Davis, California Logo Design

Virtually every new Davis organization knows they are in need of a logo, however few entrepreneurs thoroughly comprehend the vital role their logo can perform in their financial success, or the reason that one logo design functions more effectively than another. A business logo has an instant and lasting effect on the financial success of a company, choose the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Davis, California businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Davis, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old section of the area and wished to project a nostalgic vibe without appearing as stodgy or low energy. I fulfilled each of the jobs via designing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and also bacteria created for Davis, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and consequences of diseases, especially the field of medicine which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and more meaningful.

logo layout with a jumping green frog made for a household fun facility in Davis, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - made for Davis, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the images they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Davis logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Davis logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unprejudiced judgements on the value of a design. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how vital a logo is for their company so they are much more invested in the final result. Every logo design job possesses it’s portion of challenges, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Davis, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most necessary part of a published book due to the fact that it is in most cases the very first thing a person sees in the book store. With respect to a publisher, it’s the absolute best opportunity that they will ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Davis logo style utilized for advertising and marketing as well as a tag layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be much older cases. For this business logo design I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Davis, California, layout consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs due to the fact that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that carried an atmosphere of serenity and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of designing just a stylized orchid but alternatively crafted a logo design which implied an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they really wanted to project to their clients.

Arabian equine logo style created for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept tailored to exemplify the unique physical traits of the Arabian breed of equines. By having a different head shape and high tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo layout a tiny dining establishment, style contains a customized manuscript font which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style consists of a modified manuscript font style which hovers over a group of luxuriant lines and dots.

Logo layout for a software developer the layout attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the substance supporting a business logo is equally as important as how it serves the business it represents.

Progress logo design created for a Davis, California indoor developer, layout attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Davis, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Davis, California logo design job was completed for a management coach that aids business professionals to become more successful at overseeing people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand goods to other sports enthusiasts. I tailored their Davis business logo dsign using a graphic which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Davis, California area farm it was actually developed for a commodities broker, and this creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a brand mark that projects self-assurance, success, and wealth.

 Davis Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for externally encountering arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the very first try.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.