Ceres Logo Design

Every new Ceres venture understands that they need a logo, yet few new business owners fully realize the vital role their logo can take in their financial success, or the reason that one logo design functions more effectively than another. A business logo has an instant and long-term impact on the success of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Ceres companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike created for a Ceres coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old section of the city and wished to project a vintage tone without coming across as uninteresting or low energy. I fulfilled both of these tasks by creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria created for Ceres clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the branch of medicine that deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and much more unforgettable.

logo layout with a jumping environment-friendly frog created for a family members fun facility in Ceres.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - created for Ceres travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but instead project emotional experiences through the photos they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ceres logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Ceres logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with other people that they don’t actually know so as to get impartial judgements on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design recognize how vital a logo design is for their organization so they are much more invested in the result. Every logo design job possesses it’s portion of hurdles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Ceres book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most critical part of a published book since it is in most cases the first thing a person sees in the book store. For a publisher, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was undoubtedly a winner.

 Ceres logo design made use of for advertising and marketing as well as a tag layout for Vintage Case includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be antique cases. For this logo concept I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Ceres, design consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs due to the fact that it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed an atmosphere of calmness and connection for their new hair salon. I created a design that did not go the obvious route of designing just a stylized orchid but rather delivered a logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they wanted to forecast to their patrons.

Arabian steed logo layout developed for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept tailored to exemplify the unique physical traits of the Arabian kind of horses. By having an unique head form and very high tail carriage, the Arabian is one of the most easily recognizable horse breeds in the entire world.

Las Cafe logo layout a little restaurant, style consists of a customized manuscript typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style contains a modified manuscript font which hovers above a group of luxuriant lines and also dots.

Logo layout for a software programmer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it serves the business it represents.

Evolve logo layout created for a Ceres indoor designer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ceres interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ceres logo design project was completed for a management coach that enables business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand products to other sports enthusiasts. I created their Ceres logo design dsign with an illustration that pulls in the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Ceres regional farm it was really created for a products broker, and this creative logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projects assurance, effectiveness, and affluence.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to produce a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.