Dana Point, California Logo Design

Virtually every new Dana Point business realizes that they need a logo, but few entrepreneurs fully grasp the vital role their logo design can perform in their success, or precisely why one logo design performs far better than another. A business logo has a critical and lasting influence on the financial success of a company, pick the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Dana Point, California companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bike produced for a Dana Point, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the area and wished to visualize a vintage atmosphere without appearing as stodgy or low energy. I accomplished the two jobs by developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide as well as germs made for Dana Point, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and effects of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and much more memorable.

logo design with a jumping environment-friendly frog made for a family members enjoyable facility in Dana Point, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for Dana Point, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but instead communicate emotional journeys through the pictures they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Dana Point logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Dana Point logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get honest opinions on the worthiness of a design. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo recognize how crucial a logo is for their organization so they are way more vested in the result. Every logo design project possesses it’s portion of challenges, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Dana Point, California book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most necessary part of a published book because it is ordinarily the first thing a person sees in the bookstore. With regard to a publishing company, it’s the opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Dana Point logo design made use of for advertising and marketing and also a tag design for Vintage Instance features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be antique cases. For this business logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Dana Point, California, layout consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs due to the fact that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected an atmosphere of contentment and elegance for their new hair salon. I came up with a concept which did not go the obvious path of creating merely a stylized orchid but alternatively delivered a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they really wanted to transmit to their customers.

Arabian equine logo design developed for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept tailored to embody the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and high tail posture, the Arabian is one of the highly easily recognizable horse types in the entire world.

Las Coffee shop logo design a tiny dining establishment, style includes a customized script font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style includes a customized manuscript font style which floats above a team of luxuriant lines as well as dots.

Logo style for a software program developer the layout functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the meaning supporting a logo design is just as important as how it serves the company it represents.

Advance logo design produced for a Dana Point, California interior designer, style attribute a series of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dana Point, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have actually been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dana Point, California logo design job was done for a leadership advisor that helps business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their pre-owned goods to other sports enthusiasts. I created their Dana Point logo design dsign along with an image which garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Dana Point, California area farm it was in reality created for a commodities broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projects confidence, financial success, and opulence.

 Dana Point Logo design for a not-for-profit, Transforming Point Solutions - the logo style function for externally dealing with arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st shot.

Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.