Chico Logo Design

Every new Chico business realizes that they are in need of a logo, yet few entrepreneurs thoroughly realize the crucial role their organization logo will perform in their becoming successful, or why one logo works more effectively than another. A business logo has a critical and lasting impact on the success of a business, pick the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Chico businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike produced for a Chico coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old section of the community and wished to project a retro tone without appearing as stodgy or low energy. I fulfilled each of the tasks by means of developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also germs designed for Chico clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, mainly the branch of medicine that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and much more meaningful.

logo design with a jumping environment-friendly frog made for a family fun center in Chico.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Chico traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the images they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Chico logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Chico logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their business logo understand how important a logo design is for their business so they are way more vested in the result. Every logo design project has it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Chico book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most important part of a published book considering that it is often the initial thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was certainly a success.

 Chico logo layout used for marketing as well as a label layout for Vintage Situation includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this logo design I tried to come up with a logo that offered a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Chico, design consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated an atmosphere of serenity and elegance for their new hair studio. I created a design that didn’t go the obvious course of designing just a stylized orchid but alternatively delivered a logo design that implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in creating a business logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to transmit to their customers.

Arabian steed logo layout developed for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design fashioned to manifest the unique physical traits of the Arabian type of horses. By having a different head shape and very high tail posture, the Arabian is one of the highly easily identifiable horse breeds in the whole world.

Las Coffee shop logo layout a little dining establishment, design consists of a changed manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style consists of a modified manuscript font which hovers above a group of ornate lines and dots.

Logo style for a software program designer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it brands the enterprise it represents.

Evolve logo style developed for a Chico indoor designer, layout function a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chico logo design project was performed for a management consultant that enables business leaders to become more successful at managing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand goods to other sports enthusiasts. I tailored their Chico logo design dsign along with a graphic which grabs the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an Chico regional farm it was really designed for a commodities broker, and this business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projects self-confidence, success, and luxury.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.