Desert Hot Springs Logo Design

Virtually every new Desert Hot Springs venture knows they are in need of a logo, however few entrepreneurs fully are aware of the crucial role their company logo can take in their success, or why one logo design performs better than another. A business logo has an immediate and lasting influence on the financial success of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Desert Hot Springs companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike developed for a Desert Hot Springs coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an old section of the town and really wanted to cast an old-fashioned feel without coming across as boring or low energy. I fulfilled both of these tasks via developing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria made for Desert Hot Springs clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog designed for a family members enjoyable facility in Desert Hot Springs.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - created for Desert Hot Springs traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but rather project emotional journeys by means of the photos they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Desert Hot Springs logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Desert Hot Springs logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with other people that they don’t actually know so as to get neutral point of views on the value of a concept. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo design comprehend how important a logo is for their business so they are much more vested in the final result. Every logo job has it’s share of hurdles, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Desert Hot Springs publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most critical part of a published book given that it is ordinarily the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was certainly a winner.

 Desert Hot Springs logo design made use of for advertising and marketing as well as a label design for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be antique cases. For this business logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Desert Hot Springs, layout include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs considering that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed an atmosphere of tranquility and class for their new hair salon. I created a concept that did not go the obvious route of making simply a stylized orchid but alternatively designed a logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they wanted to transmit to their patrons.

Arabian equine logo layout created for a steed cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique logo concept styled to illustrate the unique physical traits of the Arabian type of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the whole world.

Las Cafe logo style a little restaurant, design includes a changed manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a changed manuscript font which floats over a group of luxuriant lines and dots.

Logo style for a software application developer the design features as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the organization it represents.

Develop logo design developed for a Desert Hot Springs interior designer, style feature a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Desert Hot Springs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been modified to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Desert Hot Springs logo design project was carried out for a leadership guide that aids business leaders to become more successful at overseeing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I created their Desert Hot Springs business logo dsign using an image which garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Desert Hot Springs area farm it was actually designed for a commodities broker, and this particular logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a brand mark that projects confidence, effectiveness, and opulence.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.