Benicia, California Logo Design

Every new Benicia business professional realizes that they are in need of a logo, however few entrepreneurs thoroughly understand the key role their company logo can make in their success, or the reason that one business logo performs more effectively than another. A business logo has an instant and sustaining impact on the growth of a company, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Benicia, California companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from labels to posters a scalable logo design will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle developed for a Benicia, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old part of the city and hoped to visualize a vintage feel without appearing as uninteresting or low energy. I achieved the two jobs via developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and germs created for Benicia, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, especially the field of healthcare that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and much more meaningful.

logo design with a jumping green frog designed for a family members enjoyable center in Benicia, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Benicia, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather convey emotional journeys by means of the images they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Benicia logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Benicia logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get neutral assessments on the value of a design concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo understand how crucial a logo is for their company so they are much more vested in the outcome. Every logo project has it’s share of obstacles, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Benicia, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most vital part of a published book considering that it is usually the initial thing a person sees in the book store. Concerning a publisher, it’s the opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases one of the items people tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was surely a winner.

 Benicia logo layout made use of for advertising and also a tag style for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be antique cases. For this business logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Benicia, California, layout consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a sense of tranquility and class for their new hair salon. I created a concept that didn’t go the obvious route of making simply a stylized orchid but rather crafted a logo design which implied an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they wanted to forecast to their customers.

Arabian steed logo design developed for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind custom logo concept tailored to manifest the unique physical traits of the Arabian pedigree of equines. With a different head form and higher tail posture, the Arabian is one of the very most easily identifiable horse lineages in the world.

Las Cafe logo design a little dining establishment, design consists of a customized manuscript font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a modified script typeface which hovers above a group of luxuriant lines and dots.

Logo design for a software application designer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the significance behind a logo is equally as important as how it serves the company it stands for.

Advance logo layout produced for a Benicia, California indoor designer, layout attribute a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Benicia, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have actually been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Benicia, California logo design job was undertaken for a leadership coach that aids business professionals to develop into more successful at handling people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand goods to other sports enthusiasts. I tailored their Benicia logo dsign along with an illustration that seizes the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Benicia, California area farm it was really created for an investments broker, and this particular creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projected esteem, financial success, and affluence.

 Benicia Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for externally encountering arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I struck a bullseye with the first go.

Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.