Chinatown, California Logo Design

Each and every new Chinatown company understands that they need a logo, yet few new business owners entirely comprehend the key role their logo can play in their success, or why one logo functions better than another. A logo has an instant and long-term effect on the growth of a business, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos presented in the ImageCo portfolio help Chinatown, California businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike created for a Chinatown, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old part of the area and really wanted to visualize a retro vibe without coming across as uninteresting or low energy. I accomplished both of these jobs by means of developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide and also germs developed for Chinatown, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, mainly the field of medicine which deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog created for a household enjoyable facility in Chinatown, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - developed for Chinatown, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead reveal emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chinatown logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Chinatown logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with people that they don’t even know so as to get honest point of views on the benefit of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their business logo realize how crucial a logo design is for their organization so they are much more vested in the end result. Every logo job has it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Chinatown, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most critical part of a printed book because it is often the initial thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was certainly a victory.

 Chinatown logo style made use of for advertising and a label style for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be much older cases. For this brand design I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Chinatown, California, style include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a hair design workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a sense of relaxation and elegance for their new hair salon. I came up with a design that did not go the obvious path of making simply a stylized orchid but instead designed a company logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo layout created for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand design customized to illustrate the unique physical traits of the Arabian kind of horses. By having a different head shape and high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the entire world.

Las Cafe logo design a small restaurant, layout consists of a modified manuscript typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout consists of a modified manuscript font style which floats over a team of elaborate lines and dots.

Logo layout for a software program programmer the design features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it brands the organization it stands for.

Develop logo style produced for a Chinatown, California interior designer, design feature a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chinatown, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chinatown, California logo design job was undertaken for a leadership coach that aids business leaders to become more effective at managing people, expectations, and productivity.
A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to market their secondhand equipment to other sports enthusiasts. I tailored their Chinatown logo design dsign with an image which pulls in the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Chinatown, California area farm it was actually created for an investments broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make an identity that projects confidence, financial success, and opulence.

 Chinatown Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for outwardly dealing with arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this particular case, I hit a bullseye with the first go.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.