Costa Mesa, California Logo Design

Every new Costa Mesa business knows they require a logo, yet few entrepreneurs entirely understand the pivotal role their logo will make in their success, or precisely why one logo design functions far better than another. A business logo has a critical and long term effect on the financial success of a company, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Costa Mesa, California companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Costa Mesa, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an old part of the community and wanted to visualize a vintage atmosphere without coming across as boring or low energy. I fulfilled each of the jobs via developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also bacteria created for Costa Mesa, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, mainly the branch of medicine which works with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and much more unforgettable.

logo design with a jumping green frog created for a family members enjoyable facility in Costa Mesa, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - made for Costa Mesa, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys by means of the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Costa Mesa logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Costa Mesa logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get honest opinions on the merit of a design. Fortunately, he shared it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo realize how essential a logo design is for their company so they are way more vested in the end result. Every logo job has it’s share of challenges, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Costa Mesa, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most important part of a printed book due to the fact that it is in most cases the very first thing a person sees in the book shop. Regarding a publishing company, it’s the absolute best opportunity they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was certainly a winner.

 Costa Mesa logo design used for advertising and also a label layout for Vintage Situation features an old font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be vintage cases. For this logo design I attempted to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Costa Mesa, California, style include an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be understood.

Logo layout developed for a hair layout workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that conveyed a spirit of tranquility and elegance for their new hair studio. I came up with a design which did not go the obvious direction of designing simply a stylized orchid but alternatively crafted a business logo which implied a flower in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is generally the wrong path and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to forecast to their patrons.

Arabian steed logo style created for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept styled to embody the unique physical traits of the Arabian breed of horses. By having an unique head form and higher tail posture, the Arabian is one of the very most easily identifiable horse lineages in the world.

Las Cafe logo design a small restaurant, style consists of a customized script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a changed manuscript typeface which hovers above a team of elaborate lines and also dots.

Logo style for a software program designer the design functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the substance supporting a logo design is equally as important as how it serves the company it represents.

Advance logo style produced for a Costa Mesa, California interior developer, design feature a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Costa Mesa, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have actually been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Costa Mesa, California logo design assignment was done for a leadership consultant that assists business professionals to develop into more efficient at handling people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned items to other sports enthusiasts. I created their Costa Mesa logo dsign using a graphic which garners the interest of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually developed for an Costa Mesa, California area farm it was actually designed for a commodities broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projects esteem, effectiveness, and luxury.

 Costa Mesa Logo design for a not-for-profit, Transforming Point Solutions - the logo style function for outwardly facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Luckily, in this particular instance, I nailed a bullseye with the very first shot.

Logo design created for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to develop a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.