Costa Mesa Logo Design

Each and every new Costa Mesa organization knows they are in need of a logo, yet few new business owners entirely recognize the crucial role their organization logo can take in their financial success, or precisely why one business logo functions more effectively than another. A logo design has an immediate and lasting impact on the growth of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Costa Mesa companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle produced for a Costa Mesa coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older part of the area and wished to visualize a nostalgic vibe without appearing as stodgy or low energy. I fulfilled each of the tasks by creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as bacteria developed for Costa Mesa medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and consequences of diseases, especially the field of medicine which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a leaping eco-friendly frog designed for a family members fun center in Costa Mesa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, and a tree - designed for Costa Mesa travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead project emotional journeys by means of the photos they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Costa Mesa logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Costa Mesa logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get neutral judgements on the value of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their logo understand how vital a logo design is for their company so they are much more invested in the end result. Every logo job has it’s allotment of challenges, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Costa Mesa publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most essential part of a printed book considering that it is often the first thing a person views in the book shop. For a publisher, it’s the absolute best opportunity they will likely ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 Costa Mesa logo layout utilized for advertising and marketing and a tag style for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be older cases. For this logo concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Costa Mesa, design include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo projects due to the fact that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed an atmosphere of relaxation and connection for their new hair salon. I came up with a design which did not go the obvious route of designing merely a stylized orchid but rather crafted a business logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to project to their clients.

Arabian steed logo layout developed for a steed cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design customized to manifest the unique physical traits of the Arabian pedigree of horses. With a different head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable equine breeds in the world.

Las Coffee shop logo design a small dining establishment, style consists of a changed script typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout includes a modified script font style which floats over a team of luxuriant lines and dots.

Logo layout for a software designer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the significance behind a business logo is just as important as how it brands the organization it represents.

Evolve logo design created for a Costa Mesa interior designer, style function a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Costa Mesa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Costa Mesa logo design job was undertaken for a leadership expert that enables business professionals to develop into more successful at handling people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned goods to other sports enthusiasts. I tailored their Costa Mesa logo design dsign along with a graphic that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Costa Mesa area farm it was actually developed for a products broker, and this particular company logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projected esteem, financial success, and opulence.
Logo designed for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to produce a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.