Burlingame, California Logo Design

Every new Burlingame business understands that they need a logo, yet few new business owners fully recognize the crucial role their logo can take in their success, or why one logo functions better than another. A company logo has an immediate and long-term effect on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Burlingame, California businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from labels to movie screens a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bike created for a Burlingame, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old part of the city and really wanted to cast an old-fashioned feel without coming across as stodgy or low energy. I accomplished each of the jobs via creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria designed for Burlingame, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the branch of medicine which deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog developed for a household fun facility in Burlingame, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for Burlingame, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys through the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Burlingame logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Burlingame logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with people that they don’t actually know so as to get unbiased judgements on the value of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design comprehend how crucial a logo design is for their business so they are much more invested in the final result. Every logo design project possesses it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Burlingame, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most important part of a printed book since it is often the very first thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity that they will ever get to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases 1 of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was definitely a success.

 Burlingame logo layout made use of for marketing and a label design for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be much older cases. For this business logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Burlingame, California, style consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design projects because it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo design created for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed an atmosphere of tranquility and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of making simply a stylized orchid but rather crafted a company logo that suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is frequently the wrong path and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they wanted to transmit to their patrons.

Arabian horse logo design produced for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design customized to embody the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and higher tail posture, the Arabian is one of the very most easily identifiable horse breeds in the whole world.

Las Cafe logo layout a small restaurant, layout includes a changed manuscript typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a modified manuscript typeface which hovers above a group of elaborate lines and dots.

Logo style for a software application developer the style features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it brands the business it stands for.

Evolve logo layout created for a Burlingame, California interior developer, design feature a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlingame, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Burlingame, California logo design job was done for a leadership consultant that helps business professionals to develop into more effective at handling people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell their used items to other sports enthusiasts. I created their Burlingame business logo dsign utilizing an illustration which grabs the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Burlingame, California area farm it was actually designed for an investments broker, and this creative logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate an identity that projects confidence, effectiveness, and opulence.

 Burlingame Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for externally facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st shot.

Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.