Daly City, California Logo Design

Each and every new Daly City venture realizes that they need a logo, but few entrepreneurs thoroughly recognize the pivotal role their organization logo can make in their financial success, or the reason that one logo performs far better than another. A logo has a critical and long-term influence on the financial success of a business, choose the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Daly City, California businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Daly City, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older part of the town and wanted to project a retro tone without coming across as boring or low energy. I achieved both jobs by designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and germs designed for Daly City, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the branch of medicine which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and much more unforgettable.

logo design with a jumping environment-friendly frog made for a family members fun facility in Daly City, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - developed for Daly City, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the pictures they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Daly City logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Daly City logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family members as well as with folks that they don’t actually know so as to get impartial point of views on the merit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo understand how vital a logo design is for their business so they are much more invested in the result. Every logo design job has it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Daly City, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most necessary part of a printed book given that it is ordinarily the very first thing a person views in the book store. With respect to a publisher, it’s the best opportunity that they will ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances 1 of the things people tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was undoubtedly a winner.

 Daly City logo layout utilized for advertising and also a tag layout for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Daly City, California, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs due to the fact that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo design produced for a hair layout workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried an atmosphere of tranquility and elegance for their new hair studio. I created a design which did not go the obvious path of crafting just a stylized orchid but alternatively created a business logo that implied a flower in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they wanted to forecast to their clients.

Arabian horse logo layout produced for a steed ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept styled to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and high tail posture, the Arabian is one of the very most immediately identifiable equine lineages in the world.

Las Cafe logo design a tiny dining establishment, style contains a modified script font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a modified script font which hovers over a team of luxuriant lines as well as dots.

Logo design for a software programmer the style features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the meaning supporting a logo is equally as important as how it brands the company it represents.

Advance logo design created for a Daly City, California indoor designer, design attribute a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Daly City, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Daly City, California logo design job was performed for a management expert that helps business professionals to become more efficient at supervising people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their used items to other sports enthusiasts. I tailored their Daly City business logo dsign with a graphic that garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Daly City, California regional farm it was actually developed for a commodities broker, and this particular company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projected assurance, effectiveness, and opulence.

 Daly City Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for externally encountering arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this instance, I struck a bullseye with the first shot.

Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.