Covina, California Logo Design

Nearly every new Covina business person knows they are in need of a logo, yet few new business owners fully grasp the key role their organization’s logo will make in their success, or the reason that one logo functions better than another. A logo design has an instant and long-term influence on the growth of a business, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Covina, California businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bicycle developed for a Covina, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older section of the area and hoped to visualize a vintage atmosphere without coming across as boring or low energy. I fulfilled both of these jobs via designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs developed for Covina, California medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the branch of medicine that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog developed for a household fun facility in Covina, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - made for Covina, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the photos they record. The thought behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Covina logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Covina logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get honest assessments on the merit of a design. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo realize how essential a logo is for their organization so they are way more invested in the final result. Every logo design project possesses it’s share of challenges, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Covina, California publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most necessary part of a published book considering that it is in most cases the very first thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 Covina logo style used for marketing and a label style for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be much older cases. For this logo concept I sought to come up with a logo that had a fluid retro feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Covina, California, style include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects because it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design created for a hair style workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried an atmosphere of tranquility and elegance for their new hair salon. I created a concept which did not go the obvious path of making just a stylized orchid but alternatively crafted a business logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is usually the incorrect path and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they wanted to forecast to their customers.

Arabian steed logo design developed for a horse cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept customized to exemplify the unique physical traits of the Arabian breed of equines. By having an unique head shape and higher tail posture, the Arabian is one of the highly easily recognizable equine types in the whole world.

Las Cafe logo layout a tiny dining establishment, style includes a customized script typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout consists of a changed manuscript typeface which hovers above a group of elaborate lines and dots.

Logo style for a software application programmer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the substance behind a logo design is equally as important as how it serves the business it represents.

Advance logo design produced for a Covina, California interior designer, style attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Covina, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Covina, California logo design job was performed for a management expert that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned items to other sports enthusiasts. I designed their Covina logo design dsign with a graphic that grabs the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Covina, California area farm it was actually designed for an investments broker, and this particular company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projected confidence, effectiveness, and prosperity.

 Covina Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for externally facing arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st shot.

Logo created for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.