Delano, California Logo Design

Virtually every new Delano business person realizes that they require a logo, however few new business owners entirely realize the key role their logo design will take in their success, or precisely why one logo functions better than another. A logo design has a critical and sustaining effect on the growth of a company, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Delano, California businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will remain legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be enduring and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bicycle developed for a Delano, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older part of town and wished to visualize a vintage vibe without coming across as monotonous or low energy. I achieved the two tasks by means of developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also bacteria made for Delano, California clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the branch of medicine which works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and much more meaningful.

logo design with a jumping eco-friendly frog made for a household fun facility in Delano, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - made for Delano, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead project emotional experiences by means of the images they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Delano logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Delano logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get objective assessments on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how important a logo is for their company so they are much more vested in the outcome. Every logo design project has it’s allotment of obstacles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Delano, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most crucial part of a published book considering that it is in most cases the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity they will ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a success.

 Delano logo style utilized for marketing and also a label layout for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this business logo design I tried to come up with a logo that provided a fluid old style feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Delano, California, layout consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs due to the fact that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a spirit of calmness and class for their new hair studio. I created a concept which didn’t go the obvious path of creating simply a stylized orchid but instead created a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo style developed for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept customized to epitomize the unique physical traits of the Arabian type of horses. With an identifiable head shape and high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the whole world.

Las Coffee shop logo style a tiny restaurant, style contains a modified script typeface which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a customized manuscript font style which floats over a group of elaborate lines and also dots.

Logo design for a software application developer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the significance supporting a logo design is just as important as how it serves the organization it stands for.

Progress logo design created for a Delano, California indoor developer, style attribute a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Delano, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Delano, California logo design job was carried out for a leadership consultant that helps business leaders to develop into more effective at overseeing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned goods to other sports enthusiasts. I created their Delano logo dsign using a graphic that captures the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Delano, California area farm it was actually devised for an investments broker, and this company logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to create a image that projected self-assurance, financial success, and wealth.

 Delano Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for externally encountering arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the first go.

Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to produce a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.