Burlingame, California Logo Design

Nearly every new Burlingame organization understands that they need a logo, however few new business owners fully grasp the key role their business logo can take in their financial success, or exactly why one logo performs far better than another. A company logo has an instant and long-term effect on the growth of a company, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Burlingame, California companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Burlingame, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old section of the town and hoped to cast a vintage tone without appearing as stodgy or low energy. I achieved each of the jobs by developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs created for Burlingame, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and effects of diseases, mainly the field of healthcare that works with the laboratory assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and more memorable.

logo style with a jumping green frog made for a family members fun center in Burlingame, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and a tree - made for Burlingame, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences through the images they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Burlingame logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Burlingame logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo realize how vital a logo is for their business so they are much more vested in the final result. Every logo project has it’s share of difficulties, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Burlingame, California book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most vital part of a printed book due to the fact that it is in most cases the primary thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was surely a victory.

 Burlingame logo design made use of for advertising and a tag style for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this business logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Burlingame, California, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be comprehended.

Logo design produced for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a spirit of peace and elegance for their new hair salon. I came up with a design that did not go the obvious direction of creating simply a stylized orchid but instead crafted a business logo that suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian horse logo style created for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design styled to embody the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the highly easily identifiable horse lineages in the world.

Las Coffee shop logo design a little dining establishment, layout contains a modified manuscript font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design includes a customized manuscript font style which hovers above a team of ornate lines and dots.

Logo design for a software application developer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the substance supporting a logo is just as important as how it serves the enterprise it represents.

Evolve logo style created for a Burlingame, California indoor designer, style attribute a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlingame, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Burlingame, California logo design job was done for a leadership coach that enables business leaders to develop into more successful at managing people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned equipment to other sports enthusiasts. I designed their Burlingame logo design dsign with an illustration which pulls in the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really composed for an Burlingame, California area farm it was in reality designed for a commodities broker, and this particular company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projected esteem, success, and wealth.

 Burlingame Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for outwardly dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Luckily, in this particular case, I nailed a bullseye with the first try.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.