Acute Care 360 ImageCo, Chico, California, CA,

ImageCo, Chico, California, CA,

Evolv Design logo designed by ImageCo, Chico, California, CA,

Red Panda Publishers logo designed by ImageCo, Chico, California, CA,

Chico, California, CA,

ImageCo, Chico, California, CA,
ImageCo, Chico, California, CA,

Mid Valley Pathology logo designed by ImageCo, Chico, California, CA,

FSA OK logo designed by ImageCo, Chico, California, CA,

Emerald Heights logo designed by ImageCo, Chico, California, CA,

Club Sapphire logo designed by ImageCo, Chico, California, CA,

Downtown Dogs logo designed by ImageCo, Chico, California, CA,

School board logo designed by ImageCo, Chico, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Chico, California, CA,

Stoney Forensic logo designed by ImageCo, Chico, California, CA,

Smart kernels logo designed by ImageCo, Chico, California, CA,

TIPS FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency presents a money back guarantee try to bear in mind that they can not reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be determined from the quality of their portfolio, if the work in their design portfolio does not contain real world examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Chico LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish notable brands. We have undertaken brand design work for ranchers, colleges, heart surgeons, party planners, coffee roasters, retailers, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as though it will be utilized as an electrical sign. As a result of our sign first method our logo designs can, and have been utilized in everything from fashion labels to billboards. Our sign first method guarantees that our logo designs are equally successful whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and remembered no matter of size or application.

American Made ★ Design

The one difference that really sets ImageCo apart from other design agencies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we perform in-house. Regardless of the type of project we undertake, brand identity design, website design, trade show display, or retail sign, we do not, and never will job out our customer’s projects to 3rd parties located outside the United States. Whenever you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and determines the terms of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new Chico business understands that they need a logo, but few new business owners fully understand the pivotal role their logo can make in their success, or exactly why one business logo performs more effectively than another. A business logo has an immediate and sustaining influence on the prosperity of a company, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Chico businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be grasped in merely a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a logo needs to be lasting and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark and also the act of denoting something to ensure that it can be distinguished, its origin comes from the brand burned onto animals. Today a brand signifies pretty much anything with an intention, regardless if it be profit or politics, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s goal is to produce a mental image that the target market will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody states the names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the history of the majority of branding firms you’ll find that they are often re-branded advertising companies. When a person states they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the perception of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as cards, stationery, and brochures. Some visual designers also build websites and software interfaces. The necessary duty of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of influencing actions, outcomes and also understandings.

Featured signs/logos

Retro logo style of a bicycle developed for a Chico coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an old part of the city and hoped to cast a nostalgic atmosphere without coming across as boring or low energy. I fulfilled the two jobs by developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as germs created for Chico medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and more memorable.

logo design with a leaping green frog made for a household fun facility in Chico.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and a tree - developed for Chico traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but instead project emotional journeys through the images they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chico logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Chico logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t even know so as to get objective assessments on the benefit of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their logo design recognize how important a logo design is for their business so they are much more vested in the result. Every logo design job has it’s share of obstacles, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Chico book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most necessary part of a printed book since it is usually the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences 1 of the things folks tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was surely a success.

 Chico logo layout utilized for advertising and also a tag design for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be older cases. For this custom logo design I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Chico, layout include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects considering that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout developed for a Chico hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a sense of peace and elegance for their new hair salon. I created a design that didn’t go the obvious course of designing merely a stylized orchid but alternatively created a logo design that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they wanted to transmit to their customers.

Arabian steed logo style created for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having an unique head form and very high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the entire world.

Las Cafe, A Chico Coffee shop logo style a small restaurant, layout consists of a modified script font which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style includes a modified script font style which floats above a team of ornate lines and also dots.

Logo layout for a software application designer the design functions and renowned Chico element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism behind a logo design is just as important as how it serves the company it stands for.

Develop logo layout produced for a Chicoindoor designer, layout attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chico interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Chico, the personalities for letter V as well as A in middle of the word progressed have been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chico logo design job was undertaken for a management advisor that enables business professionals to become more successful at overseeing people, expectations, and productivity.

A Chico business logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used products to other sports enthusiasts.

I designed their Chico logo design using a graphic that garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Chico company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Chico area farm it was really developed for an investments broker, and this creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projects esteem, success, and affluence.

 Chico Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for externally dealing with arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st shot.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a renowned Chico sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Electrical sign design for Chico restaurnat designed by Chico Sign Company
Chico logo design and brand identity design for Chico companies
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,

Logo designed by ImageCo, Chico, California, CA,

Logo designed by ImageCo, Chico, California, CA,

Logo designed by ImageCo, Chico, California, CA,

Logo designed by ImageCo, Chico, California, CA,

Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,
Logo designed by ImageCo, Chico, California, CA,