Chowchilla Logo Design

Nearly every new Chowchilla business realizes that they are in need of a logo, however few new business owners entirely comprehend the key role their company logo will make in their financial success, or exactly why one business logo functions far better than another. A logo has an instant and sustaining effect on the financial success of a company, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Chowchilla businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle produced for a Chowchilla coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an old section of the community and wished to project a vintage tone without coming across as monotonous or low energy. I achieved the two jobs by means of developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria made for Chowchilla clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, mainly the field of healthcare which works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and a lot more memorable.

logo style with a leaping green frog developed for a family enjoyable center in Chowchilla.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - created for Chowchilla traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the photos they record. The idea behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chowchilla logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Chowchilla logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with other people that they don’t even know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to create their logo realize how important a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Chowchilla book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most necessary part of a printed book because it is usually the primary thing a person views in the book shop. With respect to a publishing company, it’s the best opportunity that they will ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was definitely a winner.

 Chowchilla logo style made use of for advertising as well as a label design for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be antique cases. For this business logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Chowchilla, style include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs considering that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected a spirit of contentment and class for their new hair studio. I created a concept which did not go the obvious direction of designing merely a stylized orchid but rather delivered a business logo which implied a flower in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they wanted to project to their patrons.

Arabian steed logo style created for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept customized to manifest the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the whole world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a customized script font which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design includes a changed manuscript font which hovers above a group of luxuriant lines and dots.

Logo style for a software programmer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the meaning supporting a logo design is equally as important as how it serves the organization it stands for.

Evolve logo design produced for a Chowchilla interior developer, layout feature a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chowchilla interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, location assessments, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chowchilla logo design assignment was carried out for a leadership advisor that enables business professionals to become more successful at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their used equipment to other sports enthusiasts. I designed their Chowchilla logo dsign utilizing an illustration that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Chowchilla area farm it was really devised for a commodities broker, and this business logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce an identity that projects self-confidence, effectiveness, and wealth.
Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.