Acute Care 360 ImageCo, East Palo Alto, California, CA,

ImageCo, East Palo Alto, California, CA,

Evolv Design logo designed by ImageCo, East Palo Alto, California, CA,

Red Panda Publishers logo designed by ImageCo, East Palo Alto, California, CA,

East Palo Alto, California, CA,

ImageCo, East Palo Alto, California, CA,
ImageCo, East Palo Alto, California, CA,

Mid Valley Pathology logo designed by ImageCo, East Palo Alto, California, CA,

FSA OK logo designed by ImageCo, East Palo Alto, California, CA,

Emerald Heights logo designed by ImageCo, East Palo Alto, California, CA,

Club Sapphire logo designed by ImageCo, East Palo Alto, California, CA,

Downtown Dogs logo designed by ImageCo, East Palo Alto, California, CA,

School board logo designed by ImageCo, East Palo Alto, California, CA,

Ferry Street Coffee Company logo designed by ImageCo, East Palo Alto, California, CA,

Stoney Forensic logo designed by ImageCo, East Palo Alto, California, CA,

Smart kernels logo designed by ImageCo, East Palo Alto, California, CA,

STRATEGIES FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they simply cannot reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design agency can only be judged by the quality of their design work, if the work in their design portfolio doesn’t contain real world samples chances are they will never be able to produce a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to reflect your personal vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

East Palo Alto LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs cultivate notable brand identities. We have done logo design work for ranchers, colleges, diamond miners, party planners, coffee shops, retail stores, and just about every other kind of business concern you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be utilized as an electrical sign. Because of our sign first strategy our logo designs can, and have been used in everything from fashion labels to electrical signs. Our sign first approach insures that our logos are equally effective whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and remembered regardless of scale or application.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design agencies that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do in-house. Regardless of the type of design project we accept, logo design, business website, trade show display, or retail sign, we do not, and never will farm-out our client’s work to 3rd parties based outside the USA. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the cost of your project and imposes the conditions of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new East Palo Alto entrepreneur realizes that they need a logo, but few new business owners thoroughly understand the essential role their company logo will make in their success, or why one logo functions better than another. A business logo has an instant and long-term effect on the success of a business, select the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help East Palo Alto companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not need scrutiny, they can be grasped in just a glance.
  2. Scalability: from clothing labels to billboards a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a business logo should be enduring and will feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the process of marking something to make sure that it can be distinguished, its origin comes from the mark burned onto livestock. Nowadays a brand signifies virtually anything with an intention, regardless if it be earnings or politics, a brand is an inherent aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s objective is to produce an image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody mentions the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and that is what makes people want those products. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the history of many branding firms you’ll discover that they are frequently rebranded marketing and advertising firms. When a person states they are in advertising and marketing lots of people will likely have an idea about what they do. Yet when a person says “I am in branding”… it simply sounds much more attractive, maybe it’s because the majority of people do not understand what it indicates to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is an inclusive term that describes the visual components of a product or agency that influence understandings. This mainly consists of the name, the logo, the product packaging, the colors used however can also include audio, lights, texture, signage, actually anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design that helps shape the public image of a firm, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and also brochures. Some identity designers also build websites as well as software interfaces. The necessary duty of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of influencing activities, end results and also understandings.

Featured SIGNS & LOGOS

Retro logo design of a bike produced for a East Palo Alto coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an older section of the town and wished to visualize a retro atmosphere without appearing as boring or low energy. I fulfilled the two jobs by means of developing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscope slide and bacteria made for East Palo Alto clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and outcomes of diseases, mainly the field of medicine which works with the clinical examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and a lot more memorable.

logo layout with a leaping environment-friendly frog developed for a family members enjoyable facility in East Palo Alto.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - made for East Palo Alto traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional journeys through the photos they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  East Palo Alto logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 East Palo Alto logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get objective point of views on the worthiness of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo design comprehend how crucial a logo is for their business so they are much more vested in the final result. Every logo project possesses it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for East Palo Alto book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most vital part of a published book given that it is in most cases the initial thing a person views in the bookstore. With regard to a publishing company, it’s the opportunity that they will likely ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was certainly a success.

 East Palo Alto logo style made use of for marketing and also a tag layout for Vintage Instance includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be antique cases. For this logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in East Palo Alto, style consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo jobs because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo design developed for a East Palo Alto hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a sense of calmness and connection for their new hair salon. I created a design that did not go the obvious route of crafting just a stylized orchid but instead designed a logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they really wanted to transmit to their clients.

Arabian steed logo design produced for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design fashioned to exemplify the unique physical traits of the Arabian breed of equines. By having a different head shape and very high tail posture, the Arabian is one of the most easily identifiable horse lineages in the whole world.

Las Cafe, A East Palo Alto restaurant logo style a little restaurant, layout includes a customized manuscript typeface which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout contains a customized script typeface which hovers over a team of elaborate lines and also dots.

Logo layout for a software application programmer the layout attributes as well as iconic East Palo Alto component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the substance supporting a company logo is equally as important as how it serves the business it represents.

Evolve logo layout produced for a East Palo Altointerior designer, layout feature a collection of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Palo Alto interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, research, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in East Palo Alto, the characters for letter V as well as A in middle of the word progressed have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Palo Alto logo design job was undertaken for a management advisor that enables business professionals to become more efficient at overseeing people, expectations, and profitability.

A East Palo Alto business logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand products to other sports enthusiasts.

I designed their East Palo Alto business logo design with a graphic which captures the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this East Palo Alto company logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an East Palo Alto area farm it was really designed for a commodities broker, and this company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a graphic that projects esteem, effectiveness, and wealth.

 East Palo Alto Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for ostensibly encountering arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the very first try.

Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a well-known East Palo Alto sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Electrical sign design for East Palo Alto restaurnat designed by East Palo Alto Sign Shop
East Palo Alto logo design and brand identity design for East Palo Alto companies
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,

Logo designed by ImageCo, East Palo Alto, California, CA,

Logo designed by ImageCo, East Palo Alto, California, CA,

Logo designed by ImageCo, East Palo Alto, California, CA,

Logo designed by ImageCo, East Palo Alto, California, CA,

Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,
Logo designed by ImageCo, East Palo Alto, California, CA,