Casa de Oro-Mount Helix Logo Design

Each and every new Casa de Oro-Mount Helix company knows they require a logo, but few new business owners thoroughly recognize the key role their business logo can play in their becoming successful, or the reason that one logo design works far better than another. A logo has an immediate and long-term influence on the success of a company, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Casa de Oro-Mount Helix companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle created for a Casa de Oro-Mount Helix coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older section of the community and hoped to project a vintage feel without appearing as uninteresting or low energy. I fulfilled each of the tasks by creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria designed for Casa de Oro-Mount Helix clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and outcomes of diseases, especially the branch of healthcare which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and much more meaningful.

logo design with a jumping green frog designed for a family enjoyable facility in Casa de Oro-Mount Helix.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - created for Casa de Oro-Mount Helix travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Casa de Oro-Mount Helix logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Casa de Oro-Mount Helix logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo comprehend how important a logo design is for their business so they are way more vested in the result. Every logo job has it’s allotment of obstacles, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Casa de Oro-Mount Helix publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most important part of a printed book considering that it is usually the very first thing a person views in the book store. For a publishing company, it’s the opportunity that they will likely ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases 1 of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was undoubtedly a winner.

 Casa de Oro-Mount Helix logo design made use of for advertising and marketing as well as a tag design for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be older cases. For this custom logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Casa de Oro-Mount Helix, style consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo projects because it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design includes 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a feeling of contentment and elegance for their new hair salon. I created a design that didn’t go the obvious path of creating simply a stylized orchid but instead designed a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo design is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo style developed for a steed ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a tiny restaurant, layout consists of a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout consists of a customized manuscript font style which hovers above a group of elaborate lines and also dots.

Logo layout for a software program developer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo design is just as important as how it serves the enterprise it represents.

Advance logo style developed for a Casa de Oro-Mount Helix interior developer, style attribute a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Casa de Oro-Mount Helix interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Casa de Oro-Mount Helix logo design assignment was done for a management coach that helps business leaders to develop into more successful at supervising people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their secondhand items to other sports enthusiasts. I designed their Casa de Oro-Mount Helix logo design dsign with an image which captures the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Casa de Oro-Mount Helix area farm it was in reality developed for a products broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects esteem, financial success, and affluence.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.