Belmont Logo Design

Virtually every new Belmont venture understands that they need a logo, however few new business owners fully are aware of the vital role their logo can take in their becoming successful, or why one business logo functions more effectively than another. A company logo has a critical and long-term influence on the growth of a company, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Belmont companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike developed for a Belmont coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an older part of the area and wished to visualize a nostalgic vibe without coming across as monotonous or low energy. I achieved both tasks by means of designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and bacteria developed for Belmont clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, especially the branch of medicine that works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and more memorable.

logo design with a leaping green frog designed for a household enjoyable center in Belmont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - created for Belmont traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences through the images they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Belmont logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Belmont logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased judgements on the worthiness of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their business logo realize how vital a logo design is for their business so they are way more invested in the final result. Every logo design job possesses it’s portion of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Belmont book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most crucial part of a printed book considering that it is ordinarily the initial thing a person views in the book shop. Regarding a publisher, it’s the best opportunity they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences one of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a winner.

 Belmont logo layout utilized for advertising and a tag layout for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Belmont, style include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs considering that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo style created for a hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated an atmosphere of simplicity and class for their new hair salon. I came up with a concept that didn’t go the obvious route of making simply a stylized orchid but instead created a logo design that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the incorrect path and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design created for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the highly immediately identifiable equine types in the entire world.

Las Cafe logo layout a small restaurant, design contains a modified script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design includes a changed manuscript font which floats over a team of ornate lines and dots.

Logo design for a software application programmer the layout attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance supporting a company logo is just as important as how it brands the business it represents.

Advance logo layout created for a Belmont indoor designer, layout attribute a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Belmont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Belmont logo design job was done for a leadership consultant that enables business professionals to become more efficient at managing people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to market their used items to other sports enthusiasts. I designed their Belmont business logo dsign utilizing an illustration that garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an Belmont area farm it was actually created for an investments broker, and this particular business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projected self-confidence, financial success, and wealth.
Logo designed for using a sign for the restaurant (Brewgrrs), it is an ornate script font that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.