El Centro, California Logo Design

Every new El Centro organization realizes that they require a logo, yet few new business owners fully grasp the crucial role their company logo will take in their financial success, or precisely why one logo functions more effectively than another. A logo design has an immediate and lasting effect on the growth of a company, select the right one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help El Centro, California businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a El Centro, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an old section of the community and hoped to project a vintage tone without appearing as stodgy or low energy. I achieved both tasks by means of designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs made for El Centro, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more memorable.

logo design with a leaping green frog developed for a household enjoyable center in El Centro, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for El Centro, California traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers don’t capture places or things but instead project emotional experiences by means of the photos they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  El Centro logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 El Centro logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with other people that they don’t even know so as to get impartial judgements on the value of a design. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their logo recognize how vital a logo is for their organization so they are way more invested in the end result. Every logo project possesses it’s portion of hurdles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for El Centro, California book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most important part of a published book considering that it is often the very first thing a person views in the book store. For a publishing company, it’s the most ideal opportunity they will ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was definitely a victory.

 El Centro logo style utilized for advertising and marketing and a tag style for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be older cases. For this logo design I tried to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a web page to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in El Centro, California, style include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs considering that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design features 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style created for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a sense of simplicity and elegance for their new hair salon. I came up with a concept which did not go the obvious direction of creating simply a stylized orchid but rather created a logo design that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout developed for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo design styled to exemplify the unique physical traits of the Arabian type of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo design a little restaurant, layout contains a modified script font which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a customized script font which floats over a team of ornate lines as well as dots.

Logo layout for a software program designer the design attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it serves the company it represents.

Evolve logo layout produced for a El Centro, California interior designer, design attribute a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a El Centro, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular El Centro, California logo design project was completed for a leadership consultant that helps business leaders to develop into more successful at handling people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned items to other sports enthusiasts. I tailored their El Centro logo design dsign along with a graphic that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an El Centro, California regional farm it was really designed for an investments broker, and this particular company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projected self-confidence, financial success, and luxury.

 El Centro Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally encountering arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Fortunately, in this case, I hit a bullseye with the first shot.

Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.