Chico, California Logo Design

Every new Chico company understands that they are in need of a logo, yet few entrepreneurs fully realize the vital role their company logo can play in their becoming successful, or the reason that one logo design performs better than another. A business logo has a critical and sustaining effect on the success of a business, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Chico, California businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from labels to billboards a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be timeless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bike produced for a Chico, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an old section of the area and hoped to project a retro tone without appearing as stodgy or low energy. I achieved each of the jobs via developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for Chico, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, especially the branch of medicine which deals with the laboratory assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog created for a family members enjoyable center in Chico, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for Chico, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead communicate emotional experiences by means of the images they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chico logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Chico logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design understand how essential a logo design is for their company so they are way more invested in the end result. Every logo design job has it’s share of hurdles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Chico, California publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most vital part of a printed book because it is ordinarily the primary thing a person views in the book store. With respect to a publishing company, it’s the optimal opportunity they will ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was surely a winner.

 Chico logo layout utilized for advertising and marketing and a tag style for Vintage Instance features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be antique cases. For this brand design I attempted to come up with a logo that had a fluid retro feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Chico, California, design include an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs considering that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style created for a hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a feeling of contentment and connection for their new hair salon. I created a design which didn’t go the obvious route of designing merely a stylized orchid but rather designed a business logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they really wanted to project to their clients.

Arabian horse logo design developed for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept tailored to exemplify the unique physical traits of the Arabian breed of horses. By having a different head form and higher tail posture, the Arabian is one of the highly quite easily identifiable horse lineages in the world.

Las Coffee shop logo design a tiny dining establishment, style contains a changed manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout consists of a changed script font style which floats above a team of elaborate lines and dots.

Logo style for a software designer the design attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it serves the organization it represents.

Evolve logo layout developed for a Chico, California indoor designer, design attribute a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chico, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chico, California logo design job was performed for a management consultant that assists business leaders to become more efficient at handling people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned items to other sports enthusiasts. I tailored their Chico business logo dsign along with an illustration that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Chico, California regional farm it was in reality developed for an investments broker, and this particular trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projected self-assurance, success, and affluence.

 Chico Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this case, I hit a bullseye with the very first try.

Logo made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.