Carlsbad, California Logo Design

Virtually every new Carlsbad company knows they need a logo, yet few new business owners fully comprehend the key role their organization’s logo can play in their financial success, or precisely why one logo functions far better than another. A logo has an instant and sustaining influence on the growth of a business, go with the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Carlsbad, California businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be timeless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle created for a Carlsbad, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older section of town and wanted to cast a retro feel without coming across as boring or low energy. I achieved each of the tasks by developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Carlsbad, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the field of medicine which deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog designed for a family fun center in Carlsbad, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Carlsbad, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but instead reveal emotional experiences through the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Carlsbad logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Carlsbad logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective judgements on the worthiness of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their business logo understand how important a logo design is for their organization so they are way more invested in the end result. Every logo design project possesses it’s allotment of hurdles, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Carlsbad, California book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most critical part of a printed book given that it is usually the first thing a person views in the book shop. For a publisher, it’s the most ideal opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was certainly a winner.

 Carlsbad logo design used for advertising and marketing and also a label layout for Vintage Situation includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this brand design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Carlsbad, California, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design developed for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed an atmosphere of contentment and elegance for their new hair studio. I came up with a design that didn’t go the obvious route of designing merely a stylized orchid but rather delivered a logo design which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to project to their patrons.

Arabian equine logo layout created for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo design styled to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the entire world.

Las Coffee shop logo style a little dining establishment, design consists of a changed manuscript font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a changed manuscript font which floats above a team of elaborate lines as well as dots.

Logo design for a software programmer the layout functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the substance behind a logo is just as important as how it brands the organization it represents.

Develop logo style produced for a Carlsbad, California indoor designer, style feature a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carlsbad, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Carlsbad, California logo design assignment was undertaken for a leadership advisor that aids business professionals to develop into more efficient at supervising people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell off their used equipment to other sports enthusiasts. I tailored their Carlsbad logo dsign utilizing a graphic that seizes the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really composed for an Carlsbad, California regional farm it was actually developed for a commodities broker, and this particular creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projected confidence, financial success, and prosperity.

 Carlsbad Logo design for a not-for-profit, Turning Point Solutions - the logo design function for outwardly facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Fortunately, in this instance, I hit a bullseye with the very first go.

Logo created for using a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to design a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.