Burlingame Logo Design

Virtually every new Burlingame company understands that they require a logo, yet few entrepreneurs fully recognize the pivotal role their organization logo will make in their becoming successful, or precisely why one business logo functions more effectively than another. A logo design has an immediate and sustaining impact on the growth of a business, pick the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Burlingame companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike produced for a Burlingame coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old part of the community and wished to project a nostalgic tone without coming across as stodgy or low energy. I achieved both tasks by means of designing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria created for Burlingame medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the field of medicine that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and much more memorable.

logo style with a leaping eco-friendly frog created for a family members enjoyable center in Burlingame.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Burlingame traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences by means of the pictures they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Burlingame logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Burlingame logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how important a logo design is for their company so they are much more invested in the result. Every logo project has it’s allotment of hurdles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Burlingame book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most crucial part of a published book because it is in most cases the primary thing a person views in the book store. With regard to a publisher, it’s the opportunity they will likely ever get to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases one of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was certainly a success.

 Burlingame logo layout made use of for marketing and a tag style for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be antique cases. For this custom logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Burlingame, layout include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a sense of serenity and connection for their new hair studio. I came up with a design which didn’t go the obvious course of designing just a stylized orchid but instead delivered a business logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they really wanted to forecast to their clients.

Arabian equine logo design produced for a horse ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original business logo concept fashioned to symbolize the unique physical traits of the Arabian breed of horses. By having a different head shape and higher tail carriage, the Arabian is one of the most immediately identifiable horse types in the entire world.

Las Cafe logo layout a little dining establishment, style contains a customized script typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a customized manuscript font which floats over a team of luxuriant lines and also dots.

Logo style for a software program programmer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the substance behind a company logo is just as important as how it brands the company it stands for.

Progress logo layout developed for a Burlingame interior developer, style feature a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlingame interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have actually been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Burlingame logo design project was performed for a management advisor that aids business leaders to develop into more effective at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned products to other sports enthusiasts. I designed their Burlingame business logo dsign along with an image which seizes the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an Burlingame area farm it was really designed for a products broker, and this brand was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projected trust, success, and opulence.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.