Acute Care 360 ImageCo, Barstow, California, CA,

ImageCo, Barstow, California, CA,

Evolv Design logo designed by ImageCo, Barstow, California, CA,

Red Panda Publishers logo designed by ImageCo, Barstow, California, CA,

Barstow, California, CA,

ImageCo, Barstow, California, CA,
ImageCo, Barstow, California, CA,

Mid Valley Pathology logo designed by ImageCo, Barstow, California, CA,

FSA OK logo designed by ImageCo, Barstow, California, CA,

Emerald Heights logo designed by ImageCo, Barstow, California, CA,

Club Sapphire logo designed by ImageCo, Barstow, California, CA,

Downtown Dogs logo designed by ImageCo, Barstow, California, CA,

School board logo designed by ImageCo, Barstow, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Barstow, California, CA,

Stoney Forensic logo designed by ImageCo, Barstow, California, CA,

Smart kernels logo designed by ImageCo, Barstow, California, CA,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they can’t reimburse the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated from the quality of their design work, if the work in their design portfolio doesn’t contain real life samples odds are they won’t be able to produce a premium logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your unique vision for your business. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Barstow LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish memorable brand identities. We have performed logo design work for ranchers, universities, diamond miners, party planners, bistros, retailers, and practically every other kind of business you can imagine. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electrical sign. Because of our sign first technique our identity designs can, and have been used in everything from fashion labels to billboards. Our sign first approach guarantees that our logos are just as effective whether they are used in television commercials or web applications, they are consistently recognizable, understood, and always remembered regardless of size or use.

American Made ★ Design

The one difference which really sets ImageCo apart from other design firms that you might have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we do ourselves. Irrespective of the type of design project we take on, brand identity design, web site, trade show exhibition, or electric sign, we do not, and never will job out our client’s work to companies based outside the United States. When you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the conditions of how my customers and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

Every new Barstow entrepreneur knows they need a logo, yet few new business owners thoroughly grasp the vital role their business logo will make in their becoming successful, or why one logo works more effectively than another. A company logo has an instant and long term effect on the viability of a business, select the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Barstow companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a look.
  2. Scalability: from clothing labels to posters a scalable logo design will remain legible and equally emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a company logo must be enduring and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark and the process of denoting something so that it can be recognized, its foundation originates from the mark branded onto animals. Today a brand signifies basically anything with an intention, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to develop an image that the audience will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody says the brand names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of the majority of branding agencies you’ll discover that they are often re-branded marketing and advertising agencies. When a person claims they are in advertising the majority of people will likely have an idea about what they do. But when someone says “I am in branding”… it simply sounds much more impressive, probably it’s due to the fact that many people don’t recognize what it means to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or business that influence perceptions. This primarily includes the name, the logo design, the product packaging, the different colors used but can also consist of sound, illumination, texture, signage, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the image of a company, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, and also pamphlets. Some identity designers also develop sites as well as software interfaces. The essential duty of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of affecting activities, end results and assumptions.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Barstow coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old part of town and hoped to visualize a retro atmosphere without coming across as monotonous or low energy. I accomplished the two jobs by means of creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and also germs developed for Barstow medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and effects of diseases, especially the field of healthcare which works with the laboratory examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and even more meaningful.

logo layout with a jumping green frog designed for a household enjoyable facility in Barstow.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Barstow traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Barstow logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Barstow logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get neutral point of views on the merit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo comprehend how important a logo is for their company so they are way more vested in the final result. Every logo design project possesses it’s allotment of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Barstow book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most vital part of a printed book since it is ordinarily the primary thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever have to advertise their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases 1 of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was certainly a success.

 Barstow logo design used for advertising and marketing as well as a tag layout for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be much older cases. For this custom logo concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a web site to a label on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Barstow, design consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects considering that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design developed for a Barstow hair style workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected an atmosphere of peace and connection for their new hair salon. I created a concept that didn’t go the obvious route of crafting simply a stylized orchid but alternatively designed a business logo which implied an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to forecast to their clients.

Arabian horse logo design created for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept customized to epitomize the unique physical traits of the Arabian type of equines. By having a different head form and high tail carriage, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe, A Barstow Coffee shop logo style a tiny dining establishment, layout contains a modified script font style which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a changed script font style which hovers above a group of luxuriant lines and dots.

Logo style for a software application designer the layout functions and also renowned Barstow component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the significance behind a logo design is equally as important as how it serves the company it stands for.

Advance logo design created for a Barstowindoor designer, style function a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Barstow interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Barstow, the personalities for letter V and also A in center of words advanced have actually been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Barstow logo design assignment was done for a management advisor that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A Barstow business logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used products to other sports enthusiasts.

I created their Barstow logo design with a graphic which garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Barstow company logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an Barstow regional farm it was actually devised for an investments broker, and this trademark was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make an identity that projected trust, effectiveness, and affluence.

 Barstow Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for ostensibly facing arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Thankfully, in this case, I hit a bullseye with the first go.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a popular Barstow sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to create a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Electrical sign design for Barstow restaurnat designed by Barstow Sign Business
Barstow logo design and brand identity design for Barstow commercial businesses
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,

Logo designed by ImageCo, Barstow, California, CA,

Logo designed by ImageCo, Barstow, California, CA,

Logo designed by ImageCo, Barstow, California, CA,

Logo designed by ImageCo, Barstow, California, CA,

Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,
Logo designed by ImageCo, Barstow, California, CA,