Chula Vista, California Logo Design

Nearly every new Chula Vista organization realizes that they require a logo, however few new business owners thoroughly realize the vital role their company logo can play in their financial success, or why one logo design functions far better than another. A logo design has an instant and sustaining influence on the growth of a company, select the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Chula Vista, California companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Chula Vista, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older section of the town and hoped to visualize a nostalgic vibe without appearing as monotonous or low energy. I accomplished the two tasks by creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and germs designed for Chula Vista, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, especially the branch of medicine which deals with the clinical examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and much more memorable.

logo design with a jumping eco-friendly frog made for a family members enjoyable center in Chula Vista, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - designed for Chula Vista, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather project emotional journeys through the photos they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chula Vista logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Chula Vista logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased viewpoints on the value of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to create their business logo recognize how essential a logo is for their organization so they are much more vested in the final result. Every logo job possesses it’s share of hurdles, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Chula Vista, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most important part of a published book given that it is usually the primary thing a person views in the bookstore. Regarding a publisher, it’s the absolute best opportunity they will ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many occurrences one of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was certainly a success.

 Chula Vista logo style used for advertising and marketing as well as a label layout for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Chula Vista, California, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed a feeling of relaxation and elegance for their new hair studio. I came up with a design that didn’t go the obvious course of creating simply a stylized orchid but rather created a logo design which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is generally the wrong path and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they wanted to project to their clients.

Arabian equine logo style created for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design fashioned to manifest the unique physical traits of the Arabian type of horses. With a distinctive head form and high tail posture, the Arabian is one of the highly immediately recognizable equine types in the world.

Las Cafe logo design a small dining establishment, design contains a customized manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout contains a customized script font style which hovers above a team of luxuriant lines and dots.

Logo design for a software designer the layout features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the meaning behind a company logo is just as important as how it serves the organization it stands for.

Progress logo style produced for a Chula Vista, California indoor designer, style function a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chula Vista, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chula Vista, California logo design project was performed for a management specialist that assists business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used items to other sports enthusiasts. I designed their Chula Vista business logo dsign along with a graphic which garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Chula Vista, California area farm it was actually created for an investments broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projected esteem, financial success, and wealth.

 Chula Vista Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for externally dealing with arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the 1st go.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.