East Palo Alto, California Logo Design

Nearly every new East Palo Alto organization knows they need a logo, but few new business owners entirely recognize the vital role their logo can perform in their financial success, or the reason that one logo works far better than another. A logo has an instant and lasting impact on the prosperity of a business, choose the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help East Palo Alto, California businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be enduring and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle produced for a East Palo Alto, California coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older section of the community and wanted to project a nostalgic tone without appearing as stodgy or low energy. I accomplished both of these jobs by means of developing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria made for East Palo Alto, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and consequences of diseases, mainly the branch of medicine that deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog created for a family members enjoyable center in East Palo Alto, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for East Palo Alto, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  East Palo Alto logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 East Palo Alto logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family members as well as with other people that they don’t actually know so as to get neutral assessments on the merit of a design. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo design realize how essential a logo is for their organization so they are way more invested in the result. Every logo design project possesses it’s portion of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for East Palo Alto, California publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most crucial part of a printed book since it is in most cases the primary thing a person sees in the book store. With regard to a publishing company, it’s the most ideal opportunity they will likely ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences one of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was certainly a winner.

 East Palo Alto logo design made use of for advertising and marketing and also a label style for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this logo design I strove to come up with a logo that provided a fluid retro feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in East Palo Alto, California, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo design developed for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected a sense of serenity and class for their new hair salon. I came up with a design which didn’t go the obvious path of designing just a stylized orchid but instead created a company logo that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they wanted to transmit to their customers.

Arabian horse logo layout produced for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo concept styled to illustrate the unique physical traits of the Arabian breed of equines. By having an unique head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable equine lineages in the entire world.

Las Cafe logo style a little restaurant, design includes a changed script font which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout consists of a modified script font which floats above a team of luxuriant lines as well as dots.

Logo style for a software programmer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the substance behind a business logo is just as important as how it serves the organization it represents.

Progress logo layout developed for a East Palo Alto, California indoor designer, style feature a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Palo Alto, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Palo Alto, California logo design job was undertaken for a leadership consultant that enables business leaders to become more efficient at overseeing people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand products to other sports enthusiasts. I created their East Palo Alto logo design dsign along with an image that grabs the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an East Palo Alto, California regional farm it was in reality devised for a commodities broker, and this company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projects trust, financial success, and affluence.

 East Palo Alto Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for ostensibly facing arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to design a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.