Chula Vista Logo Design

Nearly every new Chula Vista company knows they require a logo, yet few entrepreneurs entirely are aware of the crucial role their logo can take in their success, or why one business logo works more effectively than another. A logo design has a critical and long-term effect on the success of a business, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Chula Vista companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle developed for a Chula Vista coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older section of the area and really wanted to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I accomplished both of these tasks via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscope slide and germs designed for Chula Vista medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, mainly the field of healthcare that works with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and more memorable.

logo style with a leaping green frog made for a family enjoyable center in Chula Vista.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - developed for Chula Vista traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Chula Vista logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Chula Vista logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with people that they don’t actually know so as to get objective viewpoints on the benefit of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo comprehend how essential a logo is for their organization so they are much more vested in the outcome. Every logo project possesses it’s share of hurdles, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Chula Vista book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most critical part of a published book considering that it is usually the primary thing a person views in the book shop. Concerning a publishing company, it’s the most ideal opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the traits people tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was undoubtedly a success.

 Chula Vista logo style utilized for advertising as well as a label layout for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be vintage cases. For this logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could be used for anything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Chula Vista, layout include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo jobs considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated an atmosphere of calmness and connection for their new hair studio. I created a concept that did not go the obvious path of making just a stylized orchid but alternatively designed a business logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they really wanted to forecast to their clients.

Arabian equine logo design produced for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. With an unique head shape and higher tail posture, the Arabian is one of the most immediately identifiable horse lineages in the whole world.

Las Cafe logo style a tiny restaurant, layout contains a customized manuscript font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design contains a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Logo design for a software application developer the layout attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it brands the business it represents.

Progress logo layout developed for a Chula Vista indoor developer, style feature a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chula Vista interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chula Vista logo design assignment was completed for a leadership specialist that aids business professionals to become more efficient at supervising people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand items to other sports enthusiasts. I created their Chula Vista logo dsign utilizing a graphic that grabs the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Chula Vista area farm it was in reality designed for an investments broker, and this logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a brand mark that projected assurance, financial success, and affluence.
Logo made for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to create a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.