Acute Care 360 ImageCo, Delano, California, CA,

ImageCo, Delano, California, CA,

Evolv Design logo designed by ImageCo, Delano, California, CA,

Red Panda Publishers logo designed by ImageCo, Delano, California, CA,

Delano, California, CA,

ImageCo, Delano, California, CA,
ImageCo, Delano, California, CA,

Mid Valley Pathology logo designed by ImageCo, Delano, California, CA,

FSA OK logo designed by ImageCo, Delano, California, CA,

Emerald Heights logo designed by ImageCo, Delano, California, CA,

Club Sapphire logo designed by ImageCo, Delano, California, CA,

Downtown Dogs logo designed by ImageCo, Delano, California, CA,

School board logo designed by ImageCo, Delano, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, Delano, California, CA,

Stoney Forensic logo designed by ImageCo, Delano, California, CA,

Smart kernels logo designed by ImageCo, Delano, California, CA,

POINTERS ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to keep in mind that they simply cannot refund the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature real life examples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Delano LOGO DESIGN​

For over 20 years ImageCo has been helping business owners establish notable brands. We’ve undertaken branding work for mechanics, schools, heart surgeons, wedding singers, diners, retailers, and virtually every other kind of business concern you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electric sign. As a result of our sign first strategy our logo designs can, and have been employed in everything from clothing labels to billboards. Our sign first approach guarantees that our logos are equally reliable whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and remembered irrespective of scale or use.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design firms that you probably have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we perform ourselves. Regardless of the type of project we take on, brand identity design, website, trade show exhibit, or electrical sign, we do not, and never will contract out our customer’s work to agencies based outside the US. When you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and imposes the terms of how my customers and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Delano entrepreneur understands that they probably need a logo, yet few start ups thoroughly recognize the vital role their business logo will perform in their financial success, or precisely why one business logo performs far better than another. A logo design has a critical and sustaining effect on the growth of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Delano businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t need deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a company logo needs to be lasting and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark as well as the act of marking something so that it can be identified, its foundation comes from the mark burned onto animals. These days a brand represents virtually anything with a motive, regardless of whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s objective is to produce a mental image that the audience will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody states the brand names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people buy those brands. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the beginning of the majority of branding agencies you’ll discover that they are often rebranded advertising firms. When somebody states they are in advertising and marketing many people will likely have a preconceived notion about what they do. However when someone states “I am in branding”… it just seems much more attractive, perhaps it’s since the majority of people don’t know what it suggests to be in branding so it comes off as more mysterious and kind of attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or company that influence perceptions. This mainly consists of the name, the logo, the product packaging, the colors used however can additionally consist of audio, lights, texture, signs, really anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps form the perception of a firm, a product or a business. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as business cards, stationery, and pamphlets. Some visual designers also develop websites and user interfaces. The important function of a brand identity designer is to create the visual cues and also an emotional tone with the goal of influencing actions, end results as well as understandings.

select signs/logos

Retro logo style of a bicycle created for a Delano coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old part of the city and wished to visualize a vintage tone without appearing as stodgy or low energy. I accomplished both of these jobs by designing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria created for Delano clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the field of healthcare which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo layout with a jumping green frog designed for a family members enjoyable center in Delano.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - created for Delano traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but instead convey emotional experiences by means of the pictures they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Delano logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Delano logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective judgements on the value of a design. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo recognize how important a logo is for their organization so they are way more vested in the result. Every logo design project has it’s portion of challenges, however the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Delano publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most vital part of a printed book because it is usually the initial thing a person views in the bookstore. For a publisher, it’s the optimal opportunity they will ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a winner.

 Delano logo style utilized for marketing and a tag design for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be older cases. For this custom logo concept I sought to come up with a logo that provided a fluid old style feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Delano, design include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects due to the fact that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo style developed for a Delano hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a feeling of ease and elegance for their new hair studio. I came up with a concept that did not go the obvious route of designing merely a stylized orchid but rather created a logo design which implied a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is frequently the incorrect course and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo style produced for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo design fashioned to display the unique physical traits of the Arabian breed of equines. By having a different head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Cafe, A Delano restaurant logo layout a small restaurant, layout includes a modified manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style includes a customized manuscript typeface which floats over a group of luxuriant lines and also dots.

Logo design for a software programmer the style features and also famous Delano aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it serves the organization it stands for.

Advance logo layout developed for a Delanoindoor developer, layout feature a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Delano interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Delano, the characters for letter V and A in middle of the word progressed have actually been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Delano logo design project was done for a leadership advisor that aids business leaders to develop into more efficient at handling people, expectations, and productivity.

A Delano business logo layout featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to sell off their secondhand products to other sports enthusiasts.

I tailored their Delano logo design design with a graphic that garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Delano company logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an Delano area farm it was in reality devised for an investments broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projects trust, success, and opulence.

 Delano Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for outwardly dealing with arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the very first try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous Delano sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to create a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Electrical sign design for Delano restaurnat designed by Delano Sign Shop
Delano logo design and brand identity design for Delano commercial businesses
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,

Logo designed by ImageCo, Delano, California, CA,

Logo designed by ImageCo, Delano, California, CA,

Logo designed by ImageCo, Delano, California, CA,

Logo designed by ImageCo, Delano, California, CA,

Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,
Logo designed by ImageCo, Delano, California, CA,