Berkeley, California Logo Design

Every new Berkeley company understands that they need a logo, but few entrepreneurs fully comprehend the pivotal role their organization logo will perform in their financial success, or the reason that one logo works far better than another. A company logo has a critical and long-term impact on the financial success of a business, select the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Berkeley, California companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Berkeley, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an old part of town and wished to cast a nostalgic feel without coming across as uninteresting or low energy. I accomplished each of the tasks via designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria made for Berkeley, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the branch of medicine which works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and even more unforgettable.

logo style with a jumping eco-friendly frog created for a household enjoyable center in Berkeley, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Berkeley, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but rather convey emotional journeys by means of the pictures they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Berkeley logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Berkeley logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family as well as with people that they don’t even know so as to get unbiased opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to create their business logo recognize how crucial a logo design is for their business so they are much more invested in the final result. Every logo job possesses it’s portion of difficulties, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Berkeley, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most necessary part of a published book since it is often the very first thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was surely a victory.

 Berkeley logo style made use of for advertising and marketing as well as a tag layout for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Berkeley, California, layout consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo projects because it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually enjoy doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout produced for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which projected a feeling of tranquility and class for their new hair studio. I came up with a concept which did not go the obvious route of creating just a stylized orchid but instead designed a logo design that implied a flower in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they really wanted to project to their customers.

Arabian steed logo style produced for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design fashioned to illustrate the unique physical traits of the Arabian kind of horses. By having a different head form and high tail carriage, the Arabian is one of the highly immediately recognizable horse types in the world.

Las Coffee shop logo layout a small restaurant, layout consists of a modified script typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout contains a changed script font which hovers above a group of elaborate lines and also dots.

Logo design for a software programmer the style attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the meaning behind a logo is just as important as how it brands the business it stands for.

Develop logo layout developed for a Berkeley, California interior developer, design attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Berkeley, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have actually been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Berkeley, California logo design job was completed for a management specialist that assists business professionals to become more effective at handling people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell their pre-owned goods to other sports enthusiasts. I tailored their Berkeley logo dsign using an image that garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Berkeley, California area farm it was actually designed for a commodities broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projected confidence, effectiveness, and luxury.

 Berkeley Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally dealing with arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Luckily, in this instance, I hit a bullseye with the very first try.

Logo design designed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.