Chico, California Logo Design

Each and every new Chico venture realizes that they need a logo, but few new business owners thoroughly understand the essential role their company logo can perform in their financial success, or exactly why one logo performs more effectively than another. A logo design has an immediate and long-term influence on the growth of a business, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Chico, California businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Chico, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an old section of town and hoped to visualize a vintage feel without appearing as monotonous or low energy. I fulfilled the two tasks via developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria created for Chico, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, mainly the branch of healthcare that deals with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and much more unforgettable.

logo design with a jumping environment-friendly frog made for a household fun facility in Chico, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Chico, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys by means of the images they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chico logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Chico logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial point of views on the value of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo recognize how essential a logo design is for their business so they are way more invested in the final result. Every logo job possesses it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Chico, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most vital part of a printed book considering that it is ordinarily the initial thing a person sees in the bookstore. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was undoubtedly a winner.

 Chico logo style utilized for advertising and marketing as well as a label design for Vintage Case features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be older cases. For this custom logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Chico, California, style consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects considering that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected an atmosphere of peace and connection for their new hair salon. I came up with a concept which didn’t go the obvious route of designing just a stylized orchid but instead crafted a company logo that implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a business logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they wanted to project to their clients.

Arabian equine logo design produced for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design customized to illustrate the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and higher tail posture, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Coffee shop logo layout a small dining establishment, design contains a changed script font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a changed script font style which hovers over a group of elaborate lines and also dots.

Logo layout for a software application designer the design functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the significance supporting a logo design is equally as important as how it serves the business it stands for.

Progress logo style produced for a Chico, California indoor designer, style attribute a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chico, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chico, California logo design project was done for a leadership specialist that aids business leaders to become more effective at supervising people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned products to other sports enthusiasts. I created their Chico logo dsign with an image which garners the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Chico, California area farm it was actually designed for an investments broker, and this company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce an identity that projected confidence, financial success, and affluence.

 Chico Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for outwardly facing arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Fortunately, in this case, I struck a bullseye with the very first go.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to develop a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.