Bloomington Logo Design

Nearly every new Bloomington venture understands that they are in need of a logo, however few new business owners fully comprehend the vital role their business logo can perform in their financial success, or the reason that one logo functions far better than another. A logo design has a critical and lasting impact on the success of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Bloomington businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike produced for a Bloomington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older section of the city and wanted to visualize a vintage feel without appearing as stodgy or low energy. I accomplished each of the tasks by designing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and germs developed for Bloomington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, especially the branch of healthcare which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more unforgettable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Bloomington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - created for Bloomington travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather project emotional experiences through the photos they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bloomington logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Bloomington logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective judgements on the benefit of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo realize how crucial a logo is for their business so they are way more vested in the end result. Every logo job has it’s portion of hurdles, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Bloomington publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most critical part of a published book since it is ordinarily the initial thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was surely a winner.

 Bloomington logo design made use of for advertising and marketing as well as a tag layout for Vintage Case features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be antique cases. For this business logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Bloomington, style include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be understood.

Logo design created for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed a sense of tranquility and connection for their new hair salon. I came up with a concept which didn’t go the obvious path of creating simply a stylized orchid but rather designed a logo design that implied an orchid in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they really wanted to project to their clients.

Arabian steed logo style produced for an equine ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo design tailored to epitomize the unique physical traits of the Arabian type of horses. By having a different head form and high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the world.

Las Coffee shop logo design a small restaurant, layout includes a modified script font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout contains a modified manuscript typeface which hovers over a team of luxuriant lines and also dots.

Logo style for a software program designer the layout attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the enterprise it represents.

Develop logo design created for a Bloomington indoor designer, layout attribute a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bloomington logo design assignment was done for a leadership advisor that aids business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to market their previously owned equipment to other sports enthusiasts. I designed their Bloomington business logo dsign with a graphic which pulls in the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Bloomington area farm it was in reality created for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected esteem, success, and wealth.
Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.