Davis, California Logo Design

Nearly every new Davis business person understands that they require a logo, however few new business owners entirely recognize the crucial role their organization’s logo can play in their success, or precisely why one business logo functions far better than another. A logo design has a critical and lasting influence on the viability of a company, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Davis, California companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from labels to posters a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be enduring and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike developed for a Davis, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were launching in an old part of the town and wanted to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I fulfilled both of these tasks via developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs designed for Davis, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, mainly the field of healthcare that works with the clinical assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and much more meaningful.

logo layout with a leaping green frog made for a family members fun facility in Davis, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - designed for Davis, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but instead project emotional experiences by means of the pictures they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Davis logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Davis logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced opinions on the benefit of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their business logo recognize how crucial a logo design is for their organization so they are way more invested in the end result. Every logo design project possesses it’s share of challenges, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Davis, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most vital part of a published book considering that it is often the very first thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases 1 of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a success.

 Davis logo design utilized for marketing and also a label design for Vintage Case includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be vintage cases. For this logo design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Davis, California, design include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design projects considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried an atmosphere of contentment and connection for their new hair salon. I came up with a design which did not go the obvious course of designing merely a stylized orchid but alternatively delivered a logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to forecast to their clients.

Arabian equine logo layout developed for a steed cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design customized to manifest the unique physical traits of the Arabian breed of equines. With a different head form and high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the world.

Las Coffee shop logo design a small restaurant, layout consists of a modified manuscript font which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a customized script typeface which floats over a group of elaborate lines and also dots.

Logo layout for a software application designer the style attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the substance behind a business logo is equally as important as how it brands the company it represents.

Progress logo design developed for a Davis, California interior designer, style function a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Davis, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Davis, California logo design job was carried out for a leadership coach that aids business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned goods to other sports enthusiasts. I designed their Davis logo dsign along with an image which seizes the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Davis, California regional farm it was in reality designed for an investments broker, and this logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects self-confidence, success, and wealth.

 Davis Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for externally dealing with arrow as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the 1st try.

Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.