Acute Care 360 ImageCo, Benicia, California, CA,

ImageCo, Benicia, California, CA,

Evolv Design logo designed by ImageCo, Benicia, California, CA,

Red Panda Publishers logo designed by ImageCo, Benicia, California, CA,

Benicia, California, CA,

ImageCo, Benicia, California, CA,
ImageCo, Benicia, California, CA,

Mid Valley Pathology logo designed by ImageCo, Benicia, California, CA,

FSA OK logo designed by ImageCo, Benicia, California, CA,

Emerald Heights logo designed by ImageCo, Benicia, California, CA,

Club Sapphire logo designed by ImageCo, Benicia, California, CA,

Downtown Dogs logo designed by ImageCo, Benicia, California, CA,

School board logo designed by ImageCo, Benicia, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Benicia, California, CA,

Stoney Forensic logo designed by ImageCo, Benicia, California, CA,

Smart kernels logo designed by ImageCo, Benicia, California, CA,

TIPS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they can not refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t contain real life examples chances are they will never be able to produce a quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to echo your unique vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how soon they can get paid.

Benicia LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners grow unforgettable brand identities. We have undertaken branding work for farmers, schools, diamond miners, wedding singers, coffee shops, retailers, and just about every other kind of business you can imagine. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electric sign. Because of our sign first technique our brand identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first approach insures that our logos are equally successful whether they are used in TV commercials or website headers, they are consistently recognizable, comprehended, and always remembered no matter of scale or purpose.

American Made ★ Design

Something which seriously sets ImageCo apart from many of the design firms that you might possibly have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we do in-house. Irrespective of the type of project we accept, brand identity design, web site, trade show booth, or retail sign, we do not, and never will contract out our customer’s projects to 3rd parties located outside the United States. Whenever you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the price of your project and dictates the terms of how my customers and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Benicia business knows they probably need a logo, however few start-ups fully understand the vital role their logo design can make in their financial success, or the reason that one logo performs more effectively than another. A company logo has an immediate and sustaining influence on the prosperity of a company, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Benicia companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to retail signs a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a logo needs to be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it is an identifying mark and also the process of denoting something to ensure that it can be distinguished, its genesis originates from the brand burned onto livestock. Today a brand indicates pretty much anything with an intention, regardless if it be revenue or political parties, a brand is an intrinsic aspect of specifying the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s goal is to produce a mental image that the target market will connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone states the brand names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those products. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of a lot of branding firms you’ll discover that they are often re-branded advertising agencies. When somebody claims they are in advertising most people will likely have an idea about what they do. But when a person claims “I’m in branding”… it simply seems more attractive, possibly it’s since lots of people don’t understand what it suggests to be in branding so it comes off as mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or business that influence understandings. This primarily includes the name, the logo design, the packaging, the colors utilized but can likewise consist of sound, lights, texture, signs, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design that helps form the perception of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and also pamphlets. Some identity designers also design websites and software interfaces. The important duty of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of influencing actions, end results as well as assumptions.

select SIGNS & LOGOS

Retro logo style of a bike produced for a Benicia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old part of town and wanted to visualize a nostalgic vibe without coming across as boring or low energy. I achieved both tasks by developing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs designed for Benicia medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, especially the branch of medicine which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and much more meaningful.

logo style with a jumping green frog developed for a household fun facility in Benicia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - created for Benicia traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but instead project emotional journeys by means of the pictures they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Benicia logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Benicia logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family members as well as with other people that they don’t even know so as to get objective assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to design their logo understand how crucial a logo design is for their company so they are way more vested in the outcome. Every logo design project possesses it’s portion of obstacles, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Benicia publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most essential part of a printed book due to the fact that it is usually the very first thing a person views in the book store. Concerning a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases one of the traits people tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was surely a victory.

 Benicia logo style utilized for marketing and also a label layout for Vintage Instance features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this custom logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Benicia, style include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs considering that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo features 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo design developed for a Benicia hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a sense of calmness and class for their new hair salon. I created a design that didn’t go the obvious course of creating merely a stylized orchid but rather designed a company logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they wanted to transmit to their customers.

Arabian equine logo style developed for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo concept styled to display the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the entire world.

Las Cafe, A Benicia Coffee shop logo layout a little restaurant, layout consists of a modified script typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design contains a customized script font style which hovers above a group of elaborate lines as well as dots.

Logo design for a software application programmer the design attributes as well as renowned Benicia aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the business it stands for.

Develop logo layout produced for a Beniciainterior developer, design attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Benicia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Benicia, the characters for letter V as well as A in center of the word progressed have been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Benicia logo design job was undertaken for a management expert that enables business leaders to develop into more successful at managing people, expectations, and productivity.

A Benicia business logo design featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to market their previously owned goods to other sports enthusiasts.

I designed their Benicia logo design design using an illustration that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Benicia company logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Benicia regional farm it was really developed for a commodities broker, and this particular company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projected trust, financial success, and wealth.

 Benicia Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for externally dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the first try.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a famous Benicia sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to produce a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Electrical sign design for Benicia restaurnat designed by Benicia Sign Shop
Benicia logo design and brand identity design for Benicia businesses
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,

Logo designed by ImageCo, Benicia, California, CA,

Logo designed by ImageCo, Benicia, California, CA,

Logo designed by ImageCo, Benicia, California, CA,

Logo designed by ImageCo, Benicia, California, CA,

Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,
Logo designed by ImageCo, Benicia, California, CA,