Berkeley, California Logo Design

Every new Berkeley company knows they need a logo, but few entrepreneurs fully understand the pivotal role their company logo will play in their success, or exactly why one business logo works more effectively than another. A logo has an instant and long term effect on the growth of a business, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Berkeley, California businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be lasting and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bike developed for a Berkeley, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old section of the community and hoped to cast a vintage feel without coming across as uninteresting or low energy. I fulfilled the two tasks by means of designing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria created for Berkeley, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, especially the field of healthcare that works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and more unforgettable.

logo design with a jumping environment-friendly frog developed for a family fun facility in Berkeley, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - developed for Berkeley, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Berkeley logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Berkeley logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective judgements on the benefit of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design understand how vital a logo is for their business so they are way more vested in the final result. Every logo design project has it’s portion of challenges, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Berkeley, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most essential part of a printed book since it is often the initial thing a person views in the book store. Regarding a publisher, it’s the absolute best opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was undoubtedly a success.

 Berkeley logo layout made use of for advertising and marketing and a label layout for Vintage Instance features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be older cases. For this brand design I strove to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a website to a label on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in Berkeley, California, layout consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects due to the fact that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo design developed for a hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a sense of serenity and connection for their new hair studio. I came up with a concept which did not go the obvious path of designing just a stylized orchid but instead delivered a business logo that implied a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo style created for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design tailored to symbolize the unique physical traits of the Arabian breed of equines. With an identifiable head shape and higher tail carriage, the Arabian is one of the most immediately identifiable equine types in the world.

Las Cafe logo design a small restaurant, design contains a changed script font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style consists of a changed script font style which hovers above a team of luxuriant lines and also dots.

Logo design for a software developer the style features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the meaning supporting a business logo is equally as important as how it serves the enterprise it stands for.

Progress logo layout developed for a Berkeley, California interior developer, design attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Berkeley, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Berkeley, California logo design assignment was performed for a leadership advisor that enables business professionals to develop into more successful at supervising people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their used items to other sports enthusiasts. I created their Berkeley logo design dsign with an illustration that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Berkeley, California regional farm it was really designed for a products broker, and this particular logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projects self-assurance, success, and luxury.

 Berkeley Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for externally dealing with arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st try.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to design a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.