Dana Point Logo Design

Every new Dana Point business knows they are in need of a logo, yet few entrepreneurs thoroughly are aware of the pivotal role their logo can make in their financial success, or exactly why one business logo functions far better than another. A logo has an instant and long-term impact on the financial success of a business, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Dana Point businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle produced for a Dana Point coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an older part of the community and hoped to visualize a vintage tone without coming across as monotonous or low energy. I achieved both of these jobs via creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Dana Point clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and even more unforgettable.

logo design with a leaping eco-friendly frog designed for a household fun facility in Dana Point.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - developed for Dana Point traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the pictures they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something comparable to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Dana Point logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Dana Point logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this particular variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get neutral judgements on the merit of a design. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire a professional to design their business logo understand how crucial a logo is for their organization so they are much more invested in the final result. Every logo project possesses it’s allotment of obstacles, however the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Dana Point publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most important part of a published book due to the fact that it is in most cases the initial thing a person views in the book store. With respect to a publisher, it’s the most ideal opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was undoubtedly a winner.

 Dana Point logo design utilized for advertising and marketing and a label layout for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be antique cases. For this brand design I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Dana Point, style include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo projects because it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo design created for a hair layout studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a sense of calmness and connection for their new hair salon. I came up with a design that did not go the obvious path of crafting just a stylized orchid but instead created a logo design that suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they wanted to forecast to their patrons.

Arabian equine logo style produced for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo concept styled to display the unique physical traits of the Arabian pedigree of horses. With an unique head form and higher tail posture, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Cafe logo style a small dining establishment, layout includes a changed script typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a modified script font which floats over a group of luxuriant lines and dots.

Logo layout for a software program developer the layout attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the symbolism supporting a logo is just as important as how it brands the organization it stands for.

Evolve logo design developed for a Dana Point interior designer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dana Point interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dana Point logo design project was undertaken for a leadership guide that helps business leaders to develop into more effective at overseeing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a spot to market their secondhand products to other sports enthusiasts. I tailored their Dana Point logo design dsign with an illustration that captures the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Dana Point regional farm it was in reality created for a products broker, and this brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects confidence, success, and luxury.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to design a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.