Boyle Heights Logo Design

Nearly every new Boyle Heights company knows they are in need of a logo, but few entrepreneurs fully understand the crucial role their logo can take in their becoming successful, or the reason that one logo performs better than another. A logo has an immediate and long term impact on the financial success of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Boyle Heights businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a Boyle Heights coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older part of the area and wanted to project an old-fashioned tone without coming across as stodgy or low energy. I achieved both jobs via designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscope slide and germs made for Boyle Heights clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, especially the branch of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and much more memorable.

logo style with a leaping environment-friendly frog created for a family members enjoyable facility in Boyle Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and also a tree - made for Boyle Heights traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences through the pictures they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Boyle Heights logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Boyle Heights logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo realize how vital a logo design is for their organization so they are much more vested in the outcome. Every logo design job has it’s allotment of obstacles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Boyle Heights publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most crucial part of a printed book given that it is usually the very first thing a person views in the book shop. With regard to a publisher, it’s the best opportunity they will ever get to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases 1 of the things folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a winner.

 Boyle Heights logo style utilized for advertising and marketing as well as a tag layout for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be antique cases. For this custom logo design I tried to come up with a logo that offered a fluid retro feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Boyle Heights, design include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried a spirit of relaxation and connection for their new hair studio. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but rather designed a logo design which suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a business logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to transmit to their clients.

Arabian equine logo style produced for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique logotype concept styled to display the unique physical traits of the Arabian pedigree of horses. By having a different head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable horse lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, design consists of a changed manuscript font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout contains a modified manuscript font style which floats above a team of ornate lines as well as dots.

Logo layout for a software designer the design attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it brands the enterprise it stands for.

Develop logo layout produced for a Boyle Heights interior developer, style feature a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Boyle Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Boyle Heights logo design job was undertaken for a leadership specialist that helps business professionals to become more efficient at handling people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to market their previously owned items to other sports enthusiasts. I tailored their Boyle Heights logo dsign utilizing an illustration which garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Boyle Heights area farm it was really devised for an investments broker, and this particular logo design was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a brand mark that projected trust, success, and prosperity.
Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.