Arden-Arcade, California Logo Design

Nearly every new Arden-Arcade business realizes that they require a logo, yet few new business owners entirely recognize the pivotal role their logo design can make in their becoming successful, or precisely why one logo design performs far better than another. A logo has a critical and lasting effect on the growth of a company, go with the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Arden-Arcade, California businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Arden-Arcade, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an older part of the community and really wanted to cast a vintage feel without appearing as uninteresting or low energy. I accomplished both of these tasks by designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria designed for Arden-Arcade, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the field of medicine that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more memorable.

logo style with a jumping eco-friendly frog developed for a household fun facility in Arden-Arcade, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - created for Arden-Arcade, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Arden-Arcade logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Arden-Arcade logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to create their business logo understand how essential a logo design is for their company so they are way more vested in the result. Every logo design project has it’s allotment of obstacles, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Arden-Arcade, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most important part of a published book given that it is often the very first thing a person sees in the bookstore. With regard to a publisher, it’s the best opportunity they will likely ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was certainly a success.

 Arden-Arcade logo layout made use of for marketing and also a tag style for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this business logo concept I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Arden-Arcade, California, design include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects due to the fact that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style produced for a hair layout studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a spirit of contentment and connection for their new hair studio. I came up with a design which did not go the obvious path of designing merely a stylized orchid but alternatively designed a logo design which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is generally the wrong course and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout produced for an equine ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design tailored to manifest the unique physical traits of the Arabian pedigree of horses. With a different head form and higher tail posture, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo style a little dining establishment, layout includes a modified manuscript font which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style includes a customized manuscript typeface which hovers over a team of ornate lines and also dots.

Logo design for a software program programmer the style functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the symbolism behind a logo is just as important as how it serves the enterprise it stands for.

Advance logo design created for a Arden-Arcade, California interior designer, style function a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arden-Arcade, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arden-Arcade, California logo design job was completed for a leadership expert that aids business professionals to become more effective at managing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their pre-owned items to other sports enthusiasts. I designed their Arden-Arcade logo design dsign along with a graphic that garners the interest of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Arden-Arcade, California area farm it was actually devised for a products broker, and this brand was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects assurance, success, and prosperity.

 Arden-Arcade Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for externally encountering arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to produce a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.