El Centro, California Logo Design

Virtually every new El Centro company realizes that they are in need of a logo, yet few new business owners fully recognize the vital role their business logo will perform in their success, or the reason that one business logo functions more effectively than another. A logo design has an immediate and lasting influence on the viability of a company, choose the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos included in the ImageCo portfolio help El Centro, California companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to movie screens a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be lasting and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle created for a El Centro, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old section of the city and wanted to project an old-fashioned atmosphere without coming across as boring or low energy. I fulfilled both of these jobs by developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as germs made for El Centro, California clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, mainly the branch of medicine which works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and even more memorable.

logo style with a jumping green frog created for a family members enjoyable center in El Centro, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - created for El Centro, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the pictures they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  El Centro logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 El Centro logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased viewpoints on the merit of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their logo design realize how important a logo is for their business so they are way more vested in the result. Every logo design project possesses it’s allotment of difficulties, however the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for El Centro, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most essential part of a printed book considering that it is often the first thing a person sees in the book store. Regarding a publishing company, it’s the optimal opportunity they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a success.

 El Centro logo design used for advertising and marketing as well as a label design for Vintage Case includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be vintage cases. For this logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in El Centro, California, style consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs because it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which carried an atmosphere of tranquility and class for their new hair studio. I came up with a design which didn’t go the obvious course of crafting merely a stylized orchid but alternatively designed a business logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they really wanted to forecast to their clients.

Arabian equine logo style developed for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept customized to manifest the unique physical traits of the Arabian kind of horses. With a distinctive head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Cafe logo design a tiny dining establishment, design consists of a modified script font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style contains a changed manuscript typeface which floats over a group of elaborate lines and also dots.

Logo layout for a software designer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the symbolism behind a logo design is just as important as how it brands the enterprise it stands for.

Evolve logo layout produced for a El Centro, California indoor designer, design feature a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a El Centro, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This El Centro, California logo design job was carried out for a management guide that assists business leaders to develop into more effective at handling people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand items to other sports enthusiasts. I tailored their El Centro logo design dsign using an illustration which garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an El Centro, California area farm it was in reality designed for an investments broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projected trust, success, and prosperity.

 El Centro Logo design for a not-for-profit, Turning Point Solutions - the logo style function for externally facing arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I hit a bullseye with the first shot.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.