Castro Valley Logo Design

Each and every new Castro Valley venture realizes that they need a logo, but few new business owners entirely grasp the crucial role their business logo will make in their financial success, or precisely why one business logo performs far better than another. A company logo has an immediate and lasting impact on the success of a company, pick the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Castro Valley businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a Castro Valley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older part of the city and wished to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished the two tasks by creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria developed for Castro Valley medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, especially the field of medicine that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more unforgettable.

logo layout with a leaping eco-friendly frog developed for a family enjoyable facility in Castro Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - created for Castro Valley traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead convey emotional journeys through the photos they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Castro Valley logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Castro Valley logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their business logo realize how vital a logo is for their company so they are way more vested in the final result. Every logo project has it’s allotment of challenges, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Castro Valley publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most crucial part of a printed book given that it is in most cases the initial thing a person sees in the book store. With regard to a publisher, it’s the most ideal opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was definitely a victory.

 Castro Valley logo layout utilized for advertising and a tag design for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be older cases. For this custom logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Castro Valley, design include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a sense of simplicity and connection for their new hair salon. I came up with a design which didn’t go the obvious direction of creating simply a stylized orchid but alternatively crafted a logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the incorrect route and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to forecast to their clients.

Arabian steed logo style created for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse types in the entire world.

Las Cafe logo design a tiny restaurant, design contains a customized manuscript font style which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style consists of a modified script typeface which floats above a group of luxuriant lines as well as dots.

Logo style for a software application designer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it serves the enterprise it represents.

Progress logo style produced for a Castro Valley interior designer, layout function a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Castro Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Castro Valley logo design job was completed for a management specialist that aids business leaders to become more successful at overseeing people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used items to other sports enthusiasts. I tailored their Castro Valley business logo dsign utilizing an image that garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Castro Valley regional farm it was in reality developed for an investments broker, and this business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects confidence, effectiveness, and wealth.
Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to design a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.