Desert Hot Springs, California Logo Design

Nearly every new Desert Hot Springs business realizes that they need a logo, however few new business owners thoroughly understand the key role their company logo can play in their becoming successful, or why one logo works more effectively than another. A business logo has an immediate and long-term effect on the viability of a company, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help Desert Hot Springs, California companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from labels to signboards a scalable logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo must be enduring and should feel as relevant today, tomorrow, and forty years from today.
Retro logo style of a bicycle produced for a Desert Hot Springs, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an old section of the city and really wanted to cast an old-fashioned tone without coming across as boring or low energy. I fulfilled both of these jobs by means of developing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also germs created for Desert Hot Springs, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and a lot more memorable.

logo layout with a leaping green frog developed for a family enjoyable facility in Desert Hot Springs, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - developed for Desert Hot Springs, California travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys through the images they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Desert Hot Springs logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Desert Hot Springs logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get objective point of views on the benefit of a concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how essential a logo design is for their company so they are much more vested in the result. Every logo design project possesses it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Desert Hot Springs, California book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most important part of a published book considering that it is ordinarily the primary thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was definitely a winner.

 Desert Hot Springs logo layout used for marketing as well as a label design for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be antique cases. For this brand design I sought to come up with a logo that offered a fluid old style feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Desert Hot Springs, California, design include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected a feeling of relaxation and class for their new hair studio. I created a concept which didn’t go the obvious direction of crafting merely a stylized orchid but instead delivered a logo design which suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is in most cases the wrong route and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they wanted to transmit to their clients.

Arabian equine logo design created for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept styled to manifest the unique physical traits of the Arabian breed of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the very most easily recognizable equine types in the entire world.

Las Cafe logo style a small restaurant, design consists of a modified script font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a modified manuscript font style which hovers over a team of luxuriant lines and dots.

Logo design for a software application programmer the style functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the significance behind a logo is just as important as how it serves the business it represents.

Evolve logo layout developed for a Desert Hot Springs, California interior developer, design function a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Desert Hot Springs, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Desert Hot Springs, California logo design project was completed for a leadership coach that assists business leaders to become more successful at handling people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned goods to other sports enthusiasts. I tailored their Desert Hot Springs business logo dsign utilizing an illustration that captures the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Desert Hot Springs, California area farm it was really created for a commodities broker, and this trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a brand mark that projected self-confidence, success, and wealth.

 Desert Hot Springs Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for ostensibly encountering arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Fortunately, in this instance, I nailed a bullseye with the first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.