Atwater, California Logo Design

Virtually every new Atwater business person realizes that they are in need of a logo, but few new business owners entirely understand the vital role their logo will perform in their success, or why one logo functions more effectively than another. A logo design has an immediate and long-term effect on the success of a company, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Atwater, California companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bike developed for a Atwater, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an older section of the area and wanted to project a retro vibe without coming across as uninteresting or low energy. I fulfilled both of these tasks via developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide and also germs made for Atwater, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, especially the branch of medicine which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and more unforgettable.

logo design with a leaping environment-friendly frog created for a household fun center in Atwater, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - created for Atwater, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Atwater logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Atwater logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral point of views on the value of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their business logo recognize how vital a logo design is for their organization so they are much more invested in the result. Every logo project has it’s share of obstacles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Atwater, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most vital part of a published book due to the fact that it is usually the primary thing a person sees in the book shop. Concerning a publisher, it’s the opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was surely a victory.

 Atwater logo design utilized for advertising and marketing as well as a label layout for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be much older cases. For this brand design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Atwater, California, style include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects due to the fact that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo layout produced for a hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a sense of ease and connection for their new hair studio. I created a design which did not go the obvious direction of crafting just a stylized orchid but rather crafted a logo design that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they wanted to transmit to their clients.

Arabian horse logo style developed for an equine cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design styled to illustrate the unique physical traits of the Arabian pedigree of equines. By having an unique head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine types in the whole world.

Las Coffee shop logo layout a small dining establishment, design includes a modified manuscript font which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout contains a modified manuscript font style which hovers over a group of ornate lines and dots.

Logo layout for a software application developer the style attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance behind a company logo is equally as important as how it brands the organization it represents.

Develop logo design created for a Atwater, California indoor developer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Atwater, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Atwater, California logo design job was carried out for a leadership expert that aids business leaders to become more efficient at overseeing people, expectations, and profitability.
A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to sell their used products to other sports enthusiasts. I designed their Atwater logo design dsign utilizing a graphic that captures the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an Atwater, California regional farm it was really designed for an investments broker, and this particular trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projects assurance, success, and wealth.

 Atwater Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for outwardly facing arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st shot.

Logo developed for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.