East Los Angeles Logo Design

Every new East Los Angeles company realizes that they are in need of a logo, however few entrepreneurs thoroughly are aware of the pivotal role their logo design will play in their success, or why one logo design functions more effectively than another. A logo has a critical and long-term effect on the growth of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help East Los Angeles companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle created for a East Los Angeles coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of town and really wanted to visualize an old-fashioned atmosphere without coming across as stodgy or low energy. I accomplished both of these tasks by means of creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs designed for East Los Angeles clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, especially the field of medicine which works with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more unforgettable.

logo design with a jumping green frog created for a family enjoyable center in East Los Angeles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for East Los Angeles travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences through the images they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Los Angeles logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 East Los Angeles logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral viewpoints on the benefit of a design. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that tend to hire an expert to design their logo design understand how important a logo is for their organization so they are much more invested in the final result. Every logo design job possesses it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for East Los Angeles publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most important part of a published book because it is usually the initial thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity that they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was definitely a success.

 East Los Angeles logo style used for marketing as well as a label design for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be older cases. For this brand design I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in East Los Angeles, design include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo design developed for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a feeling of relaxation and class for their new hair salon. I created a concept that did not go the obvious course of designing merely a stylized orchid but alternatively designed a logo design which suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo design is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they really wanted to transmit to their customers.

Arabian equine logo style created for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo design tailored to symbolize the unique physical traits of the Arabian pedigree of equines. With a different head form and high tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the entire world.

Las Coffee shop logo design a tiny restaurant, layout consists of a customized manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a customized manuscript typeface which hovers above a group of elaborate lines and also dots.

Logo design for a software program programmer the design attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it brands the business it represents.

Progress logo layout produced for a East Los Angeles interior designer, layout attribute a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Los Angeles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Los Angeles logo design project was carried out for a management specialist that assists business leaders to become more effective at handling people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell their previously owned equipment to other sports enthusiasts. I tailored their East Los Angeles business logo dsign utilizing a graphic that garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an East Los Angeles area farm it was in reality created for a products broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projected assurance, financial success, and opulence.
Logo created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to create a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.