Citrus Heights, California Logo Design

Nearly every new Citrus Heights organization knows they require a logo, yet few new business owners entirely realize the key role their company logo will perform in their financial success, or exactly why one business logo works better than another. A logo design has a critical and lasting influence on the financial success of a business, select the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Citrus Heights, California businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from labels to billboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo should be ageless and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bike created for a Citrus Heights, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an older part of town and really wanted to project a retro feel without coming across as boring or low energy. I achieved both of these jobs by designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs created for Citrus Heights, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the field of healthcare that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo layout with a jumping environment-friendly frog designed for a household fun center in Citrus Heights, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - designed for Citrus Heights, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the photos they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Citrus Heights logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Citrus Heights logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get neutral assessments on the value of a design. Fortunately, he discussed it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo design understand how vital a logo is for their company so they are much more invested in the result. Every logo job has it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Citrus Heights, California book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most important part of a published book due to the fact that it is in most cases the very first thing a person views in the book store. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances 1 of the aspects individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was certainly a victory.

 Citrus Heights logo layout used for advertising and marketing and also a label design for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this logo design I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Citrus Heights, California, style consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo jobs considering that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated an atmosphere of simplicity and class for their new hair salon. I created a design that did not go the obvious path of crafting just a stylized orchid but alternatively created a logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to transmit to their clients.

Arabian steed logo design developed for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design styled to symbolize the unique physical traits of the Arabian type of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most quite easily recognizable equine breeds in the world.

Las Cafe logo style a small dining establishment, design contains a customized script font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a modified script font which floats above a group of elaborate lines and dots.

Logo style for a software application developer the layout features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it serves the company it represents.

Evolve logo layout created for a Citrus Heights, California interior designer, design function a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Citrus Heights, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Citrus Heights, California logo design job was undertaken for a management advisor that aids business professionals to become more effective at managing people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned products to other sports enthusiasts. I designed their Citrus Heights logo dsign using a graphic that grabs the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an Citrus Heights, California area farm it was in reality created for an investments broker, and this particular logo design was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projects self-assurance, financial success, and affluence.

 Citrus Heights Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for ostensibly encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the first try.

Logo created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.