Acute Care 360 ImageCo, Belmont, California, CA,

ImageCo, Belmont, California, CA,

Evolv Design logo designed by ImageCo, Belmont, California, CA,

Red Panda Publishers logo designed by ImageCo, Belmont, California, CA,

Belmont, California, CA,

ImageCo, Belmont, California, CA,
ImageCo, Belmont, California, CA,

Mid Valley Pathology logo designed by ImageCo, Belmont, California, CA,

FSA OK logo designed by ImageCo, Belmont, California, CA,

Emerald Heights logo designed by ImageCo, Belmont, California, CA,

Club Sapphire logo designed by ImageCo, Belmont, California, CA,

Downtown Dogs logo designed by ImageCo, Belmont, California, CA,

School board logo designed by ImageCo, Belmont, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Belmont, California, CA,

Stoney Forensic logo designed by ImageCo, Belmont, California, CA,

Smart kernels logo designed by ImageCo, Belmont, California, CA,

POINTERS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can’t reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a designer can only be determined by the quality of their design work, if the work in their design portfolio does not contain real world samples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to reflect your unique vision for your organization. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Belmont LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs cultivate memorable brands. We have undertaken logo design work for ranchers, universities, heart surgeons, party planners, bistros, retail stores, and virtually every other kind of business you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electrical sign. Because of our sign first strategy our identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first method guarantees that our logos are equally reliable whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and always remembered regardless of size or use.

American Made ★ Design

The thing which seriously sets ImageCo apart from many of the design agencies that you might possibly have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we perform ourselves. Irrespective of the type of design project we undertake, brand identity design, web site, trade show booth, or commercial sign, we do not, and never will farm-out our customer’s work to organizations based outside the US. Whenever you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and dictates the terms of how my customers and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Nearly every new Belmont organization understands that they need a logo, but few new business owners fully comprehend the crucial role their logo design will perform in their financial success, or exactly why one logo works better than another. A logo design has a critical and long-term influence on the growth of a company, go with the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Belmont companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be grasped in just a look.
  2. Scalability: from label to posters a scalable logo design will be legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a logo must be timeless and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is a verb and a noun, it is an identifying mark as well as the act of marking something so that it could be identified, its genesis originates from the mark branded onto livestock. Nowadays a brand signifies virtually anything with a motive, regardless if it be revenue or political parties, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are both from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to create a mental image that the audience will likely identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people buy those products. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the history of most branding companies you’ll find that they are quite often re-branded marketing firms. When somebody says they are in advertising most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps shape the perception of a firm, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, as well as sales brochures. Some identity designers also develop websites as well as software interfaces. The essential function of a brand identity designer is to develop the visual cues and an emotional tone with the objective of influencing actions, results and perceptions.

select logos & signs

Retro logo design of a bike produced for a Belmont coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old section of the community and really wanted to visualize a vintage tone without appearing as monotonous or low energy. I accomplished both jobs via creating a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as germs created for Belmont medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and effects of diseases, especially the field of healthcare that deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog made for a household enjoyable center in Belmont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - made for Belmont travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but instead convey emotional journeys through the images they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Belmont logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Belmont logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral judgements on the value of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design understand how important a logo design is for their business so they are much more vested in the result. Every logo design project has it’s share of hurdles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Belmont book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most critical part of a printed book given that it is often the primary thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity that they will ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was undoubtedly a winner.

 Belmont logo layout used for advertising and also a label style for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this logo concept I attempted to come up with a logo that had a fluid retro feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Belmont, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout produced for a Belmont hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a sense of simplicity and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but alternatively delivered a logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to project to their customers.

Arabian horse logo design produced for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the whole world.

Las Cafe, A Belmont Coffee shop logo style a tiny restaurant, style includes a customized script font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a changed manuscript font style which floats above a group of ornate lines and also dots.

Logo layout for a software application designer the style attributes and also legendary Belmont component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance behind a company logo is equally as important as how it brands the company it represents.

Advance logo design developed for a Belmontindoor developer, design function a collection of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Belmont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Belmont, the characters for letter V as well as A in middle of words advanced have actually been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Belmont logo design project was done for a management consultant that helps business professionals to develop into more effective at managing people, expectations, and profitability.

A Belmont business logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to market their previously owned items to other sports enthusiasts.

I designed their Belmont business logo design along with an illustration which seizes the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Belmont company logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Belmont regional farm it was actually designed for a commodities broker, and this logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected trust, effectiveness, and affluence.

 Belmont Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for ostensibly dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo made for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known Belmont sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to create a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Electrical sign design for Belmont restaurnat designed by Belmont Sign Company
Belmont logo design and brand identity design for Belmont retailers
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,

Logo designed by ImageCo, Belmont, California, CA,

Logo designed by ImageCo, Belmont, California, CA,

Logo designed by ImageCo, Belmont, California, CA,

Logo designed by ImageCo, Belmont, California, CA,

Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,
Logo designed by ImageCo, Belmont, California, CA,