El Monte, California Logo Design

Each and every new El Monte business realizes that they are in need of a logo, however few entrepreneurs entirely grasp the essential role their logo design can perform in their becoming successful, or the reason that one logo works more effectively than another. A company logo has an instant and long-term influence on the financial success of a company, pick the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help El Monte, California businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a El Monte, California coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an old section of the city and really wanted to visualize a vintage feel without coming across as stodgy or low energy. I accomplished each of the jobs via developing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscope slide as well as germs designed for El Monte, California medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, especially the field of medicine that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog created for a family fun facility in El Monte, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for El Monte, California travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but rather project emotional journeys through the images they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  El Monte logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 El Monte logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral point of views on the benefit of a design. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their business logo comprehend how essential a logo design is for their company so they are much more vested in the end result. Every logo design project has it’s allotment of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for El Monte, California book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most necessary part of a printed book since it is ordinarily the primary thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity that they will ever have to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many occurrences one of the items people tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a success.

 El Monte logo design used for advertising as well as a tag style for Vintage Case includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be antique cases. For this logo design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web page to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in El Monte, California, style include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects due to the fact that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo features 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo layout created for a hair design studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a feeling of serenity and elegance for their new hair salon. I created a concept that did not go the obvious route of designing just a stylized orchid but instead crafted a logo that suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo design produced for an equine ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo concept tailored to illustrate the unique physical traits of the Arabian breed of equines. With an unique head form and high tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Cafe logo layout a little dining establishment, design contains a changed script font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a modified manuscript typeface which hovers above a team of elaborate lines and also dots.

Logo design for a software developer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the substance supporting a company logo is equally as important as how it brands the company it represents.

Progress logo layout created for a El Monte, California interior developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a El Monte, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This El Monte, California logo design project was completed for a leadership expert that helps business professionals to become more successful at overseeing people, expectations, and productivity.
A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to sell off their previously owned products to other sports enthusiasts. I designed their El Monte business logo dsign with a graphic that grabs the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually designed for an El Monte, California area farm it was really designed for an investments broker, and this particular company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projected self-assurance, success, and luxury.

 El Monte Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for outwardly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this instance, I hit a bullseye with the 1st go.

Logo design made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.