Acute Care 360 ImageCo, Artesia, California, CA,

ImageCo, Artesia, California, CA,

Evolv Design logo designed by ImageCo, Artesia, California, CA,

Red Panda Publishers logo designed by ImageCo, Artesia, California, CA,

Artesia, California, CA,

ImageCo, Artesia, California, CA,
ImageCo, Artesia, California, CA,

Mid Valley Pathology logo designed by ImageCo, Artesia, California, CA,

FSA OK logo designed by ImageCo, Artesia, California, CA,

Emerald Heights logo designed by ImageCo, Artesia, California, CA,

Club Sapphire logo designed by ImageCo, Artesia, California, CA,

Downtown Dogs logo designed by ImageCo, Artesia, California, CA,

School board logo designed by ImageCo, Artesia, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Artesia, California, CA,

Stoney Forensic logo designed by ImageCo, Artesia, California, CA,

Smart kernels logo designed by ImageCo, Artesia, California, CA,

STRATEGIES ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to keep in mind that they can not reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be judged by the quality of their design work, if the work in their design portfolio doesn’t contain real life examples odds are they will never be able to produce a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to echo your personal vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

Artesia LOGO DESIGN​

For over two decades ImageCo has been helping business owners cultivate unforgettable brands. We have done branding work for farmers, educational institutions, heart surgeons, party planners, coffee shops, retail stores, and practically every other kind of business you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be utilized as an electric sign. As a result of our sign first technique our brand identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first technique guarantees that our logos are just as reliable whether they are used in television commercials or website applications, they are consistently identifiable, understood, and always remembered regardless of scale or purpose.

American Made ★ Design

Something which really sets ImageCo apart from many of the design firms that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we perform in-house. Regardless of the kind of design project we accept, brand identity design, web page, trade show exhibit, or commercial sign, we do not, and never will job out our client’s projects to organizations based outside the US. When you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and dictates the terms of how we do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Artesia entrepreneur knows they probably need a logo, yet few new business owners entirely realize the key role their company logo can play in their financial success, or exactly why one logo functions more effectively than another. A business logo has a critical and long term influence on the prosperity of a company, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Artesia companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to posters a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a logo design needs to be timeless and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark and the act of denoting something to make sure that it could be recognized, its origin comes from the brand burned onto animals. Nowadays a brand signifies pretty much anything with a motive, whether it be earnings or government agencies, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are both from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s objective is to produce an image that the target market can relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody says the brand names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those products. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the history of most branding firms you’ll find that they are frequently re-branded marketing and advertising firms. When someone says they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design which helps shape the public image of a company, a product or a business. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as business cards, stationery, and also pamphlets. Some visual designers also build websites and also software interfaces. The necessary role of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing actions, outcomes and also perceptions.

select SIGNS & LOGOS

Retro logo layout of a bike created for a Artesia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the community and wanted to project an old-fashioned tone without coming across as stodgy or low energy. I accomplished both tasks via designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria designed for Artesia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the field of healthcare which works with the laboratory examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more meaningful.

logo style with a jumping eco-friendly frog developed for a family enjoyable center in Artesia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and a tree - made for Artesia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences by means of the photos they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Artesia logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Artesia logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased point of views on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo design realize how important a logo is for their organization so they are much more invested in the end result. Every logo project possesses it’s allotment of challenges, but the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Artesia book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most critical part of a printed book considering that it is often the very first thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many occurrences 1 of the items consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was definitely a success.

 Artesia logo design made use of for advertising and also a tag design for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be older cases. For this custom logo design I attempted to come up with a logo that had a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Artesia, style include an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects considering that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout produced for a Artesia hair style studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which projected a sense of simplicity and connection for their new hair salon. I created a concept which did not go the obvious direction of creating just a stylized orchid but rather delivered a logo design that implied a flower in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they really wanted to forecast to their customers.

Arabian steed logo design produced for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Cafe, A Artesia restaurant logo style a small restaurant, style includes a modified manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design contains a changed manuscript font style which floats over a group of luxuriant lines and dots.

Logo style for a software designer the layout attributes as well as renowned Artesia element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it brands the company it represents.

Develop logo style developed for a Artesiainterior designer, layout attribute a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Artesia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Artesia, the personalities for letter V and A in middle of words progressed have been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Artesia logo design project was undertaken for a management guide that aids business leaders to become more effective at supervising people, expectations, and profitability.

A Artesia business logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned equipment to other sports enthusiasts.

I tailored their Artesia business logo design along with a graphic that captures the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Artesia company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Artesia regional farm it was in reality designed for a products broker, and this brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projected self-confidence, effectiveness, and prosperity.

 Artesia Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for outwardly facing arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I struck a bullseye with the 1st go.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a famous Artesia sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Electrical sign design for Artesia restaurnat designed by Artesia Sign Shop
Artesia logo design and brand identity design for Artesia businesses
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,

Logo designed by ImageCo, Artesia, California, CA,

Logo designed by ImageCo, Artesia, California, CA,

Logo designed by ImageCo, Artesia, California, CA,

Logo designed by ImageCo, Artesia, California, CA,

Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,
Logo designed by ImageCo, Artesia, California, CA,