Dana Point, California Logo Design

Each and every new Dana Point business person understands that they require a logo, yet few entrepreneurs entirely comprehend the pivotal role their company logo can make in their financial success, or why one logo design performs better than another. A business logo has a critical and long term impact on the prosperity of a business, select the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Dana Point, California businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in merely a glance.
  2. Scalability: from labels to posters a scalable logo design will be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle produced for a Dana Point, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an old part of the area and wanted to project a nostalgic atmosphere without appearing as boring or low energy. I achieved both of these jobs via designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and germs created for Dana Point, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the field of medicine that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and much more memorable.

logo style with a jumping green frog designed for a family enjoyable facility in Dana Point, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, as well as a tree - created for Dana Point, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences through the photos they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Dana Point logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Dana Point logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get impartial opinions on the merit of a design. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their business logo comprehend how essential a logo is for their business so they are much more invested in the result. Every logo design project possesses it’s portion of hurdles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Dana Point, California book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most important part of a printed book because it is in most cases the first thing a person sees in the book shop. For a publisher, it’s the best opportunity they will likely ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was undoubtedly a winner.

 Dana Point logo design utilized for marketing and a label design for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be older cases. For this custom logo concept I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Dana Point, California, style consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo jobs due to the fact that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo design developed for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated an atmosphere of calmness and elegance for their new hair salon. I came up with a concept which did not go the obvious route of designing simply a stylized orchid but rather created a logo design that implied a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they really wanted to transmit to their clients.

Arabian horse logo style developed for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo design customized to epitomize the unique physical traits of the Arabian kind of horses. By having an unique head shape and high tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Coffee shop logo layout a little dining establishment, layout includes a changed script typeface which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design consists of a modified manuscript font which hovers above a team of luxuriant lines as well as dots.

Logo style for a software application programmer the style features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the substance supporting a company logo is equally as important as how it brands the enterprise it stands for.

Develop logo layout developed for a Dana Point, California interior designer, layout attribute a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dana Point, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have actually been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dana Point, California logo design assignment was completed for a leadership advisor that enables business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned products to other sports enthusiasts. I designed their Dana Point logo dsign utilizing a graphic that grabs the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Dana Point, California regional farm it was actually devised for a commodities broker, and this particular logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a image that projected confidence, success, and opulence.

 Dana Point Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly dealing with arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I struck a bullseye with the first try.

Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.