Acute Care 360 ImageCo, Castaic, California, CA,

ImageCo, Castaic, California, CA,

Evolv Design logo designed by ImageCo, Castaic, California, CA,

Red Panda Publishers logo designed by ImageCo, Castaic, California, CA,

Castaic, California, CA,

ImageCo, Castaic, California, CA,
ImageCo, Castaic, California, CA,

Mid Valley Pathology logo designed by ImageCo, Castaic, California, CA,

FSA OK logo designed by ImageCo, Castaic, California, CA,

Emerald Heights logo designed by ImageCo, Castaic, California, CA,

Club Sapphire logo designed by ImageCo, Castaic, California, CA,

Downtown Dogs logo designed by ImageCo, Castaic, California, CA,

School board logo designed by ImageCo, Castaic, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Castaic, California, CA,

Stoney Forensic logo designed by ImageCo, Castaic, California, CA,

Smart kernels logo designed by ImageCo, Castaic, California, CA,

POINTERS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to keep in mind that they simply cannot refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio does not feature real world examples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to reflect your personal vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Castaic LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners grow memorable brands. We’ve undertaken brand design work for farmers, schools, diamond miners, wedding singers, cafes, retailers, and just about every other kind of business concern you can envision. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. Because of our sign first strategy our logo designs can, and have been employed in everything from clothing labels to neon signs. Our sign first approach ensures that our logo designs are equally successful whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and remembered regardless of size or application.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design agencies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform ourselves. Regardless of the type of design project we undertake, brand identity design, website design, trade show display, or commercial sign, we do not, and never will job-out our client’s work to 3rd parties based outside the United States. Whenever you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and determines the conditions of how we do business.

QUALITIES OF A GREAT LOGO DESIGN

Every new Castaic business knows they need a logo, however few start-ups fully recognize the essential role their logo design can make in their success, or precisely why one logo works better than another. A business logo has an instant and lasting influence on the growth of a company, select the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Castaic businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from label to retail signs a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they represent.
  5. Relevance: a logo needs to be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It is a verb as well as a noun, it is an identifying mark and also the process of noting something to ensure that it could be recognized, its foundation originates from the mark branded onto livestock. These days a brand indicates practically anything with a motive, regardless of whether it be profit or politics, a brand is an inherent aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to produce an image that the target market can relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people want those brands. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the origin of a lot of branding firms you’ll find that they are frequently re-branded marketing and advertising firms. When somebody says they are in advertising the majority of people will likely have an idea about what they do. Yet when someone claims “I’m in branding”… it just sounds more impressive, maybe it’s because the majority of people don’t understand what it implies to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or agency that influence understandings. This primarily includes the name, the logo design, the product packaging, the different colors used yet can also consist of sound, lights, texture, signs, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design that helps shape the public image of a business, a product or a business. Brand identity designers produce logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and brochures. Some visual designers also build websites as well as software interfaces. The crucial duty of a brand identity designer is to develop the visual cues as well as an emotional tone with the objective of influencing activities, results and understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle created for a Castaic coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old part of the area and really wanted to visualize an old-fashioned vibe without coming across as stodgy or low energy. I fulfilled both of these tasks by developing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also bacteria developed for Castaic medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog created for a household fun center in Castaic.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - created for Castaic travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Castaic logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Castaic logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with folks that they don’t even know so as to get objective opinions on the value of a design. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo realize how crucial a logo design is for their organization so they are much more invested in the end result. Every logo design job has it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Castaic publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most necessary part of a published book because it is usually the primary thing a person views in the book store. Regarding a publisher, it’s the most ideal opportunity that they will ever have to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases one of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was undoubtedly a success.

 Castaic logo style utilized for advertising as well as a tag style for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be much older cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Castaic, layout include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be understood.

Logo layout produced for a Castaic hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a sense of ease and elegance for their new hair salon. I created a concept which did not go the obvious direction of designing simply a stylized orchid but rather designed a logo design which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo design created for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design tailored to exemplify the unique physical traits of the Arabian kind of equines. By having a different head shape and high tail carriage, the Arabian is one of the highly easily recognizable equine types in the whole world.

Las Cafe, A Castaic restaurant logo layout a small restaurant, layout contains a changed manuscript font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a customized manuscript font style which hovers over a team of luxuriant lines and dots.

Logo layout for a software application designer the design features and famous Castaic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the substance supporting a logo design is equally as important as how it serves the enterprise it stands for.

Develop logo layout produced for a Castaicindoor designer, design function a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Castaic interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Castaic, the characters for letter V and also A in middle of the word progressed have been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Castaic logo design assignment was completed for a leadership advisor that assists business leaders to become more successful at supervising people, expectations, and profitability.

A Castaic business logo style including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned items to other sports enthusiasts.

I tailored their Castaic logo design design along with an illustration which pulls in the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Castaic company logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Castaic area farm it was really developed for an investments broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projects self-assurance, effectiveness, and luxury.

 Castaic Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for outwardly dealing with arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Luckily, in this instance, I struck a bullseye with the 1st shot.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known Castaic sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to create a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Electrical sign design for Castaic restaurnat designed by Castaic Sign Shop
Castaic logo design and brand identity design for Castaic businesses
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,

Logo designed by ImageCo, Castaic, California, CA,

Logo designed by ImageCo, Castaic, California, CA,

Logo designed by ImageCo, Castaic, California, CA,

Logo designed by ImageCo, Castaic, California, CA,

Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,
Logo designed by ImageCo, Castaic, California, CA,