Castro Valley, California Logo Design

Each and every new Castro Valley business person understands that they are in need of a logo, yet few entrepreneurs fully comprehend the vital role their logo design can make in their success, or precisely why one business logo performs far better than another. A logo design has a critical and sustaining influence on the prosperity of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Castro Valley, California companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle developed for a Castro Valley, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an older part of the community and wished to cast an old-fashioned feel without coming across as stodgy or low energy. I achieved the two jobs by means of developing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and bacteria developed for Castro Valley, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and consequences of diseases, especially the branch of healthcare that works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and more unforgettable.

logo design with a leaping eco-friendly frog designed for a family members enjoyable center in Castro Valley, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Castro Valley, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot places or things but instead project emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Castro Valley logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Castro Valley logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family members as well as with folks that they don’t even know so as to get unbiased viewpoints on the benefit of a concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo recognize how vital a logo is for their business so they are much more invested in the outcome. Every logo design project possesses it’s allotment of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Castro Valley, California book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most vital part of a published book given that it is often the initial thing a person sees in the book shop. For a publishing company, it’s the opportunity they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a victory.

 Castro Valley logo layout made use of for advertising as well as a label style for Vintage Instance features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Castro Valley, California, layout include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs considering that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo design developed for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of ease and elegance for their new hair studio. I came up with a design that didn’t go the obvious path of designing just a stylized orchid but rather created a logo design that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they wanted to forecast to their patrons.

Arabian equine logo design developed for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design styled to display the unique physical traits of the Arabian kind of equines. With a different head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the entire world.

Las Coffee shop logo style a tiny dining establishment, layout contains a modified script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style includes a customized script typeface which floats over a team of luxuriant lines as well as dots.

Logo layout for a software program developer the layout features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance supporting a logo is equally as important as how it brands the company it represents.

Progress logo design developed for a Castro Valley, California interior designer, design function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Castro Valley, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in center of the word progressed have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Castro Valley, California logo design job was undertaken for a management coach that aids business professionals to become more effective at handling people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to sell their used goods to other sports enthusiasts. I tailored their Castro Valley logo design dsign using an illustration which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Castro Valley, California area farm it was actually developed for a commodities broker, and this particular creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a image that projected self-confidence, effectiveness, and affluence.

 Castro Valley Logo design for a nonprofit, Turning Factor Solutions - the logo design function for externally dealing with arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first shot.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.