Corona, California Logo Design

Nearly every new Corona company realizes that they require a logo, however few entrepreneurs fully comprehend the pivotal role their company logo will make in their financial success, or why one logo design functions more effectively than another. A logo has an instant and lasting effect on the prosperity of a company, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Corona, California companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from labels to posters a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be ageless and should feel as relevant today, tomorrow, and forty years from today.
Retro logo design of a bicycle developed for a Corona, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an older part of the community and wished to visualize a vintage feel without coming across as boring or low energy. I fulfilled both of these tasks by designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and germs developed for Corona, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, especially the branch of medicine that deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog created for a family enjoyable facility in Corona, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Corona, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but rather project emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Corona logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Corona logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get objective opinions on the value of a design concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that tend to hire an expert to design their logo comprehend how important a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Corona, California book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most necessary part of a printed book considering that it is often the very first thing a person sees in the book shop. With regard to a publishing company, it’s the best opportunity they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases 1 of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was certainly a winner.

 Corona logo layout used for advertising as well as a label style for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be vintage cases. For this business logo concept I sought to come up with a logo that had a fluid retro feel to it and could be used for everything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Corona, California, style consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects because it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be understood.

Logo design produced for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated an atmosphere of tranquility and elegance for their new hair studio. I came up with a design that did not go the obvious course of creating just a stylized orchid but alternatively crafted a company logo that suggested an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is generally the wrong path and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo style produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logotype concept styled to epitomize the unique physical traits of the Arabian pedigree of horses. By having an unique head form and very high tail posture, the Arabian is one of the most easily recognizable equine lineages in the world.

Las Cafe logo layout a tiny dining establishment, layout consists of a modified script font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style includes a changed script font which hovers above a group of luxuriant lines as well as dots.

Logo design for a software programmer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the symbolism supporting a logo is equally as important as how it brands the business it represents.

Progress logo design produced for a Corona, California indoor developer, style function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Corona, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Corona, California logo design job was carried out for a management coach that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned goods to other sports enthusiasts. I created their Corona logo design dsign along with an image which seizes the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Corona, California regional farm it was really developed for a products broker, and this trademark was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a graphic that projects self-assurance, success, and affluence.

 Corona Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for outwardly encountering arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the very first go.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to design a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.