Carlsbad Logo Design

Nearly every new Carlsbad business realizes that they are in need of a logo, yet few entrepreneurs thoroughly understand the pivotal role their business logo will play in their financial success, or exactly why one logo design works more effectively than another. A logo design has a critical and long-term impact on the prosperity of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Carlsbad businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike created for a Carlsbad coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old section of the area and really wanted to cast an old-fashioned feel without appearing as monotonous or low energy. I accomplished both of these tasks by means of designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as germs designed for Carlsbad medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog created for a family enjoyable center in Carlsbad.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - created for Carlsbad traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather reveal emotional experiences by means of the pictures they capture. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Carlsbad logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Carlsbad logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family as well as with other people that they don’t even know so as to get impartial judgements on the value of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how crucial a logo is for their business so they are way more invested in the outcome. Every logo job possesses it’s allotment of hurdles, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Carlsbad book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most essential part of a published book due to the fact that it is often the very first thing a person sees in the bookstore. With regard to a publisher, it’s the absolute best opportunity they will ever get to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases 1 of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was undoubtedly a victory.

 Carlsbad logo style utilized for advertising and marketing and also a tag style for Vintage Case features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be older cases. For this custom logo design I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a website to a label on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in Carlsbad, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design developed for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected an atmosphere of calmness and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of designing just a stylized orchid but instead delivered a logo design that implied a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to transmit to their patrons.

Arabian equine logo style developed for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype design customized to embody the unique physical traits of the Arabian type of horses. With a distinctive head form and higher tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the world.

Las Cafe logo layout a small restaurant, style includes a customized script font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style consists of a changed manuscript font which hovers over a group of luxuriant lines and dots.

Logo style for a software program developer the style functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the company it represents.

Advance logo design produced for a Carlsbad indoor designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carlsbad interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Carlsbad logo design project was done for a management specialist that assists business professionals to develop into more successful at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned products to other sports enthusiasts. I designed their Carlsbad logo dsign using a graphic that captures the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Carlsbad regional farm it was in reality developed for a commodities broker, and this particular company logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projected self-confidence, success, and affluence.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.