Delano Logo Design

Each and every new Delano business realizes that they need a logo, but few new business owners thoroughly realize the key role their logo design will play in their becoming successful, or precisely why one logo works far better than another. A logo design has an immediate and long term impact on the growth of a company, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Delano businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike produced for a Delano coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old part of town and hoped to cast an old-fashioned tone without coming across as boring or low energy. I accomplished the two tasks by creating a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs developed for Delano medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, mainly the field of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog developed for a family enjoyable center in Delano.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - designed for Delano traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Delano logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Delano logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unbiased opinions on the benefit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo understand how essential a logo design is for their organization so they are way more vested in the final result. Every logo project has it’s portion of hurdles, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Delano book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most essential part of a published book given that it is usually the first thing a person views in the book shop. For a publishing company, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases one of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was surely a winner.

 Delano logo style utilized for marketing and also a tag design for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be antique cases. For this custom logo design I attempted to come up with a logo that provided a fluid retro feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Delano, design consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects considering that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design developed for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a feeling of simplicity and class for their new hair salon. I created a design that didn’t go the obvious course of designing simply a stylized orchid but instead designed a logo design that implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately laid the emphasis on the perception that they wanted to project to their customers.

Arabian steed logo style developed for a horse cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having a different head shape and very high tail posture, the Arabian is one of the very most immediately recognizable horse types in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style consists of a modified manuscript font which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a customized script font which floats over a group of ornate lines and also dots.

Logo design for a software application programmer the design attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it brands the company it stands for.

Progress logo layout developed for a Delano indoor developer, design function a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Delano interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Delano logo design assignment was undertaken for a leadership advisor that helps business leaders to develop into more successful at managing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to market their used products to other sports enthusiasts. I created their Delano business logo dsign utilizing a graphic which seizes the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Delano area farm it was in reality created for a products broker, and this particular business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected assurance, success, and affluence.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.