Danville Logo Design

Every new Danville business knows they are in need of a logo, but few new business owners thoroughly comprehend the pivotal role their organization logo can make in their becoming successful, or precisely why one business logo performs better than another. A business logo has a critical and long-term impact on the financial success of a business, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Danville companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Danville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an older section of town and really wanted to project a retro atmosphere without appearing as uninteresting or low energy. I achieved the two jobs via creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also germs created for Danville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, mainly the field of medicine which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo design with a leaping environment-friendly frog developed for a household enjoyable facility in Danville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - developed for Danville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Danville logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Danville logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this particular breed of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get impartial judgements on the value of a design. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to design their logo recognize how important a logo design is for their organization so they are way more vested in the end result. Every logo project has it’s allotment of obstacles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Danville book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is usually the first thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity they will likely ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was surely a winner.

 Danville logo layout used for advertising and marketing and a tag style for Vintage Case includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Danville, layout consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects due to the fact that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the opportunity to be understood.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected a sense of calmness and class for their new hair studio. I came up with a design that did not go the obvious route of crafting just a stylized orchid but rather crafted a logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the emotion that they wanted to project to their patrons.

Arabian steed logo layout created for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept customized to epitomize the unique physical traits of the Arabian kind of equines. With an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the world.

Las Coffee shop logo style a small restaurant, style contains a customized manuscript font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout includes a modified script font style which hovers above a group of ornate lines as well as dots.

Logo style for a software developer the layout features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it brands the enterprise it stands for.

Progress logo design created for a Danville interior developer, design function a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Danville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site inspections, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have actually been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Danville logo design job was carried out for a management specialist that aids business professionals to become more effective at supervising people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to market their used products to other sports enthusiasts. I created their Danville logo design dsign along with an illustration that captures the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Danville regional farm it was in reality created for an investments broker, and this particular company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a graphic that projected confidence, financial success, and luxury.
Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.