Belmont, California Logo Design

Every new Belmont business realizes that they are in need of a logo, however few new business owners thoroughly grasp the pivotal role their business logo will make in their success, or why one business logo performs better than another. A logo design has an instant and long term impact on the prosperity of a company, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help Belmont, California companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle developed for a Belmont, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an older part of town and wished to impart a vintage vibe without appearing as monotonous or low energy. I achieved each of the tasks by means of designing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and germs developed for Belmont, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the field of medicine that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog developed for a family enjoyable facility in Belmont, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - designed for Belmont, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional experiences through the images they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Belmont logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Belmont logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo recognize how essential a logo design is for their business so they are way more invested in the result. Every logo design project has it’s allotment of obstacles, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Belmont, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most critical part of a published book since it is often the first thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the traits people tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was definitely a winner.

 Belmont logo layout utilized for marketing and a label style for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be antique cases. For this business logo concept I attempted to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Belmont, California, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo style produced for a hair layout workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a feeling of tranquility and connection for their new hair studio. I came up with a concept that didn’t go the obvious route of crafting merely a stylized orchid but rather delivered a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a business logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they really wanted to transmit to their customers.

Arabian equine logo style developed for a horse ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the most easily identifiable horse lineages in the whole world.

Las Cafe logo design a little dining establishment, style consists of a changed script font which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a changed script font which hovers over a team of luxuriant lines and dots.

Logo style for a software application designer the design functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it brands the business it stands for.

Advance logo style produced for a Belmont, California interior designer, design attribute a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Belmont, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been customized to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Belmont, California logo design project was undertaken for a management coach that enables business professionals to become more effective at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned items to other sports enthusiasts. I created their Belmont logo dsign utilizing an image that seizes the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Belmont, California regional farm it was really designed for a products broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projected trust, financial success, and luxury.

 Belmont Logo design for a nonprofit, Turning Point Solutions - the logo style function for externally facing arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Fortunately, in this instance, I struck a bullseye with the very first go.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.