Calexico, California Logo Design

Every new Calexico organization knows they need a logo, yet few new business owners entirely recognize the key role their company logo will play in their becoming successful, or exactly why one logo functions far better than another. A company logo has an instant and long-term effect on the prosperity of a company, go with the right one and it will make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Calexico, California companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from labels to signboards a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be ageless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo design of a bicycle developed for a Calexico, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older section of the city and really wanted to project a vintage atmosphere without appearing as uninteresting or low energy. I fulfilled both tasks via developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs created for Calexico, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the field of healthcare which works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and much more meaningful.

logo design with a jumping eco-friendly frog made for a family members fun facility in Calexico, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - made for Calexico, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the images they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Calexico logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Calexico logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the value of a design. Fortunately, he talked about it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo understand how vital a logo is for their organization so they are way more invested in the final result. Every logo design project has it’s allotment of challenges, however the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Calexico, California publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most critical part of a published book considering that it is often the initial thing a person views in the bookstore. Regarding a publisher, it’s the opportunity that they will likely ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was surely a winner.

 Calexico logo style used for advertising as well as a label layout for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this business logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Calexico, California, layout consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo style developed for a hair layout studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related an atmosphere of calmness and elegance for their new hair salon. I came up with a design which did not go the obvious course of creating simply a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead put the importance on the perception that they really wanted to forecast to their clients.

Arabian equine logo design developed for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo concept customized to exemplify the unique physical traits of the Arabian type of equines. With an unique head shape and higher tail carriage, the Arabian is one of the very most easily identifiable horse breeds in the world.

Las Cafe logo style a tiny dining establishment, style includes a changed manuscript typeface which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style contains a changed manuscript typeface which floats above a team of luxuriant lines and dots.

Logo design for a software application designer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the significance behind a logo is equally as important as how it brands the organization it stands for.

Develop logo style developed for a Calexico, California indoor developer, design feature a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Calexico, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Calexico, California logo design project was done for a leadership expert that aids business professionals to become more effective at overseeing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their used goods to other sports enthusiasts. I created their Calexico logo dsign with a graphic that grabs the interest of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Calexico, California area farm it was in reality designed for an investments broker, and this logo design was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projects self-confidence, success, and opulence.

 Calexico Logo design for a not-for-profit, Turning Point Solutions - the logo style function for externally encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular instance, I nailed a bullseye with the first go.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to produce a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.