Chino Hills, California Logo Design

Each and every new Chino Hills company realizes that they require a logo, but few new business owners entirely realize the vital role their company logo will play in their success, or the reason that one logo performs better than another. A business logo has a critical and long term effect on the viability of a business, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Chino Hills, California businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from labels to posters a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be enduring and will feel as relevant today, tomorrow, and forty years from today.
Retro logo style of a bicycle developed for a Chino Hills, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an older section of the community and really wanted to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I accomplished the two tasks via developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and germs made for Chino Hills, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, especially the branch of medicine which works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and more unforgettable.

logo style with a jumping environment-friendly frog developed for a family fun center in Chino Hills, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - developed for Chino Hills, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but instead reveal emotional journeys by means of the pictures they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chino Hills logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Chino Hills logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get honest judgements on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo design comprehend how important a logo design is for their business so they are way more invested in the result. Every logo job has it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Chino Hills, California book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most essential part of a printed book given that it is in most cases the very first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will likely ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the traits people usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was surely a winner.

 Chino Hills logo design used for advertising and a label layout for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this custom logo design I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Chino Hills, California, style consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects due to the fact that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a sense of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious direction of designing just a stylized orchid but instead designed a logo which suggested a flower in the formation of a swirl incorporated into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is in most cases the wrong course and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they really wanted to forecast to their clients.

Arabian horse logo style produced for an equine ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design fashioned to epitomize the unique physical traits of the Arabian kind of equines. By having an identifiable head form and high tail posture, the Arabian is one of the most easily recognizable equine lineages in the world.

Las Coffee shop logo layout a small dining establishment, style includes a modified manuscript typeface which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style consists of a modified script typeface which floats over a group of luxuriant lines and dots.

Logo design for a software application developer the style features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the meaning supporting a business logo is equally as important as how it brands the organization it represents.

Progress logo layout created for a Chino Hills, California interior developer, style feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chino Hills, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chino Hills, California logo design project was performed for a management guide that aids business professionals to become more effective at managing people, expectations, and profitability.
A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a location to market their secondhand goods to other sports enthusiasts. I designed their Chino Hills business logo dsign with an image which garners the interest of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Chino Hills, California regional farm it was in reality developed for an investments broker, and this creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a image that projected confidence, success, and opulence.

 Chino Hills Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for outwardly dealing with arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this instance, I struck a bullseye with the first shot.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to produce a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.