Chino Hills Logo Design

Nearly every new Chino Hills company knows they are in need of a logo, yet few entrepreneurs entirely realize the vital role their logo design can perform in their financial success, or why one logo works better than another. A logo design has an immediate and long term influence on the financial success of a business, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Chino Hills companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike created for a Chino Hills coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old section of the town and really wanted to visualize a vintage atmosphere without appearing as stodgy or low energy. I fulfilled each of the tasks by creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also bacteria developed for Chino Hills medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the branch of medicine which deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and more meaningful.

logo layout with a jumping environment-friendly frog made for a family enjoyable facility in Chino Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Chino Hills traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead reveal emotional journeys by means of the pictures they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chino Hills logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Chino Hills logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased judgements on the merit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design realize how crucial a logo design is for their company so they are much more vested in the end result. Every logo job possesses it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Chino Hills publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most critical part of a printed book given that it is usually the initial thing a person sees in the bookstore. With respect to a publisher, it’s the best opportunity they will ever have to advertise their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was surely a victory.

 Chino Hills logo style used for advertising and marketing as well as a label layout for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be much older cases. For this business logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Chino Hills, design include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style developed for a hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a sense of tranquility and class for their new hair salon. I came up with a design which did not go the obvious direction of crafting just a stylized orchid but alternatively delivered a logo design that suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the feeling that they wanted to transmit to their patrons.

Arabian steed logo layout created for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept fashioned to exemplify the unique physical traits of the Arabian type of horses. By having a different head shape and higher tail carriage, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Cafe logo style a little dining establishment, layout includes a modified manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style includes a modified manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo design for a software programmer the layout functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the substance supporting a logo design is just as important as how it serves the business it represents.

Evolve logo style developed for a Chino Hills indoor developer, design feature a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chino Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chino Hills logo design job was carried out for a management specialist that assists business professionals to develop into more efficient at handling people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned items to other sports enthusiasts. I created their Chino Hills logo dsign utilizing a graphic which pulls in the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Chino Hills regional farm it was really devised for a commodities broker, and this business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected esteem, effectiveness, and wealth.
Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.