Acute Care 360 ImageCo, Costa Mesa, California, CA,

ImageCo, Costa Mesa, California, CA,

Evolv Design logo designed by ImageCo, Costa Mesa, California, CA,

Red Panda Publishers logo designed by ImageCo, Costa Mesa, California, CA,

Costa Mesa, California, CA,

ImageCo, Costa Mesa, California, CA,
ImageCo, Costa Mesa, California, CA,

Mid Valley Pathology logo designed by ImageCo, Costa Mesa, California, CA,

FSA OK logo designed by ImageCo, Costa Mesa, California, CA,

Emerald Heights logo designed by ImageCo, Costa Mesa, California, CA,

Club Sapphire logo designed by ImageCo, Costa Mesa, California, CA,

Downtown Dogs logo designed by ImageCo, Costa Mesa, California, CA,

School board logo designed by ImageCo, Costa Mesa, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Costa Mesa, California, CA,

Stoney Forensic logo designed by ImageCo, Costa Mesa, California, CA,

Smart kernels logo designed by ImageCo, Costa Mesa, California, CA,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they can not refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio does not contain real life samples odds are they will not be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to mirror your unique vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Costa Mesa LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds develop memorable brand identities. We’ve undertaken branding work for mechanics, schools, heart surgeons, wedding singers, restaurants, retailers, and just about every other kind of business concern you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be used as an electric sign. Because of our sign first strategy our designs can, and have been employed in everything from fashion labels to neon signs. Our sign first approach insures that our logo designs are just as successful whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and remembered irrespective of scale or application.

American Made ★ Design

Something which really sets ImageCo apart from many of the design agencies that you probably have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform ourselves. Regardless of the kind of project we accept, logo, web page, trade show display, or electric sign, we do not, and never will job out our client’s projects to organizations located outside the USA. When you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and imposes the conditions of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Costa Mesa business understands that they probably need a logo, however few start-ups fully recognize the key role their logo design can play in their becoming successful, or why one logo design performs better than another. A company logo has an immediate and sustaining impact on the success of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Costa Mesa businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from label to retail signs a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a logo design must be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark and also the process of denoting something to make sure that it could be identified, its origin originates from the brand burned onto livestock. Today a brand signifies basically anything with an objective, regardless of whether it be revenue or government agencies, a brand is an inherent aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s objective is to develop an image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody states the names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people buy those brands. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of most branding firms you’ll discover that they are often rebranded marketing firms. When somebody says they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. Yet when someone states “I’m in branding”… it just seems much more attractive, maybe it’s because most individuals don’t know what it implies to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or agency that affect perceptions. This mostly includes the name, the logo design, the product packaging, the different colors used yet can also consist of audio, lighting, texture, signage, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps form the perception of a business, a product or a company. Brand identity designers develop logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as pamphlets. Some visual designers also develop websites as well as user interfaces. The vital duty of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of affecting actions, outcomes and understandings.

Featured SIGNS & LOGOS

Retro logo style of a bike created for a Costa Mesa coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old section of the city and wanted to visualize a retro feel without appearing as boring or low energy. I accomplished both tasks by developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria designed for Costa Mesa clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, mainly the branch of healthcare that works with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and much more memorable.

logo style with a jumping green frog developed for a household enjoyable center in Costa Mesa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Costa Mesa travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Costa Mesa logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Costa Mesa logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their logo realize how important a logo is for their business so they are much more invested in the final result. Every logo job has it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Costa Mesa book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most essential part of a published book considering that it is ordinarily the first thing a person views in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was surely a success.

 Costa Mesa logo style used for advertising and marketing and a label style for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be older cases. For this logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Costa Mesa, layout consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects considering that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design developed for a Costa Mesa hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of tranquility and class for their new hair salon. I came up with a concept which did not go the obvious route of making merely a stylized orchid but alternatively created a logo design which suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is usually the wrong route and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to project to their customers.

Arabian equine logo design created for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique logo design fashioned to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Cafe, A Costa Mesa Coffee shop logo style a tiny dining establishment, style consists of a customized manuscript typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style includes a customized manuscript typeface which hovers above a team of ornate lines and also dots.

Logo layout for a software application developer the style features and also renowned Costa Mesa aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the symbolism behind a company logo is just as important as how it serves the organization it stands for.

Develop logo design produced for a Costa Mesaindoor developer, style function a collection of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Costa Mesa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Costa Mesa, the personalities for letter V as well as A in center of the word progressed have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Costa Mesa logo design assignment was performed for a management coach that assists business leaders to develop into more successful at handling people, expectations, and productivity.

A Costa Mesa business logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned items to other sports enthusiasts.

I tailored their Costa Mesa logo design design with a graphic that captures the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Costa Mesa company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Costa Mesa area farm it was in reality designed for an investments broker, and this particular company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projects assurance, financial success, and luxury.

 Costa Mesa Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for externally encountering arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular instance, I struck a bullseye with the 1st try.

Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a renowned Costa Mesa sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Electrical sign design for Costa Mesa restaurnat designed by Costa Mesa Sign Shop
Costa Mesa logo design and brand identity design for Costa Mesa companies
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,

Logo designed by ImageCo, Costa Mesa, California, CA,

Logo designed by ImageCo, Costa Mesa, California, CA,

Logo designed by ImageCo, Costa Mesa, California, CA,

Logo designed by ImageCo, Costa Mesa, California, CA,

Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,
Logo designed by ImageCo, Costa Mesa, California, CA,