Elk Grove, California Logo Design

Every new Elk Grove organization understands that they need a logo, however few entrepreneurs entirely realize the essential role their company logo will take in their success, or precisely why one logo design performs far better than another. A logo design has an instant and sustaining impact on the success of a business, pick the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help Elk Grove, California businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Elk Grove, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an older part of the town and really wanted to visualize a retro feel without appearing as boring or low energy. I accomplished the two jobs by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also germs created for Elk Grove, California medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, mainly the field of healthcare which deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and even more meaningful.

logo design with a jumping environment-friendly frog made for a household enjoyable center in Elk Grove, California.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - developed for Elk Grove, California traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but rather convey emotional journeys by means of the images they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Elk Grove logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Elk Grove logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family as well as with folks that they don’t actually know so as to get honest point of views on the merit of a design. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to design their business logo understand how essential a logo is for their company so they are much more invested in the result. Every logo design job has it’s portion of hurdles, but the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Elk Grove, California publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most crucial part of a printed book since it is ordinarily the very first thing a person views in the book store. For a publisher, it’s the absolute best opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a good sense of air travel and it was definitely a victory.

 Elk Grove logo layout utilized for advertising and marketing and also a tag layout for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be older cases. For this business logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Elk Grove, California, style consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects because it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo design developed for a hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a spirit of ease and class for their new hair salon. I came up with a concept which didn’t go the obvious route of designing just a stylized orchid but instead created a company logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is usually the wrong route and in this case, the design ended up not being about the orchid but alternately placed the focus on the emotion that they really wanted to forecast to their clients.

Arabian horse logo style produced for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand concept fashioned to exemplify the unique physical traits of the Arabian kind of horses. With a different head form and very high tail posture, the Arabian is one of the highly easily identifiable equine breeds in the whole world.

Las Cafe logo design a tiny dining establishment, design includes a changed script typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a customized manuscript font which floats over a group of elaborate lines and dots.

Logo style for a software program designer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it brands the enterprise it stands for.

Advance logo design created for a Elk Grove, California interior designer, layout function a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elk Grove, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Elk Grove, California logo design assignment was done for a leadership guide that helps business leaders to develop into more successful at overseeing people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand equipment to other sports enthusiasts. I designed their Elk Grove logo dsign with an illustration which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Elk Grove, California regional farm it was actually devised for an investments broker, and this particular brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a brand mark that projects trust, effectiveness, and opulence.

 Elk Grove Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly facing arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st go.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.