Carmichael, California Logo Design

Nearly every new Carmichael company knows they need a logo, however few entrepreneurs fully understand the key role their logo can perform in their becoming successful, or exactly why one logo performs more effectively than another. A company logo has an immediate and long-term influence on the viability of a company, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Carmichael, California businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be timeless and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo layout of a bicycle produced for a Carmichael, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of town and hoped to visualize a vintage atmosphere without appearing as uninteresting or low energy. I accomplished each of the tasks by means of developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria made for Carmichael, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, especially the branch of healthcare that works with the clinical examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more meaningful.

logo layout with a leaping eco-friendly frog developed for a household enjoyable center in Carmichael, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - made for Carmichael, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Carmichael logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Carmichael logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to design their business logo comprehend how essential a logo design is for their organization so they are way more vested in the result. Every logo design job has it’s portion of difficulties, but the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Carmichael, California book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most crucial part of a published book considering that it is often the first thing a person views in the bookstore. Regarding a publisher, it’s the best opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the things folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was certainly a success.

 Carmichael logo style utilized for advertising and marketing as well as a tag style for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this brand design I sought to come up with a logo that offered a fluid vintage feel to it and could be used for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Carmichael, California, design include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects considering that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be comprehended.

Logo style created for a hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a feeling of relaxation and elegance for their new hair salon. I came up with a concept which did not go the obvious route of crafting simply a stylized orchid but rather created a logo which implied a flower in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is usually the incorrect route and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to project to their customers.

Arabian steed logo design produced for a steed cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo concept styled to embody the unique physical traits of the Arabian type of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Cafe logo design a little dining establishment, design contains a modified manuscript font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a customized script font which floats over a group of ornate lines and also dots.

Logo design for a software application developer the layout features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it brands the organization it represents.

Evolve logo layout developed for a Carmichael, California indoor designer, design attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carmichael, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have actually been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Carmichael, California logo design job was carried out for a management advisor that helps business professionals to become more effective at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned equipment to other sports enthusiasts. I tailored their Carmichael logo dsign along with a graphic which garners the interest of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually produced for an Carmichael, California area farm it was really developed for a commodities broker, and this particular creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects self-confidence, success, and wealth.

 Carmichael Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for ostensibly encountering arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first go.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.