Acute Care 360 ImageCo, Chino, California, CA,

ImageCo, Chino, California, CA,

Evolv Design logo designed by ImageCo, Chino, California, CA,

Red Panda Publishers logo designed by ImageCo, Chino, California, CA,

Chino, California, CA,

ImageCo, Chino, California, CA,
ImageCo, Chino, California, CA,

Mid Valley Pathology logo designed by ImageCo, Chino, California, CA,

FSA OK logo designed by ImageCo, Chino, California, CA,

Emerald Heights logo designed by ImageCo, Chino, California, CA,

Club Sapphire logo designed by ImageCo, Chino, California, CA,

Downtown Dogs logo designed by ImageCo, Chino, California, CA,

School board logo designed by ImageCo, Chino, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Chino, California, CA,

Stoney Forensic logo designed by ImageCo, Chino, California, CA,

Smart kernels logo designed by ImageCo, Chino, California, CA,

TIPS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they simply cannot reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design firm can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t contain real life examples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a designer is not focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Chino LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs establish unforgettable brands. We’ve undertaken branding work for ranchers, colleges, heart surgeons, wedding singers, restaurants, retailers, and practically every other kind of business you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electric sign. Because of our sign first approach our logo designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first method insures that our logos are equally successful whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of size or use.

American Made ★ Design

The thing which truly sets ImageCo apart from other design agencies that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we perform in-house. Regardless of the type of design project we take on, brand identity design, web site, trade show booth, or commercial sign, we do not, and never will contract out our client’s projects to organizations located outside the United States. Whenever you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and dictates the terms of how you and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Nearly every new Chino company knows they probably need a logo, but few start ups entirely grasp the pivotal role their logo design can play in their becoming successful, or the reason that one logo design functions more effectively than another. A logo has an instant and lasting effect on the success of a business, choose the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Chino businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to store signs a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a logo needs to be ageless and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark and also the process of denoting something so that it could be recognized, its origin originates from the mark burned onto livestock. Nowadays a brand signifies virtually anything with an objective, regardless of whether it be earnings or politics, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target audience, it’s objective is to develop an image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person states the brand names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people buy those brands. Brand image is why individuals get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the history of the majority of branding firms you’ll find that they are often re-branded marketing and advertising companies. When someone claims they are in marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the perception of a business, a product or an institution. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and also sales brochures. Some identity designers also build web sites as well as software interfaces. The necessary function of a brand identity designer is to create the visual cues and an emotional tone with the objective of affecting actions, outcomes and assumptions.

select SIGNS & LOGOS

Retro logo design of a bike created for a Chino coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an older part of the city and really wanted to cast an old-fashioned atmosphere without appearing as stodgy or low energy. I achieved both of these tasks via developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs designed for Chino medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and more unforgettable.

logo layout with a jumping environment-friendly frog created for a household enjoyable facility in Chino.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - developed for Chino traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chino logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Chino logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family as well as with other people that they don’t actually know so as to get unprejudiced judgements on the value of a design. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo recognize how crucial a logo is for their company so they are much more invested in the final result. Every logo design project has it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, style for Chino book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most critical part of a printed book given that it is in most cases the primary thing a person sees in the book shop. Concerning a publisher, it’s the optimal opportunity they will ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was definitely a success.

 Chino logo design made use of for advertising and a tag layout for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be older cases. For this brand design I sought to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Chino, style include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a Chino hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a sense of simplicity and class for their new hair studio. I created a concept which did not go the obvious course of making just a stylized orchid but alternatively crafted a company logo that implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they really wanted to forecast to their clients.

Arabian equine logo design created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo concept tailored to symbolize the unique physical traits of the Arabian type of horses. By having a different head shape and very high tail posture, the Arabian is one of the most easily identifiable horse lineages in the entire world.

Las Cafe, A Chino restaurant logo layout a tiny dining establishment, layout contains a customized manuscript font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout includes a modified script typeface which floats above a team of ornate lines as well as dots.

Logo style for a software application developer the design attributes and also iconic Chino element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the substance behind a business logo is just as important as how it serves the enterprise it stands for.

Progress logo design developed for a Chinoindoor developer, layout feature a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chino interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Chino, the characters for letter V and also A in middle of words advanced have been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chino logo design job was carried out for a management expert that assists business leaders to develop into more successful at supervising people, expectations, and profitability.

A Chino business logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand items to other sports enthusiasts.

I designed their Chino logo design using a graphic that pulls in the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this Chino company logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Chino area farm it was actually created for an investments broker, and this particular trademark was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create an identity that projected esteem, success, and opulence.

 Chino Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for outwardly encountering arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I nailed a bullseye with the first shot.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a famous Chino sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Electrical sign design for Chino restaurnat designed by Chino Sign Business
Chino logo design and brand identity design for Chino businesses
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,

Logo designed by ImageCo, Chino, California, CA,

Logo designed by ImageCo, Chino, California, CA,

Logo designed by ImageCo, Chino, California, CA,

Logo designed by ImageCo, Chino, California, CA,

Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,
Logo designed by ImageCo, Chino, California, CA,