El Cerrito, California Logo Design

Virtually every new El Cerrito business person realizes that they need a logo, but few entrepreneurs thoroughly comprehend the essential role their logo design can perform in their becoming successful, or the reason that one logo design works better than another. A logo design has an instant and sustaining impact on the growth of a company, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help El Cerrito, California businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a glance.
  2. Scalability: from labels to signboards a scalable business logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo design of a bike developed for a El Cerrito, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an older part of the town and wanted to cast a vintage atmosphere without coming across as stodgy or low energy. I fulfilled each of the jobs via designing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and bacteria made for El Cerrito, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of healthcare which deals with the clinical assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and much more meaningful.

logo design with a jumping environment-friendly frog made for a family fun center in El Cerrito, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for El Cerrito, California traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the pictures they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  El Cerrito logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 El Cerrito logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get neutral judgements on the value of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo design comprehend how vital a logo is for their organization so they are much more vested in the final result. Every logo project has it’s allotment of hurdles, but the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for El Cerrito, California book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most essential part of a printed book since it is ordinarily the very first thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity they will ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a victory.

 El Cerrito logo design used for advertising and marketing as well as a tag layout for Vintage Situation includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which looked to be older cases. For this logo design I sought to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in El Cerrito, California, style consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects because it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style developed for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected a feeling of tranquility and elegance for their new hair studio. I came up with a design that didn’t go the obvious route of creating just a stylized orchid but instead created a business logo which implied a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo style created for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique creative logo design fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head form and higher tail posture, the Arabian is one of the very most easily identifiable equine types in the entire world.

Las Coffee shop logo design a small dining establishment, style consists of a customized script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style consists of a modified manuscript font which floats above a team of ornate lines and dots.

Logo layout for a software program programmer the design attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it serves the business it stands for.

Develop logo style produced for a El Cerrito, California indoor designer, design attribute a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a El Cerrito, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This El Cerrito, California logo design job was performed for a management consultant that enables business professionals to develop into more successful at supervising people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their secondhand products to other sports enthusiasts. I designed their El Cerrito logo design dsign with a graphic that garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an El Cerrito, California regional farm it was in reality created for a products broker, and this logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a graphic that projected esteem, success, and luxury.

 El Cerrito Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly facing arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first shot.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.