Acute Care 360 ImageCo, Beverly Hills, California, CA,

ImageCo, Beverly Hills, California, CA,

Evolv Design logo designed by ImageCo, Beverly Hills, California, CA,

Red Panda Publishers logo designed by ImageCo, Beverly Hills, California, CA,

Beverly Hills, California, CA,

ImageCo, Beverly Hills, California, CA,
ImageCo, Beverly Hills, California, CA,

Mid Valley Pathology logo designed by ImageCo, Beverly Hills, California, CA,

FSA OK logo designed by ImageCo, Beverly Hills, California, CA,

Emerald Heights logo designed by ImageCo, Beverly Hills, California, CA,

Club Sapphire logo designed by ImageCo, Beverly Hills, California, CA,

Downtown Dogs logo designed by ImageCo, Beverly Hills, California, CA,

School board logo designed by ImageCo, Beverly Hills, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Beverly Hills, California, CA,

Stoney Forensic logo designed by ImageCo, Beverly Hills, California, CA,

Smart kernels logo designed by ImageCo, Beverly Hills, California, CA,

POINTERS ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they simply cannot refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be judged from the quality of their design work, if the work in their portfolio doesn’t feature real life examples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to reflect your personal vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they will get paid.

Beverly Hills LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs establish unforgettable brands. We’ve undertaken logo design work for ranchers, schools, heart surgeons, party planners, cafes, retailers, and practically every other kind of business you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electric sign. As a result of our sign first method our brand identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first approach guarantees that our logos are equally reliable whether they are used in television commercials or website headers, they are consistently identifiable, comprehended, and remembered irrespective of size or purpose.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design agencies that you might have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we do in-house. Irrespective of the kind of design project we undertake, logo, website design, trade show exhibit, or electric sign, we do not, and never will farm-out our customer’s projects to organizations based outside the United States. Whenever you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and dictates the conditions of how we do business.

ASPECTS OF A GREAT LOGO DESIGN

It’s likely that every new Beverly Hills organization knows they need a logo, yet few start ups fully realize the essential role their business logo can perform in their becoming successful, or why one business logo works far better than another. A logo design has an immediate and sustaining influence on the financial success of a business, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Beverly Hills companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a logo should be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark and also the act of denoting something to make sure that it can be distinguished, its foundation originates from the brand burned onto livestock. Today a brand represents pretty much anything with an objective, regardless of whether it be revenue or political parties, a brand is an intrinsic aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to develop an image that the target market will relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person says the names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the history of many branding companies you’ll discover that they are quite often rebranded advertising and marketing agencies. When someone claims they are in advertising and marketing most people will likely have a preconceived notion about what they do. But when somebody says “I’m in branding”… it just sounds much more attractive, maybe it’s due to the fact that lots of people do not know what it means to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or company that affect perceptions. This primarily includes the name, the logo, the product packaging, the different colors used but can additionally include sound, lighting, texture, signage, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps shape the perception of a business, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, and collateral products such as business cards, stationery, and also pamphlets. Some visual designers also develop sites and software interfaces. The crucial duty of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing activities, outcomes and understandings.

Featured logos & signs

Retro logo design of a bicycle produced for a Beverly Hills coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an older part of town and really wanted to project a nostalgic feel without appearing as stodgy or low energy. I achieved each of the tasks by creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and germs created for Beverly Hills medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, especially the field of healthcare that works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog developed for a family fun center in Beverly Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and a tree - made for Beverly Hills travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead convey emotional journeys by means of the images they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Beverly Hills logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Beverly Hills logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial viewpoints on the value of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how important a logo design is for their organization so they are much more invested in the result. Every logo job possesses it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Beverly Hills book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most necessary part of a published book since it is in most cases the initial thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was certainly a success.

 Beverly Hills logo layout utilized for marketing and a tag layout for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be vintage cases. For this logo design I attempted to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Beverly Hills, style consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style developed for a Beverly Hills hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related an atmosphere of relaxation and elegance for their new hair salon. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but instead delivered a logo design that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they wanted to transmit to their patrons.

Arabian equine logo layout created for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo design styled to symbolize the unique physical traits of the Arabian kind of equines. By having a different head shape and high tail posture, the Arabian is one of the highly quite easily recognizable horse lineages in the entire world.

Las Cafe, A Beverly Hills Coffee shop logo design a little restaurant, layout consists of a customized script typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style contains a modified manuscript typeface which hovers above a team of elaborate lines and also dots.

Logo design for a software program developer the style features as well as legendary Beverly Hills component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the business it stands for.

Develop logo style created for a Beverly Hillsindoor designer, style feature a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Beverly Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Beverly Hills, the personalities for letter V and A in middle of words progressed have been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Beverly Hills logo design assignment was completed for a management advisor that enables business leaders to develop into more efficient at handling people, expectations, and profitability.

A Beverly Hills business logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned goods to other sports enthusiasts.

I tailored their Beverly Hills logo design using an illustration which grabs the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Beverly Hills company logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Beverly Hills regional farm it was really developed for a products broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce an identity that projected assurance, financial success, and luxury.

 Beverly Hills Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for outwardly dealing with arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I struck a bullseye with the first try.

Logo design designed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned Beverly Hills sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Electrical sign design for Beverly Hills restaurnat designed by Beverly Hills Sign Business
Beverly Hills logo design and brand identity design for Beverly Hills commercial businesses
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,

Logo designed by ImageCo, Beverly Hills, California, CA,

Logo designed by ImageCo, Beverly Hills, California, CA,

Logo designed by ImageCo, Beverly Hills, California, CA,

Logo designed by ImageCo, Beverly Hills, California, CA,

Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,
Logo designed by ImageCo, Beverly Hills, California, CA,