Atascadero, California Logo Design

Every new Atascadero business professional understands that they are in need of a logo, yet few entrepreneurs thoroughly understand the crucial role their logo will play in their success, or precisely why one business logo performs far better than another. A logo has an instant and lasting effect on the success of a business, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Atascadero, California companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bicycle produced for a Atascadero, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old section of the town and wanted to project an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished both of these tasks by creating a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs made for Atascadero, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the field of healthcare which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and even more memorable.

logo design with a leaping green frog created for a family fun facility in Atascadero, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - developed for Atascadero, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the pictures they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Atascadero logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Atascadero logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get unbiased judgements on the merit of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how essential a logo design is for their organization so they are much more invested in the final result. Every logo design project has it’s portion of challenges, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Atascadero, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most essential part of a printed book given that it is often the primary thing a person views in the bookstore. With regard to a publishing company, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the items consumers tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was surely a victory.

 Atascadero logo design used for marketing and also a label layout for Vintage Situation features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be much older cases. For this brand design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Atascadero, California, style include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design jobs considering that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a hair design studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated an atmosphere of simplicity and class for their new hair studio. I created a concept that did not go the obvious path of making simply a stylized orchid but instead created a business logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to transmit to their customers.

Arabian steed logo layout developed for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having a different head form and high tail posture, the Arabian is one of the highly quite easily recognizable equine breeds in the whole world.

Las Cafe logo style a small dining establishment, design contains a modified manuscript typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout includes a changed manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo layout for a software programmer the style features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the organization it represents.

Develop logo style created for a Atascadero, California indoor designer, style attribute a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Atascadero, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Atascadero, California logo design project was carried out for a management specialist that aids business professionals to develop into more efficient at managing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned goods to other sports enthusiasts. I designed their Atascadero logo dsign using an image that garners the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Atascadero, California area farm it was really developed for an investments broker, and this logo design was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projects esteem, financial success, and wealth.

 Atascadero Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for ostensibly encountering arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st try.

Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.