Beverly Hills, California Logo Design

Nearly every new Beverly Hills venture knows they are in need of a logo, but few entrepreneurs entirely understand the essential role their logo will take in their financial success, or why one business logo functions more effectively than another. A logo has an instant and lasting influence on the success of a business, pick the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Beverly Hills, California companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Beverly Hills, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an old part of the area and hoped to cast an old-fashioned tone without coming across as stodgy or low energy. I achieved the two jobs by means of creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide as well as germs designed for Beverly Hills, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, especially the branch of healthcare which deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and much more memorable.

logo layout with a jumping environment-friendly frog made for a family fun center in Beverly Hills, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Beverly Hills, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Beverly Hills logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Beverly Hills logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get neutral opinions on the benefit of a concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo realize how essential a logo design is for their organization so they are way more invested in the result. Every logo design project has it’s portion of hurdles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Beverly Hills, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most essential part of a published book considering that it is ordinarily the primary thing a person views in the book store. Concerning a publishing company, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was undoubtedly a winner.

 Beverly Hills logo style used for marketing as well as a tag design for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Beverly Hills, California, style include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs considering that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo design created for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a spirit of relaxation and elegance for their new hair studio. I came up with a design that did not go the obvious path of crafting simply a stylized orchid but alternatively crafted a company logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo style developed for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo concept styled to epitomize the unique physical traits of the Arabian type of equines. With an unique head form and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the whole world.

Las Coffee shop logo style a small restaurant, style consists of a changed script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a customized script typeface which floats over a team of elaborate lines and dots.

Logo style for a software application developer the layout attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the symbolism behind a logo is equally as important as how it serves the business it stands for.

Evolve logo style produced for a Beverly Hills, California interior designer, design function a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Beverly Hills, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Beverly Hills, California logo design assignment was undertaken for a management specialist that helps business professionals to become more effective at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to market their used goods to other sports enthusiasts. I tailored their Beverly Hills logo dsign using a graphic that captures the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Beverly Hills, California regional farm it was really designed for a commodities broker, and this particular company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projected assurance, effectiveness, and luxury.

 Beverly Hills Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for externally encountering arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this instance, I hit a bullseye with the 1st shot.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.