcade, California, CA,

FSA OK logo designed by ImageCo, Arden-Arcade, California, CA,

Emerald Heights logo designed by ImageCo, Arden-Arcade, California, CA,

Club Sapphire logo designed by ImageCo, Arden-Arcade, California, CA,

Downtown Dogs logo designed by ImageCo, Arden-Arcade, California, CA,

School board logo designed by ImageCo, Arden-Arcade, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Arden-Arcade, California, CA,

Stoney Forensic logo designed by ImageCo, Arden-Arcade, California, CA,

Smart kernels logo designed by ImageCo, Arden-Arcade, California, CA,

STRATEGIES FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company offers a money back guarantee try to keep in mind that they simply cannot refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design agency can only be judged from the quality of their portfolio, if the work in their portfolio does not feature real life samples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to mirror your personal vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how quickly they can get paid.

Arden-Arcade LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds develop notable brands. We’ve undertaken brand identity design work for mechanics, universities, diamond miners, party planners, cafes, retailers, and just about every other kind of business concern you can envision. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. As a result of our sign first technique our designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first technique insures that our logos are equally effective whether they are used in television commercials or web headers, they are consistently recognizable, understood, and remembered no matter of scale or function.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design companies that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to perform, we do in-house. Regardless of the type of design project we accept, brand identity design, web page, trade show booth, or electrical sign, we do not, and never will farm out our client’s projects to agencies based outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and dictates the terms of how we do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Arden-Arcade organization understands that they require a logo, but few new business owners thoroughly grasp the vital role their business logo can make in their success, or exactly why one business logo works far better than another. A logo has a critical and long term impact on the success of a business, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Arden-Arcade companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo must be enduring and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark as well as the process of denoting something to make sure that it can be identified, its origin comes from the brand branded onto livestock. Today a brand represents pretty much anything with an intention, regardless of whether it be earnings or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s goal is to create a mental image that the target market will likely identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone says the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those products. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of many branding companies you’ll find that they are quite often rebranded marketing and advertising firms. When a person claims they are in advertising the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps shape the public image of a business, a product or an institution. Brand identity designers create logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, and brochures. Some visual designers also design websites as well as software interfaces. The important duty of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of influencing activities, results and also perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle created for a Arden-Arcade coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old part of the area and hoped to visualize a vintage tone without appearing as monotonous or low energy. I fulfilled each of the tasks by means of developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria made for Arden-Arcade clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the branch of medicine that deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and even more memorable.

logo layout with a jumping green frog made for a family fun center in Arden-Arcade.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Arden-Arcade travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences through the pictures they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Arden-Arcade logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Arden-Arcade logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get honest opinions on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo design realize how vital a logo design is for their company so they are way more vested in the final result. Every logo design job possesses it’s allotment of obstacles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Arden-Arcade publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most necessary part of a printed book since it is often the first thing a person sees in the bookstore. With regard to a publisher, it’s the opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Arden-Arcade logo design used for advertising and marketing and a label layout for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be antique cases. For this logo design I sought to come up with a logo that provided a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Arden-Arcade, layout include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 personalities surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo design developed for a Arden-Arcade hair design workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected a feeling of simplicity and class for their new hair salon. I created a concept which didn’t go the obvious direction of crafting simply a stylized orchid but alternatively crafted a logo design that implied a flower in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo design developed for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo concept tailored to embody the unique physical traits of the Arabian type of equines. With a different head form and higher tail posture, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Cafe, A Arden-Arcade Coffee shop logo design a little restaurant, style contains a customized script font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout includes a modified manuscript font which hovers above a group of ornate lines and dots.

Logo style for a software developer the design functions as well as legendary Arden-Arcade aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the significance supporting a logo is equally as important as how it serves the organization it represents.

Advance logo layout developed for a Arden-Arcadeindoor developer, layout function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arden-Arcade interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Arden-Arcade, the characters for letter V and also A in middle of words progressed have actually been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arden-Arcade logo design assignment was done for a management coach that enables business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A Arden-Arcade business logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand products to other sports enthusiasts.

I tailored their Arden-Arcade business logo design using an illustration that grabs the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Arden-Arcade company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Arden-Arcade regional farm it was actually created for a commodities broker, and this logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projected esteem, success, and prosperity.

 Arden-Arcade Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for externally dealing with arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Fortunately, in this case, I hit a bullseye with the 1st try.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a popular Arden-Arcade sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Electrical sign design for Arden-Arcade restaurnat designed by Arden-Arcade Sign Business
Arden-Arcade logo design and brand identity design for Arden-Arcade commercial businesses
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,

Logo designed by ImageCo, Arden-Arcade, California, CA,

Logo designed by ImageCo, Arden-Arcade, California, CA,

Logo designed by ImageCo, Arden-Arcade, California, CA,

Logo designed by ImageCo, Arden-Arcade, California, CA,

Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,
Logo designed by ImageCo, Arden-Arcade, California, CA,