Bakersfield Logo Design

Every new Bakersfield business knows they are in need of a logo, however few entrepreneurs entirely recognize the pivotal role their company logo will take in their success, or why one logo design functions more effectively than another. A logo design has an instant and long term effect on the prosperity of a company, go with the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Bakersfield businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle produced for a Bakersfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an old part of the area and really wanted to cast a nostalgic tone without appearing as monotonous or low energy. I accomplished both jobs via creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and germs created for Bakersfield clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the field of medicine which works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and more unforgettable.

logo style with a leaping environment-friendly frog designed for a family fun facility in Bakersfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Bakersfield traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences through the pictures they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bakersfield logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Bakersfield logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo realize how crucial a logo is for their organization so they are much more invested in the result. Every logo job possesses it’s portion of challenges, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Bakersfield book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most important part of a printed book due to the fact that it is often the initial thing a person sees in the bookstore. With respect to a publisher, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences one of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was definitely a success.

 Bakersfield logo layout utilized for advertising and a tag layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this brand design I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Bakersfield, layout consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design jobs due to the fact that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design created for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a feeling of simplicity and connection for their new hair salon. I created a design that didn’t go the obvious route of designing just a stylized orchid but instead crafted a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian equine logo style developed for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design fashioned to display the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse types in the world.

Las Cafe logo layout a small dining establishment, design includes a customized script font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a modified script font style which hovers above a group of ornate lines and dots.

Logo design for a software application designer the layout functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the significance supporting a company logo is just as important as how it serves the business it represents.

Progress logo design developed for a Bakersfield interior designer, style function a collection of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bakersfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bakersfield logo design project was carried out for a management specialist that enables business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell their used equipment to other sports enthusiasts. I tailored their Bakersfield logo dsign with an image which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Bakersfield regional farm it was in reality devised for an investments broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design an identity that projected self-assurance, success, and affluence.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.