Clearlake Logo Design

Each and every new Clearlake organization knows they are in need of a logo, however few entrepreneurs fully comprehend the pivotal role their logo design will make in their becoming successful, or precisely why one business logo works far better than another. A business logo has a critical and long-term impact on the financial success of a company, pick the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Clearlake businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a Clearlake coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old section of the community and wanted to visualize a retro feel without coming across as stodgy or low energy. I accomplished the two jobs via developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as bacteria developed for Clearlake medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and effects of diseases, especially the branch of healthcare that deals with the laboratory assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog designed for a family members enjoyable center in Clearlake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Clearlake travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t capture places or things but rather project emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Clearlake logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Clearlake logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with folks that they don’t even know so as to get unprejudiced assessments on the worthiness of a design. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire a professional to create their logo design understand how crucial a logo design is for their company so they are way more invested in the end result. Every logo design project has it’s portion of difficulties, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Clearlake book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most critical part of a published book considering that it is in most cases the very first thing a person views in the book shop. With respect to a publishing company, it’s the opportunity they will likely ever get to promote their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was surely a winner.

 Clearlake logo style utilized for advertising as well as a label style for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this custom logo concept I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Clearlake, design consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a spirit of relaxation and elegance for their new hair studio. I created a concept that didn’t go the obvious course of creating just a stylized orchid but rather crafted a business logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately put the emphasis on the perception that they really wanted to forecast to their clients.

Arabian horse logo style created for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo concept tailored to illustrate the unique physical traits of the Arabian breed of equines. With an identifiable head form and high tail posture, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Cafe logo style a tiny restaurant, style consists of a changed script font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a modified manuscript font which hovers above a team of elaborate lines and dots.

Logo style for a software application designer the style features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it serves the business it stands for.

Advance logo layout developed for a Clearlake indoor designer, layout function a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clearlake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Clearlake logo design project was performed for a management guide that helps business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to market their pre-owned goods to other sports enthusiasts. I tailored their Clearlake logo dsign with an illustration that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an Clearlake area farm it was actually created for an investments broker, and this particular logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projected self-assurance, financial success, and opulence.
Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.