Danville, California Logo Design

Virtually every new Danville business realizes that they need a logo, but few new business owners thoroughly comprehend the crucial role their organization logo will play in their financial success, or exactly why one logo functions better than another. A company logo has a critical and long term influence on the financial success of a business, pick the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Danville, California businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be enduring and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Danville, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old section of the community and wished to cast a vintage atmosphere without coming across as monotonous or low energy. I fulfilled the two jobs by designing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscope slide as well as bacteria made for Danville, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, especially the branch of medicine which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and much more unforgettable.

logo design with a leaping eco-friendly frog made for a family enjoyable facility in Danville, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - designed for Danville, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but instead reveal emotional journeys through the photos they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Danville logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Danville logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get impartial judgements on the benefit of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo realize how vital a logo is for their organization so they are much more vested in the outcome. Every logo job has it’s share of challenges, however the most significant obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Danville, California book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most important part of a printed book considering that it is ordinarily the initial thing a person views in the book shop. Concerning a publisher, it’s the absolute best opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of air travel and it was undoubtedly a victory.

 Danville logo design used for advertising and marketing and also a tag design for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Danville, California, style include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo design developed for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected an atmosphere of calmness and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of designing just a stylized orchid but rather delivered a company logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they really wanted to transmit to their customers.

Arabian equine logo layout created for a steed cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand design tailored to exemplify the unique physical traits of the Arabian pedigree of equines. With a different head shape and high tail carriage, the Arabian is one of the most easily identifiable horse breeds in the world.

Las Coffee shop logo layout a small dining establishment, layout contains a changed script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style consists of a customized script font which hovers over a group of ornate lines and also dots.

Logo layout for a software programmer the design attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the substance behind a business logo is equally as important as how it serves the company it stands for.

Evolve logo layout created for a Danville, California interior designer, style attribute a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Danville, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have been changed to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Danville, California logo design job was done for a management advisor that aids business professionals to become more successful at handling people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used items to other sports enthusiasts. I created their Danville logo dsign using an image that grabs the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Danville, California regional farm it was really designed for a products broker, and this particular trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a brand mark that projected self-confidence, financial success, and affluence.

 Danville Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for outwardly dealing with arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this instance, I struck a bullseye with the first try.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.