Downey Logo Design

Each and every new Downey business understands that they require a logo, but few new business owners entirely comprehend the key role their logo can play in their becoming successful, or precisely why one logo design works more effectively than another. A logo design has an instant and long term effect on the success of a company, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Downey companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike produced for a Downey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older part of the community and really wanted to cast a nostalgic atmosphere without appearing as stodgy or low energy. I fulfilled both tasks by creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria developed for Downey clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, especially the branch of medicine that deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and much more memorable.

logo design with a leaping environment-friendly frog developed for a family members fun facility in Downey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - created for Downey traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but instead reveal emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Downey logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Downey logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get honest judgements on the benefit of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo design recognize how essential a logo design is for their company so they are way more invested in the result. Every logo job has it’s allotment of difficulties, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Downey book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most important part of a published book considering that it is in most cases the very first thing a person views in the bookstore. For a publisher, it’s the absolute best opportunity that they will ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was surely a victory.

 Downey logo design made use of for advertising as well as a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be antique cases. For this brand concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Downey, style include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects because it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be understood.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of contentment and connection for their new hair studio. I came up with a design which did not go the obvious path of creating simply a stylized orchid but instead designed a business logo which suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating above the logo itself. The obvious path in designing a business logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they really wanted to project to their clients.

Arabian steed logo design developed for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original brand concept styled to symbolize the unique physical traits of the Arabian kind of horses. By having a distinctive head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo design a little dining establishment, layout contains a changed manuscript font which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design contains a modified script font style which hovers above a group of elaborate lines as well as dots.

Logo design for a software program developer the style attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo style produced for a Downey interior developer, layout attribute a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Downey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have actually been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Downey logo design assignment was carried out for a leadership specialist that helps business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand products to other sports enthusiasts. I designed their Downey logo design dsign utilizing a graphic which garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Downey regional farm it was in reality created for a products broker, and this particular trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a brand mark that projects esteem, success, and opulence.
Logo designed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to produce a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.