Encinitas, California Logo Design

Virtually every new Encinitas company realizes that they require a logo, yet few new business owners entirely grasp the key role their logo will play in their financial success, or precisely why one logo performs far better than another. A business logo has an immediate and sustaining effect on the prosperity of a business, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life of a business.

The logos included in the ImageCo portfolio help Encinitas, California companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a look.
  2. Scalability: from labels to posters a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle produced for a Encinitas, California coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old section of the community and really wanted to cast an old-fashioned vibe without appearing as uninteresting or low energy. I achieved both of these jobs via creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs made for Encinitas, California clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and consequences of diseases, mainly the field of medicine which works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog created for a family fun center in Encinitas, California.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Encinitas, California travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Encinitas logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Encinitas logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with people that they don’t actually know so as to get impartial viewpoints on the merit of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to create their logo recognize how essential a logo design is for their company so they are much more invested in the outcome. Every logo design project possesses it’s portion of obstacles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Encinitas, California publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most essential part of a printed book given that it is usually the first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was certainly a winner.

 Encinitas logo design used for advertising and a tag layout for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be older cases. For this logo design I attempted to come up with a logo that provided a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Encinitas, California, layout consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs because it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo style produced for a hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a spirit of serenity and class for their new hair salon. I came up with a design that did not go the obvious course of creating just a stylized orchid but alternatively delivered a logo which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to forecast to their clients.

Arabian horse logo design produced for a steed ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo design styled to display the unique physical traits of the Arabian kind of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a small restaurant, layout includes a modified manuscript typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style consists of a modified manuscript font style which hovers over a group of luxuriant lines and also dots.

Logo design for a software programmer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the substance behind a logo is just as important as how it brands the company it stands for.

Progress logo style created for a Encinitas, California interior designer, style feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Encinitas, California interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Encinitas, California logo design assignment was undertaken for a leadership advisor that enables business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned items to other sports enthusiasts. I tailored their Encinitas business logo dsign utilizing a graphic that grabs the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Encinitas, California regional farm it was actually created for a products broker, and this particular trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a image that projected assurance, success, and wealth.

 Encinitas Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for outwardly dealing with arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the 1st go.

Logo designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to produce a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.