Bell Logo Design

Nearly every new Bell venture understands that they are in need of a logo, however few entrepreneurs entirely grasp the key role their company logo can play in their success, or why one business logo functions far better than another. A business logo has a critical and sustaining influence on the growth of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Bell businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike produced for a Bell coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old section of the area and wanted to project a retro tone without appearing as boring or low energy. I achieved both of these jobs by means of creating a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also bacteria created for Bell clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of medicine that deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and even more meaningful.

logo layout with a jumping eco-friendly frog created for a household fun facility in Bell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - designed for Bell traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the pictures they record. The thought behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bell logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Bell logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo recognize how vital a logo design is for their organization so they are way more invested in the end result. Every logo design project possesses it’s portion of difficulties, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Bell book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most important part of a published book considering that it is ordinarily the primary thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was definitely a victory.

 Bell logo layout made use of for advertising and a label style for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be much older cases. For this logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Bell, design include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design jobs because it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design features 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo design produced for a hair layout studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a feeling of relaxation and class for their new hair studio. I came up with a design which did not go the obvious route of creating just a stylized orchid but instead delivered a logo design that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to project to their patrons.

Arabian horse logo design produced for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design tailored to display the unique physical traits of the Arabian breed of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the most easily recognizable horse types in the world.

Las Cafe logo layout a tiny restaurant, style contains a modified manuscript typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a customized manuscript typeface which floats above a team of luxuriant lines and also dots.

Logo layout for a software program developer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the significance supporting a logo is just as important as how it brands the business it stands for.

Progress logo layout developed for a Bell interior designer, design attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bell logo design assignment was done for a leadership advisor that helps business professionals to develop into more successful at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to sell their used equipment to other sports enthusiasts. I tailored their Bell logo dsign along with an illustration which grabs the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Bell regional farm it was really developed for a products broker, and this particular business logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a brand mark that projects assurance, financial success, and affluence.
Logo created for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.