Beverly Hills, California Logo Design

Each and every new Beverly Hills business professional realizes that they need a logo, yet few new business owners thoroughly grasp the crucial role their organization’s logo will take in their financial success, or precisely why one logo functions better than another. A logo has a critical and sustaining effect on the success of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Beverly Hills, California businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be enduring and will feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bicycle created for a Beverly Hills, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an older part of the community and hoped to project a nostalgic vibe without appearing as monotonous or low energy. I achieved each of the tasks by developing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is an ageless business image.

clinical logo style with a microscope slide and also bacteria designed for Beverly Hills, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the field of medicine that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and much more unforgettable.

logo layout with a jumping environment-friendly frog created for a family members enjoyable center in Beverly Hills, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Beverly Hills, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather project emotional experiences by means of the photos they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Beverly Hills logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Beverly Hills logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get unprejudiced assessments on the value of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that are inclined to hire an expert to create their logo design realize how essential a logo design is for their company so they are way more vested in the final result. Every logo design job has it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Beverly Hills, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most essential part of a printed book considering that it is often the primary thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was undoubtedly a winner.

 Beverly Hills logo design utilized for marketing as well as a label style for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be older cases. For this brand design I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Beverly Hills, California, layout consist of an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dentists do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design includes 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a sense of relaxation and class for their new hair salon. I created a concept that did not go the obvious route of making simply a stylized orchid but rather designed a business logo which suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting attention on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they really wanted to transmit to their customers.

Arabian equine logo style developed for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design customized to manifest the unique physical traits of the Arabian type of equines. With a different head form and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Cafe logo design a small restaurant, style consists of a changed script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a customized script font style which hovers above a team of ornate lines and also dots.

Logo design for a software application developer the style features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the significance supporting a company logo is equally as important as how it serves the company it represents.

Advance logo layout developed for a Beverly Hills, California interior designer, layout feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Beverly Hills, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Beverly Hills, California logo design job was performed for a leadership advisor that helps business leaders to become more efficient at managing people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I created their Beverly Hills logo dsign along with a graphic that captures the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Beverly Hills, California area farm it was in reality designed for a commodities broker, and this logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a image that projected assurance, success, and prosperity.

 Beverly Hills Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I hit a bullseye with the first shot.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.