Covina Logo Design

Every new Covina organization understands that they need a logo, however few new business owners entirely grasp the key role their company logo will take in their success, or the reason that one business logo works more effectively than another. A company logo has a critical and long-term impact on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Covina businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo must be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle produced for a Covina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an old part of the area and wished to project an old-fashioned atmosphere without appearing as monotonous or low energy. I fulfilled the two jobs via creating a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide and also bacteria created for Covina medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the field of healthcare that works with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and much more meaningful.

logo style with a jumping eco-friendly frog designed for a family fun facility in Covina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and also a tree - made for Covina travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Covina logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Covina logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral assessments on the benefit of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their business logo realize how crucial a logo design is for their business so they are much more vested in the end result. Every logo job possesses it’s share of hurdles, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Covina publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most necessary part of a published book due to the fact that it is usually the primary thing a person sees in the book store. With respect to a publisher, it’s the opportunity that they will ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was surely a success.

 Covina logo design made use of for advertising as well as a tag design for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be vintage cases. For this logo design I sought to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Covina, layout include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated an atmosphere of calmness and connection for their new hair salon. I came up with a concept which did not go the obvious route of creating just a stylized orchid but instead crafted a logo that implied a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to forecast to their patrons.

Arabian equine logo design produced for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept fashioned to exemplify the unique physical traits of the Arabian kind of horses. With an identifiable head shape and high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the whole world.

Las Cafe logo design a tiny restaurant, style contains a changed manuscript font which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design contains a customized manuscript font style which hovers over a group of elaborate lines and dots.

Logo design for a software program programmer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the meaning supporting a logo design is equally as important as how it brands the company it represents.

Progress logo layout developed for a Covina indoor developer, design feature a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Covina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Covina logo design project was completed for a leadership advisor that assists business professionals to develop into more successful at handling people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their used goods to other sports enthusiasts. I tailored their Covina logo dsign using an illustration which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Covina area farm it was actually developed for an investments broker, and this business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a image that projected self-confidence, success, and wealth.
Logo design designed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.