Camarillo, California Logo Design

Each and every new Camarillo organization realizes that they need a logo, however few new business owners fully understand the key role their logo design can perform in their success, or the reason that one logo functions more effectively than another. A business logo has a critical and long term effect on the financial success of a company, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Camarillo, California companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not require scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Camarillo, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old part of the town and hoped to cast an old-fashioned feel without coming across as monotonous or low energy. I fulfilled each of the tasks by designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscope slide as well as germs created for Camarillo, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, mainly the branch of medicine which deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo layout with a leaping eco-friendly frog made for a family fun center in Camarillo, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Camarillo, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but rather project emotional journeys through the images they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Camarillo logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Camarillo logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get impartial viewpoints on the worthiness of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how crucial a logo design is for their business so they are much more vested in the end result. Every logo job possesses it’s allotment of challenges, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Camarillo, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most vital part of a printed book because it is usually the first thing a person sees in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was certainly a victory.

 Camarillo logo style used for advertising and marketing and a label design for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be vintage cases. For this logo design I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Camarillo, California, layout include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design created for a hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed an atmosphere of ease and connection for their new hair studio. I created a concept which didn’t go the obvious course of creating simply a stylized orchid but instead created a logo design which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they wanted to project to their patrons.

Arabian steed logo design created for a horse ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original logotype concept styled to embody the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Cafe logo layout a tiny restaurant, layout contains a changed script font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a customized script typeface which floats over a group of ornate lines and also dots.

Logo style for a software designer the style features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it brands the business it stands for.

Advance logo style created for a Camarillo, California indoor developer, layout attribute a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Camarillo, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have actually been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Camarillo, California logo design assignment was completed for a leadership consultant that enables business professionals to develop into more successful at managing people, expectations, and profitability.
A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand goods to other sports enthusiasts. I tailored their Camarillo logo dsign with an illustration which grabs the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Camarillo, California regional farm it was in reality created for an investments broker, and this business logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projected assurance, financial success, and luxury.

 Camarillo Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for externally dealing with arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the very first try.

Logo made for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.