El Cerrito Logo Design

Every new El Cerrito business realizes that they are in need of a logo, but few new business owners fully realize the key role their business logo can make in their becoming successful, or why one logo design performs more effectively than another. A logo design has an instant and lasting impact on the growth of a company, pick the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help El Cerrito companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a El Cerrito coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an older part of the area and wanted to cast a vintage tone without coming across as boring or low energy. I fulfilled both of these tasks via designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs developed for El Cerrito medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and effects of diseases, mainly the field of medicine which deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and much more memorable.

logo design with a jumping green frog made for a family fun center in El Cerrito.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, as well as a tree - created for El Cerrito travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys through the pictures they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  El Cerrito logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 El Cerrito logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased assessments on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire a professional to design their business logo comprehend how vital a logo is for their organization so they are much more vested in the outcome. Every logo project possesses it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for El Cerrito publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most essential part of a printed book due to the fact that it is usually the initial thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences one of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was undoubtedly a victory.

 El Cerrito logo style utilized for advertising and marketing as well as a label design for Vintage Situation includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be antique cases. For this logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in El Cerrito, layout include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects considering that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be understood.

Logo design developed for a hair layout studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a sense of peace and connection for their new hair studio. I came up with a design that didn’t go the obvious direction of creating simply a stylized orchid but instead created a logo design which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they wanted to transmit to their patrons.

Arabian steed logo style developed for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo design tailored to embody the unique physical traits of the Arabian type of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo layout a tiny dining establishment, style contains a changed script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout contains a customized script font style which floats above a group of ornate lines and dots.

Logo layout for a software developer the design attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it serves the company it stands for.

Develop logo style created for a El Cerrito indoor designer, design attribute a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a El Cerrito interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular El Cerrito logo design project was carried out for a leadership expert that aids business leaders to become more effective at managing people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned equipment to other sports enthusiasts. I designed their El Cerrito logo design dsign utilizing an image which grabs the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually created for an El Cerrito regional farm it was really created for a commodities broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected assurance, effectiveness, and prosperity.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.