East Los Angeles, California Logo Design

Every new East Los Angeles business person knows they require a logo, yet few entrepreneurs entirely recognize the pivotal role their organization’s logo will perform in their becoming successful, or why one logo works better than another. A logo has an instant and long-term impact on the viability of a company, pick the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help East Los Angeles, California businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bike developed for a East Los Angeles, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older section of the community and really wanted to cast a retro feel without appearing as stodgy or low energy. I fulfilled both jobs by creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscope slide and also bacteria made for East Los Angeles, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog made for a household fun facility in East Los Angeles, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - created for East Los Angeles, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the images they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  East Los Angeles logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 East Los Angeles logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest judgements on the merit of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to design their logo realize how vital a logo design is for their company so they are way more invested in the end result. Every logo design job possesses it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for East Los Angeles, California book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most crucial part of a printed book considering that it is ordinarily the initial thing a person views in the book store. With respect to a publishing company, it’s the best opportunity that they will likely ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases 1 of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of flight and it was certainly a success.

 East Los Angeles logo design utilized for marketing and also a tag layout for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be older cases. For this brand design I attempted to come up with a logo that offered a fluid retro feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in East Los Angeles, California, style consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo design developed for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of simplicity and elegance for their new hair studio. I came up with a concept that didn’t go the obvious route of designing merely a stylized orchid but rather crafted a company logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is frequently the wrong route and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they really wanted to forecast to their customers.

Arabian steed logo design created for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design tailored to epitomize the unique physical traits of the Arabian breed of equines. With an unique head form and very high tail posture, the Arabian is one of the very most easily recognizable equine lineages in the world.

Las Cafe logo layout a little dining establishment, layout contains a modified manuscript font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style consists of a customized manuscript typeface which floats over a group of elaborate lines as well as dots.

Logo layout for a software program designer the design functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the substance supporting a business logo is equally as important as how it serves the company it stands for.

Develop logo design produced for a East Los Angeles, California interior designer, design function a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Los Angeles, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Los Angeles, California logo design assignment was carried out for a leadership specialist that enables business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their previously owned equipment to other sports enthusiasts. I designed their East Los Angeles logo design dsign along with an image that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an East Los Angeles, California regional farm it was actually developed for a products broker, and this particular logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projects confidence, financial success, and affluence.

 East Los Angeles Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for ostensibly encountering arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this case, I struck a bullseye with the very first go.

Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.