Cathedral City Logo Design

Virtually every new Cathedral City business understands that they require a logo, yet few entrepreneurs fully recognize the vital role their company logo can make in their financial success, or why one logo performs better than another. A company logo has an instant and lasting effect on the success of a company, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Cathedral City businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike produced for a Cathedral City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an older section of the city and wished to visualize a nostalgic tone without appearing as boring or low energy. I achieved each of the tasks by means of designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also germs made for Cathedral City medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, especially the field of healthcare which deals with the clinical examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog developed for a household fun facility in Cathedral City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Cathedral City travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the photos they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Cathedral City logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Cathedral City logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to design their logo design recognize how vital a logo design is for their organization so they are much more invested in the end result. Every logo project has it’s allotment of hurdles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Cathedral City book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most essential part of a printed book considering that it is ordinarily the primary thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences one of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was certainly a success.

 Cathedral City logo style used for advertising and also a label layout for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this brand concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Cathedral City, layout consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo includes 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a hair design studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a spirit of calmness and class for their new hair salon. I created a design which didn’t go the obvious course of making merely a stylized orchid but instead created a business logo which implied a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to forecast to their clients.

Arabian steed logo design produced for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design styled to embody the unique physical traits of the Arabian breed of equines. By having a different head form and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the entire world.

Las Cafe logo design a tiny restaurant, style includes a modified script font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style consists of a customized manuscript font which floats over a group of elaborate lines and dots.

Logo layout for a software developer the layout features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the significance supporting a logo design is equally as important as how it brands the company it stands for.

Develop logo layout produced for a Cathedral City indoor developer, layout function a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cathedral City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have been customized to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cathedral City logo design job was performed for a leadership coach that assists business professionals to become more effective at overseeing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their previously owned equipment to other sports enthusiasts. I tailored their Cathedral City business logo dsign along with an image that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Cathedral City area farm it was really developed for an investments broker, and this business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projected assurance, effectiveness, and wealth.
Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to design a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.