Dublin, California Logo Design

Every new Dublin business knows they need a logo, but few new business owners thoroughly realize the vital role their logo can make in their success, or why one business logo functions better than another. A logo has an immediate and long term influence on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Dublin, California businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be lasting and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo layout of a bike developed for a Dublin, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an old section of town and really wanted to project a vintage tone without appearing as boring or low energy. I accomplished both tasks through creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also bacteria made for Dublin, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, especially the field of medicine that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and more meaningful.

logo style with a leaping eco-friendly frog developed for a family fun facility in Dublin, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Dublin, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the pictures they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Dublin logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Dublin logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get impartial assessments on the merit of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo realize how important a logo is for their organization so they are much more vested in the final result. Every logo project has it’s allotment of hurdles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Dublin, California book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most important part of a published book due to the fact that it is often the very first thing a person sees in the book store. With respect to a publishing company, it’s the opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was definitely a winner.

 Dublin logo style used for marketing and also a label style for Vintage Situation features an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be vintage cases. For this custom logo concept I tried to come up with a logo that had a fluid retro feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Dublin, California, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo layout developed for a hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a sense of tranquility and elegance for their new hair salon. I created a design that did not go the obvious route of making merely a stylized orchid but rather created a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they really wanted to project to their clients.

Arabian steed logo design developed for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design tailored to symbolize the unique physical traits of the Arabian pedigree of equines. By having a different head form and higher tail posture, the Arabian is one of the most easily recognizable equine lineages in the world.

Las Cafe logo style a little dining establishment, layout includes a modified script typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a changed script font which hovers above a team of elaborate lines as well as dots.

Logo layout for a software program programmer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the significance supporting a company logo is just as important as how it serves the company it stands for.

Progress logo style created for a Dublin, California interior developer, style function a series of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dublin, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dublin, California logo design assignment was performed for a management guide that helps business leaders to become more effective at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I created their Dublin logo design dsign with an image which garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually composed for an Dublin, California regional farm it was really created for a commodities broker, and this particular logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate an identity that projects assurance, financial success, and wealth.

 Dublin Logo design for a nonprofit, Turning Point Solutions - the logo style function for externally facing arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I nailed a bullseye with the first shot.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.