Acute Care 360 ImageCo, Ceres, California, CA,

ImageCo, Ceres, California, CA,

Evolv Design logo designed by ImageCo, Ceres, California, CA,

Red Panda Publishers logo designed by ImageCo, Ceres, California, CA,

Ceres, California, CA,

ImageCo, Ceres, California, CA,

ImageCo, Ceres, California, CA,
Mid Valley Pathology logo designed by ImageCo, Ceres, California, CA,

FSA OK logo designed by ImageCo, Ceres, California, CA,

Emerald Heights logo designed by ImageCo, Ceres, California, CA,

Club Sapphire logo designed by ImageCo, Ceres, California, CA,

Downtown Dogs logo designed by ImageCo, Ceres, California, CA,

WSBA logo designed by ImageCo, Ceres, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Ceres, California, CA,

Stoney Forensic logo designed by ImageCo, Ceres, California, CA,

Smart kernels logo designed by ImageCo, Ceres, California, CA,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo design that is both unforgettable and tells the story of who you are or what you actually do is a significant undertaking. The difficulty is to create a design concept that is simplistic enough to be understood at a glance and imparts enough information that it can express who you are. However no logo design can totally tell your story or explain your business, and moving down that road frequently makes for a brand identity design that does neither. Although, in skilled hands, it is quite possible to strike a balance between both and create a brand identity that both informs and emotes and hitting that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over 20 years I ‘ve been designing unforgettable logos and brand identity designs that tell stories and resonate with audiences. However don’t take my word for it, check out my portfolio and see for yourself. I don’t claim to be the best brand identity designer in the world, but, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such fervor by people operating in the branding sector, that a person has to question why so many people in branding companies dislike logo designs as much as they seem to. It is quite true that your logo is not your brand, but what does that mean for a brand that has no logo? One thing is quite certain, it all but guarantees that a brand with no logo will be faceless and easily forgotten.

Without a visual identity, a company’s brand is no more than a fading memory because people would have nothing to anchor their brand experiences too.

Some compare a logo to a smile or a handshake which is slightly accurate, however it’s also far more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor since the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when building the foundation of the structure above it, and once laid it will be the guiding reference point for every building block that comes after it. A logo functions in the same way, it is a foundational element that supports the organization it represents, and it also serves as a defining reference point that helps guide a brand as it grows.

ImageCo is a visual branding firm and our objective is to assist our clients lay that cornerstone as well as set that anchor. We help companies look well established, more refined, and more experienced. This ensures that our clients will always be taken seriously, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Ceres LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish unforgettable brands. We’ve done brand identity design work for builders, schools, diamond miners, party planners, coffee roasters, retail stores, and practically every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electric sign. Because of our sign first method our designs can, and have been employed in everything from fashion labels to billboards. Our sign first technique guarantees that our logos are just as successful whether they are used in TV commercials or website applications, they are consistently recognizable, understood, and remembered regardless of scale or function.

American Made ★ Design

The thing that really sets ImageCo apart from other design companies that you might have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we perform in-house. No matter the type of design project we undertake, logo design, web page, trade show display, or commercial sign, we do not, and never will farm-out our client’s projects to organizations located outside the US. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the conditions of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Ceres company knows they require a logo, yet few new business owners fully recognize the crucial role their organization’s logo will play in their financial success, or precisely why one logo design works better than another. A logo design has an instant and lasting impact on the financial success of a business, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Ceres companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t need consideration, they can be understood in just a glance.
  2. Scalability: from clothing labels to store signs a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a logo should be ageless and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is both a verb as well as a noun, it’s an identifying mark as well as the process of noting something so that it could be identified, its foundation originates from the mark burned onto animals. Today a brand signifies virtually anything with an objective, whether it be profit or politics, a brand is an inherent aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are all from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a specific audience, it’s goal is to produce a mental image that the audience can relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody says the brand names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes individuals purchase those products. Brand image is why people purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of a lot of branding agencies you’ll discover that they are quite often re-branded advertising and marketing companies. When a person says they are in advertising and marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design that helps shape the image of a company, a product or an institution. Brand identity designers create logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as brochures. Some identity designers also design websites and also software interfaces. The important function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of affecting activities, results and assumptions.

Featured logos & signs

Retro logo design of a bike developed for a Ceres coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an old section of the community and hoped to visualize an old-fashioned vibe without appearing as monotonous or low energy. I achieved each of the jobs by developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria designed for Ceres medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, especially the branch of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and more unforgettable.

logo design with a jumping environment-friendly frog created for a family fun facility in Ceres.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - created for Ceres traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Ceres logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Ceres logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the value of a design. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to create their logo comprehend how essential a logo design is for their company so they are way more invested in the final result. Every logo project possesses it’s portion of hurdles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Ceres book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most necessary part of a printed book considering that it is often the first thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity they will ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was surely a success.

 Ceres logo style utilized for advertising and marketing and also a tag layout for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this custom logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Ceres, style include an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo style developed for a Ceres hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a sense of calmness and elegance for their new hair salon. I came up with a design which didn’t go the obvious course of designing merely a stylized orchid but alternatively designed a business logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to project to their clients.

Arabian horse logo layout developed for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique logo design styled to manifest the unique physical traits of the Arabian type of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Cafe, A Ceres Coffee shop logo style a small dining establishment, style consists of a customized script typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a changed script typeface which floats above a group of ornate lines and dots.

Logo layout for a software developer the design attributes as well as renowned Ceres element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Progress logo design developed for a Ceresindoor designer, design attribute a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ceres interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Ceres, the personalities for letter V and A in middle of the word progressed have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ceres logo design project was performed for a leadership specialist that helps business professionals to develop into more effective at supervising people, expectations, and profitability.

A Ceres business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned goods to other sports enthusiasts.

I designed their Ceres logo design along with an illustration which seizes the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Ceres company logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Ceres area farm it was really created for an investments broker, and this business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projected assurance, success, and prosperity.

 Ceres Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for ostensibly facing arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I struck a bullseye with the very first shot.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a famous Ceres sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.